Gaming Forums => Nintendo Gaming => Topic started by: Fierce_LiNk on June 19, 2006, 03:42:37 PM
Title: How will the Wii reach out to the non-gamers?
Post by: Fierce_LiNk on June 19, 2006, 03:42:37 PM
Hey guys, this is my first post here. I intend to make a good impression....well..i'll try.:p
My name is Fierce_LiNk and i've been playing games for years. My first games console was a commodore64, but i believe that i truely became a gamer during the SNES days. It was titles like mario allstars, killer instinct, Fifa96 and street fighter 2 which got me into gaming. Since then, i've never looked back.
Over the past few years, i've joined other gaming sites. In particular, i joined an awesome site that used to be called Cube-europe. Now, it has evolved into Revo-europe and is one of the biggest fansites out there at the moment. I've worked through the ranks of user to become moderator, and then admin. So, i must be doing something right. :p I've also been watching this site evolve since the gamecube's early days. I was weary about joining another message board as i felt that i didn't have time to commit to two places. However, it is 01:40 am and i have nothing better to do, so i thought i'd break the ice. :p
Basically, i wanted to try and make a good first impression, while also making an interesting topic.
Today, i received my copy of brain training through the post. After hearing about this 'non-game', i didn't know what to expect. However, i opened up the package, and booted up the game with my Mum at my side. I wanted to see if this game could REALLY appeal to people of all ages. And it sure did. The first thing we tried was sudoku. My mum was impressed with the handwriting recognition, and so was i. Next up, was voice recognition. I made an error here as i was saying the name of the word and NOT the name of the colour. This meant i was saying the wrong word, and it left me puzzeled for a while. Until i came to my senses, that is. :p
The thing is, my Mum is now thinking about getting me a DS lite...so that she can keep my old DS. I was shocked at this. I really didn't expect this 'game' to have such an impact on my mum.
My question to you guys is..how will Wii reach out to the non-gamers in the same way that the DS did? At the moment, i can't see it equalling the success of the DS, let alone surpassing it. The DS and Wii are two different breeds, and i can't see a game like brain training coming out on Wii and attempting to get non-gamers playing games. Saying that though, i have learnt that we should never assume anything. Anything can happen.
So, post away. I hope i made a good impression.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: please let me in, please on June 19, 2006, 04:09:43 PM
The only thing i really know is that they hope the tv remote like style will help nongamers into picking up and trying it. Another thing that might help is that it will make people comfortable playing certain games, such as Excite Truck. How? It may remind them of a steering wheel. There will be more games reaching out of course, since they are going for this range; but right now i dont know how they will reach to the masses. A few of these games may be the following: cooking game, sports games, music games.
oh, and im back. I bet everyones real happy too,( yeah right).
Title: RE: How will the Wii reach out to the non-gamers?
Post by: IceCold on June 19, 2006, 04:30:03 PM
First off, welcome! You should post in the "General Chat" board under the Newbie Check In.
It will be tough to attract the nongamers, there's no doubt about that. The key is the advertising; it has to be top notch for the Wii to succeed. You need to see Wii stalls and commercials everywhere, and they can't be traditional videogame ads - they need to be something that doesn't turn nongamers off.
Also, the new Miyamoto IP. If they want this strategy to succeed, that game needs to attract the newcomers. I expect it to be brilliant, but we haven't heard much about it, so it probably won't launch until some time into the Wii's lifetime. Which is fine, because the early adopters will take care of the beginning of the life cycle.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: please let me in, please on June 19, 2006, 04:38:18 PM
Only one thing wrong with that: Nintendo rarely advertises any of their products. Usually it is Microsoft and Sony.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: NinGurl69 *huggles on June 19, 2006, 04:38:21 PM
Wii will have to rely totally on buzz and comparative value. Wii would have to repeat what the NES did and act like a toy -- something to get the attention of the entire family. It might not be that difficult, cuz standing in front of a TV (THE FAMILY TV; unless we've only got terrible parents left in this world who put a telly in every room) waving your wand around to your Harry-Potter-heart's content will definitely grab attention, especially if you're taking time away from their 24 or American Idiot Phone Vote.
~~~~~
A sig pic is a quick way to get laughs and warnings and administrative trouble from mods here.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Fierce_LiNk on June 19, 2006, 04:38:54 PM
Hey, thanks for the welcome. I'll check out that board in just a sec.
About advertising: The DS has been a phenominal success in pretty much all territories. I think Nintendo advertised the DS extremely well. If you watch channel 4 (especially on a friday night), you'll see adverts for the DS. You will also see the DS sponsoring shows and programmes. There were also a ton of cinema adverts. It's been astounding. Compared to the advertising that the gamecube received, Nintendo are like a company possessed!
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Deguello on June 19, 2006, 04:41:14 PM
Hey, you. Get rid of that Sig image, Pronto.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Arbok on June 19, 2006, 04:47:43 PM
Quote Originally posted by: please let me in, please oh, and im back. I bet everyones real happy too,( yeah right).
Why did you tease us... why?
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Fierce_LiNk on June 19, 2006, 04:48:03 PM
Sorry, i thought sig images were aloud? Anyway, it's removed now, sorry about that.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Magik on June 19, 2006, 04:54:37 PM
For the Wii to really succeed in attracting the 'non-gamer', Nintendo needs to get the Wii on as many TV shows and newsites that are frequented by 'non-gamers'. Example being CNN, BBC, CBC etc. You get the point.
Another key is to put A LOT of resources into advertising and marketing the Wii. This sounds like an easy task, but Nintendo's advertising and marketing for the GC was simply atrocious.
Nintendo has a lot of work ahead of them if they are going to attract the 'non-gamers.'
Title: RE:How will the Wii reach out to the non-gamers?
Post by: please let me in, please on June 19, 2006, 05:07:00 PM
i didnt tease you. I really left. I was mad as h***. I went to gamefaqs, and it was boring and not as open as here. Also, some people here i like. SOME.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ceric on June 19, 2006, 06:15:49 PM
You guys always say the Nintendo rarely advertise products and I always seem to be in the minority. I don't have any magazine subscriptions. Just TV, Internet, and the paper sometimes. Axing out Internet (I'm here that be bias) I still see at least 2 Nintendo adds for every 1 that I see for Xbox or PlayStation (Any version). I mean were do you guys live? I know gaming magazines are different and so is the like of Playboy but "non-gamers" aren't really the intended audience of those.
On the topic of this forum. Yeah. If you don't roll with the punches this place can really get to you at times. Most of the time it's a fun board. Good enough size for some opinons but not so large you get lost and a night can turn a thread into monster. (even though that still happens.)
Title: RE:How will the Wii reach out to the non-gamers?
Post by: JonLeung on June 19, 2006, 07:04:12 PM
I think the Wii needs to be demonstrated. It's easy enough in a household where you have at least one gamer, but what about families that don't have any? It's hard for me to comprehend such a thing but maybe there are.
It was once mentioned by someone that Nintendogs might sell in a pet store. I guess the thing is, it'd be too easy to compare a Nintendog to a real dog and if the Nintendog isn't good enough, it won't sell. Or if the Nintendog is good enough, then what about the poor puppy that could have been bought in place of it? Or maybe not, I'm looking at it too deeply. For the person who might like animals who goes into a pet store just to look, now that might sell. And if they can have DDR in schools as part of a Phys. Ed. routine, I'm sure they can fit in Brain Age (or more likely Big Brain Academy, IMO) into the curriculum.
As for the Wii and Wii games, they need to have it really out there. Sure, you can have the Wii advertised in game stores or in the games section of a store, but if you weren't interested in games you wouldn't go there (and if you were interested, you'd probably already know about it).
They need to have big demoes in the open parts of the mall. They need to demonstrate what it can do. A bunch of people making fools of themselves playing WarioWare: Smooth Moves is going to get more attention than if they just had a couple Wii banners hiding in the corner of the little games store.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Berto2K on June 19, 2006, 10:15:08 PM
I have 2 coworkers who rarely play games. I had told them about it and they kinda scoffed it at first. But now they have watched the E3 trailers from the press conferences over and over because they now want a Wii. But its all about seeing it in action, and playing it. It should spread really quickly like the DS did after a short while. Yes it will be slow to take off because the first batches will be bought up by all the big fans like us. Then as more supply rolls in, more people get to play it, and word spreads it will pick up speed.
Incidentily, they both are really interested in Wii Sports. One of the most basic games. Don't get me wrong, I'm not hating on the game. It was one of my favorites just from the few minutes I got to play at E3.
If what Perrin (I think) says is true, there are going to be promo/demo tours the next few months for the public to get a chance to play Wii for themselves. That is the only way Nintendo will win people over. Get it out there early and let people get their hands on it. I know I will be logging many hours at the in-store demo kiosks when they arrive with tennis .
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Magik on June 20, 2006, 02:59:14 AM
Quote Originally posted by: Ceric You guys always say the Nintendo rarely advertise products and I always seem to be in the minority. I don't have any magazine subscriptions. Just TV, Internet, and the paper sometimes. Axing out Internet (I'm here that be bias) I still see at least 2 Nintendo adds for every 1 that I see for Xbox or PlayStation (Any version). I mean were do you guys live? I know gaming magazines are different and so is the like of Playboy but "non-gamers" aren't really the intended audience of those.
On the topic of this forum. Yeah. If you don't roll with the punches this place can really get to you at times. Most of the time it's a fun board. Good enough size for some opinons but not so large you get lost and a night can turn a thread into monster. (even though that still happens.)
I live in Toronto, Canada and I watch a lot of TV and I rarely see any advertisement from Nintendo. For every single commercial I see from Nintendo, I see 5 more for the PSP and 7-8 for the 360. And on public transit, Nintendo has ZERO ads while the PSP is everywhere.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Spak-Spang on June 20, 2006, 07:28:59 AM
It is really all about marketing. Changing public perception of gaming.
Most people think that marketing starts with the commercials, and the imaging of the product. But it actually starts with the product itself. Nintendo needs to make a product that CAN reach nongamers. This means creating hardware and software that nongamers can play and enjoy.
1)The WiiPointer: Functionality is as simple as you need it to be...or as complicated. It is non intimidating, and much easier to explain and grasp than the average controller.
User Friendly, Non Intimidating controller check.
2)The Price: Non Gamers are not dedicated to spending vast amounts of money on gaming. They will play games when exposed to them and they "Get It." But may dedicate a huge amount of cash for the games.
The Wii is set to be the cheapest console, and have vastly competitive prices for Software
3)Now we get to the imaging of the Wii, and the marketing of games and the console itself. Look how Nintendo has marketed the DS. Each game presents not just game, but the console in a different light. Metroid Prime: Hunters was edgy and cool. New Super Mario Brothers was Retro and youthful. While Brain Training and Big Brain Academy literally presented the system as a learning tool.
Nintendo takes this approach with the Wii and each new game is a chance to present that game and the system to the market you are reaching. Brain Training Wii will open the door for adults. Wario Ware can be introduced as a social party game. Ect. You can't just advertise the system anymore. You must advertise the system with a software function to reach people.
Finally, the grass roots campaigns will bring in the biggest support from nongamers. First, gamers and Nintendo fans will buy the Wii. However, once we expose our friends and family to the system. If they have fun and they "Get It." Then they will buy. The grass roots campaigns will be the most important aspects to Nintendo spreading towards the masses. Look how many nongamers are looking to play the DS because we introduce them to a game.
All of these will help Nintendo. But if Nintendo stops delivering nongamer games, then the market will dry up. Nintendo is going to have to commit for years to this new market of gamers. Brain Training games, simple puzzle games, and other non-gamer games are going to have to be part of the yearly release schedule for Nintendo software for the market to maintain itself.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ian Sane on June 20, 2006, 08:24:51 AM
I think a key part of the non-gamer strategy to make it work longterm is for Nintendo to convert non-gamers into gamers. The guy buying Brain Age today should be buying Zelda tomorrow. Otherwise it won't make the desired impact. I know people who have a Gameboy and Tetris and that's it. They've never bought another game. Who needs a customer like that? Nintendo won't make money from someone who just buys Brain Age and then never buys another game. And they can't support two seperate audiences with a "non-games" line and a "gamer games" line. The non-gamers need to become gamers.
So I think the ideal games for the Wii are titles like Excite Truck. It's a racing game so it's something that wouldn't be classified as a non-game. But the remote works like a steering wheel and that catches people's attention. It could kind of "trick" them into trying out a videogame because of the controls.
For marketing they really need to get people trying these things out. I honestly don't know exactly how they can accomplish this at the scale they want. In the old days a good strategy would be to have arcade machines and then advertise that the Wii can perfectly recreate that same experience at home. But today arcades are kaput. One thing they need to do with the ads is demonstrate how the game plays. None of the Cube ads ever gave any indication of what a game was about. They always had some stupid skit and then to like two seconds of footage. It was horrible. These ads can't be all skits and jokes. They need to show people playing the game.
One commercial idea could be to film the people attending a demo. So you get the reaction of real people playing the games in a mall. This not only advertises the game but also advertises the demo tour itself.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: JonLeung on June 20, 2006, 09:30:19 AM
Quote Originally posted by: Ian Sane One commercial idea could be to film the people attending a demo. So you get the reaction of real people playing the games in a mall. This not only advertises the game but also advertises the demo tour itself.
Maybe, but personally, I don't like commercials like those. Those would be less flashy than the likely path Sony will go for the PS3 this holiday season.
What's wrong with the videos on Nintendo's official Wii web site? If those were condensed into 30 second TV spots, I bet they could be successful.
I saw a Nintendo commercial (the famous School's Out commercial from the start of the "Who Are You?" campaign) in one of the cheap movie theaters a couple years back. I also remember a Donkey Kong 64 commercial...it was either with Sleepy Hollow or Die Another Day way back in November 1999. I think Nintendo should go back to doing movie theater, "pre-feature presentation" commercials. Despite the drop in attendance in theaters that Hollywood whines about, I think it's still an effective mass medium for advertising. I think they can get away with longer commercials in theaters as well, I remember a long commercial about the PS2 that was surely over a minute long. The extra time would be good to show both how you play and what you play.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Kairon on June 20, 2006, 09:34:38 AM
Just to be clear, the "conversion" we're talking about with non-gamers is to get them converting to buying more games, period, not converting them into "real" gamers right?
Because I thought the whole reason that they we "lost" these people back in the day was that they outright refused to become "real" gamers, that it is impossible to convince someone to buy something that they don't actually want?
~Carmine M. Red Kairon@aol.com
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Requiem on June 20, 2006, 10:19:45 AM
Quote Originally posted by: please let me in, please i didnt tease you. I really left. I was mad as h***. I went to gamefaqs, and it was boring and not as open as here. Also, some people here i like. SOME.
Do you like me? *puppy eye's the sh!t out of Pleasy*
Anyway, What up Fierce_Link. I've seen you at Revo-Europe. I rarely post their, but I'm sure you've heard of me. I'm Edjamakated.
About your question though, it really depends on WORD OF MOUTH. Some people think straight advertisement can do it, but if you look at the 360 and you'll find the perfect example of why it doesn't work. In fact, I'll go so far as to say that WOM is the most important factor for any consumer product.
If the Wii is fun, and it has some killer games, Nintendo could rely on the battalions of Nintendo fans just waiting to share their new purchase with everyone.
Strictly speaking about non-gamers though, they need to discredit the steriotype that Videogames = nerd hobby or Videogames = uncool. Either way, they need to get in people's faces and tell that videogames are fun now and videogames are exciting and challenging.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Spak-Spang on June 20, 2006, 11:10:36 AM
Ian Sane: I think you are right that eventually you need to convert Nongamers into gamers. But that isn't an immediate process. The reason being is that non gamers have a different taste in entertainment. Hence why they are nongamers.
The games that nongamers ARE playing tend to be simple, easily approachable and enjoyable games. They are games that you can grasp immediately. Brain Age, Big Brain Academy and such appeal to those people.
I don't believe it is completely unreasonable for Nintendo to approach the coming generations making two types of games. In fact, I think it is wise, because the gaming market is split, and Nintendo can bridge the gap by making a console that appeals to both gamers.
Is the DS showing signs of Nintendo not focusing on its core base? No.
At the same time, I do think several games will appeal to nontraditional gamers, that are generally considered games for normal gamers.
Ware Wario Wii Excite Truck Mario Kart and even the new Super Mario Galaxy
have a chance to bring nongamers into the fold, because the simple control.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: couchmonkey on June 20, 2006, 12:28:04 PM
I actually think the "marketing" for DS tends to be word of mouth, just like Nintendo predicted it would be. It seems like there are tons of stories about people picking up DS because a gamer friend showed them Brain Age, but how many people just bought a DS out of nowhere, without playing any other videogames in the past 10 years? I don't think it's very many, but then again I'm biased, because all the stories I hear about non-gamers buying DS come from gamers. Even so, I'm guessing that word-of-mouth from gamer to non-gamer has been Nintendo's best marketing tool for non-gamers.
I think Wii might be even better in this respect because it hooks up to the TV, a naturally social medium (well, until people have TVs in every room, like someone said earlier). I can totally see Wii Sports as a huge marketing tool for Wii. It's fun and simple and people will see it being played in their household and want to try it.
Ian brings up a good point about turning non-gamers into gamers, but I don't know if non-gamers will ever be the same type of player as hardcore gamers. Is it possible to sell non-gamers on more non-games? I think so. They can also be sold on simple "real" games like Excite Truck, I believe, but I'm not sure how many are going to be playing the Legend of Zelda any time soon. My dad is thinking about Wii, but he'll never be interested in Zelda until it only takes a couple of buttons and one control stick to control. Either way, I agree Nintendo will need to find a way to keep these people buying games after the first one or two. Perhaps WiiConnect will be able to help in this respect: if Nintendo can get people to leave the system on, it might push samples of new games to the system. Though that's something Nintendo has been hesitant to do in the past, I think it could work well, especially on non-gamers who don't have the time/interest to evaluate new products like we do.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Fierce_LiNk on June 20, 2006, 12:46:41 PM
Quote Originally posted by: Requiem
Quote
Anyway, What up Fierce_Link. I've seen you at Revo-Europe. I rarely post their, but I'm sure you've heard of me. I'm Edjamakated.
Ahhh, yeah. I remember your name.
Anyway, good discussion guys. I think a lot of you are pointing at the significance of marketing. I would have to agree. I think Nintendo have go out on all-out offensive marketing strategy. Tv, cinema, magazines, newspapers, the lot.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: please let me in, please on June 20, 2006, 01:19:46 PM
Requiem: Do you like me? *puppy eye's the sh!t out of Pleasy*
Pleasy: " well i do like puppys."
Puppy smiles, tail wags, then licks Pleasy.
Pleasy: " First though, we need to get you fixed."
Puppys tail stops wagging.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: please let me in, please on June 20, 2006, 01:22:38 PM
It would be cool to see nintendo advertising the wii on billboards. ( u know, the ones u drive by?) Many people would see it, and might think it is interesting and try it out.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Spak-Spang on June 20, 2006, 01:44:54 PM
Billboards.
Various Magizines.
Television.
Oprah: Seriously, Nintendo needs to somehow get on Oprah for either DS or Wii, and they would be set.
Movies: Either placed in movies, or just really endorsed by movie stars, and not just photo shoots. Speilberg playing WiiSports not interesting. Speilberg saying he owns a Wii, or better yet, planning a game for Wii BIG Stuff...even if Nintendo had to fund the product and give Shigeru to help design the game.
The Virtual Console will also be great to deliver cheap non-game or puzzle games to the nongamers...and instant messaging via your TV is great too.
Perhaps Nintendo can find a way to send messages via the Wii to your Television to pop up while you are watching TV. Then you can decide to send a message back during a commercial.
Could Wii24Connect do that?
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ceric on June 20, 2006, 01:54:27 PM
I think they should make a movie to advertise the Wii like Mario 3 and the Power Glove.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: NinGurl69 *huggles on June 20, 2006, 02:09:47 PM
Have Kaz on Oprah one day. (IT'S RIDGE RACER! RIIIIIIIIIIIIIIIDGE RACERRRRRRR!!)
Have Reggie on Oprah the following day. (REGGIE TEARS THE SOFA APART WITH HIS BARE HANDS [shock n awe] then he busts out Wii Remotes and plays Tennis with Oprah. Oprah's all smiles after getting a whif of Reggie's eternally minty fresh breath, then claims Wii Tennis is a wonderful way to exercise without going to a gym, legions of Oprah fans fall for it and buy Wii systems, the U.S. cattle industry crashes, and the rest is history with Kaz working at Wal-Mart trying to sell PS3's and PSPs to people outside the Xmas gift-wrap section like those people at grocery stores who give away freshly cooked meatballs on tootpicks.)
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Ceric on June 20, 2006, 04:08:38 PM
Quote Originally posted by: Professional 666 Have Kaz on Oprah one day. (IT'S RIDGE RACER! RIIIIIIIIIIIIIIIDGE RACERRRRRRR!!)
Have Reggie on Oprah the following day. (REGGIE TEARS THE SOFA APART WITH HIS BARE HANDS [shock n awe] then he busts out Wii Remotes and Wii from the Nintendo Developed Suit Pocket of Infinite Holding, sets it up in a blur, and plays Tennis with Oprah. Oprah's all smiles after getting a whif of Reggie's eternally minty fresh breath, then claims Wii Tennis is a wonderful way to exercise without going to a gym and the manual is the next book to read in the book club, legions of Oprah fans fall for it and buy Wii systems, the U.S. cattle industry crashes, and the rest is history with Kaz working at Wal-Mart trying to sell PS3's and PSPs to people outside the Xmas gift-wrap section like those people at grocery stores who give away freshly cooked meatballs on tootpicks.Yummy, Meatballs)
Bold was added for your amusement and validation.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: King of Twitch on June 21, 2006, 02:03:13 AM
I think Nintendo said awhile back they wanted to sell games at nontraditional venues or was that the GB Micro. Maybe they were making it up as they went along but I think they should do it with wii kiosks (or wiiosks if you like). Segregating it from the other 2 will give it undivided attention and extra open space needed for tennis that you don't always get in videogame sections of traditional stores. For example the main walkway of a mall where there are usually cell phone/diamond necklace peddlers would be a good way to draw crowds.
Back to traditional store demo units, I think seeing energetic wii players really getting into the game a few feet away from dull, nonprogressive, stationary PS3/360 kiosk players would provide an interesting contrast for a commercial. Of course it'd end with the Rayman trailer punk kid going "You mean you have to just stand there and play? THAT'S LIKE A BABY'S TOY!"
Title: RE:How will the Wii reach out to the non-gamers?
Post by: JonLeung on June 21, 2006, 05:00:10 AM
^What's that shot from?
I think that would be a good idea, open-space demonstrations. I think once people see (or are reminded) that games aren't just first-person shooters or Grand Theft Auto types, they'll be more open to try them and can actually get into them. (That's the problem with the Jack Thompson generation...and what scares me is that young parents believe that too, and some are probably already my age! I'm 26. Even if I didn't play the breadth of games that I did and do, I'm sure I wouldn't be so ignorant about games, even if I had the added responsibility of raising a kid. Though maybe that's too easy to say, I dunno.)
And yes, it would make the PS3 and X360 seem lifeless, or at least much less energetic.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Spak-Spang on June 21, 2006, 05:21:00 AM
Jon: Well, the ignorance comes from not doing their homework.
But also look around. The only company that is really marketing games away from the perception of FPS and Grand Theft Auto Mature fests and Sports games (That are too complicated to play) is Nintendo.
And look at the image Nintendo has to deal with in its own market. The perception is Nintendo isn't up to date with what gamers want, and Nintendo is relying on the old idea that games are just for kids. Nintendo has always strived hard to make each and every title appropriate for all ages, yet they get no credit for it.
As a parent I would be careful and alittle confused by the video game industries message. "We want to be taken seriously, so every game will be mature and about blood and guts."
That is like saying splatter house horror movies are mature, because it is rated R.
In truth Nintendo is the only product I would buy my kids until they were in high school.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: NinGurl69 *huggles on June 21, 2006, 08:28:53 AM
MARTY, WE MUST HEAD BACK... BACK TO THE FUTURE!!
Title: RE:How will the Wii reach out to the non-gamers?
Post by: JonLeung on June 21, 2006, 09:09:37 AM
Quote Originally posted by: Professional 666 MARTY, WE MUST HEAD BACK... BACK TO THE FUTURE!!
Oh, is that what it's from? Back To The Future: Part II?
Someone's got only nine years left to make me a nice hot-pink hoverboard.
Anyway, one fear that I have is that despite how much fun it is, people may dismiss it as a "toy". So the Oprah thing is a good idea, besides the given fact that if Oprah recommends it, it'll sell.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ian Sane on June 21, 2006, 10:00:22 AM
"Anyway, one fear that I have is that despite how much fun it is, people may dismiss it as a 'toy'."
You mean the Wii or your nice hot-pink hoverboard?
Title: RE: How will the Wii reach out to the non-gamers?
Post by: couchmonkey on June 22, 2006, 10:30:03 AM
Well it WAS a Barbie hoverboard, wasn't it?
I also really like the idea of demo kiosks in malls, I think I might have mentioned it elsewhere.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Fierce_LiNk on June 22, 2006, 01:50:34 PM
Roads?
Where we're going, we don't need...Roadssss!
Awesome film.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Spak-Spang on June 22, 2006, 01:55:45 PM
Why do some people believe the Part 2 is the worst of the triology.
Part 2 is the my favorite. Taking the whimsical element out of the first, and really showing the dark aspects of time travel...it was brilliant, and so was the special effects that still blow my mind. How did they do that with ZERO DIGITIAL EFFECTS!!!
Part 3 to me was boring. It brought the whimsical nature back for the 3rd film and pushed it overboard. There was really no concern about missing with the timelines as there was with the first two films...and Doc Brown breaks all his own rules and decides to stay in the past. It makes no sense at all.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Fierce_LiNk on June 22, 2006, 02:07:32 PM
Part 2 was the best by far, imo. I love all 3 films, but i love the second one the most.
I was reading on another forum how Nintendo could use the "where we're going, we don't need roads" scene in a DS or Wii advert. It sorta went back to E32004 where Reggie said (about the DS) "do you want to go down the same road, but faster? Or do you want to go down a new road?"
Great idea.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ian Sane on June 22, 2006, 02:51:39 PM
As a kid I thought Part 2 was the best. Later when the trilogy came out on DVD I rented all of them and found that the first was my favourite and Part 2 was easily the worst. Funny how your opinion changes as you age. The reason I liked Part 2 as a kid is that it had the most wacky time travel elements while the other films settled in one time period for 90% of the film. As an adult I prefer plots and liked Part 2's plot the least. All three are well worth seeing though.
One screwup that always bothered me though was in Part 3 1985 Doc, in the wild west, is surprised to see Marty. Yet Marty was sent back to 1885 by 1955 Doc. Therefore 1985 Doc should be well aware of what was going to happen and that Marty would come back to save him. Actually that whole plotline makes no sense as the second 1955 Doc found out he would be killed by Mad Dog, 1985 Doc would be aware of this knowledge and thus could avoid getting killed which would prevent 1955 Doc from knowing about the killing in the first place because it never happened. Bleh. Stupid time travel.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: wandering on June 22, 2006, 11:44:57 PM
Is that Elijah Wood? Was he in BttF2?
What were we talking about? Non-gamers? I think the Wii will actually be a better non-gamer system than the DS. For one thing, the central concept of the system, using real-life motions to perform in-game motions, is something that's appealing to everyone. For another thing, the Wii is much easier to demonstrate. ...With the DS, only one person can see what's going on at a time, and it's impossible for someone who doesn't have a DS to just jump in with multi-player. The Wii has neither of those problems.
Quote oh, and im back. I bet everyones real happy too,( yeah right).
Hey, welcome back, plimp. I hope you realize that, if you were at a place where the mods where stricter, you'd have been permanetly banned. You should be grateful that the mods here are so generous and nice.
Regardless, do stay awhile.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ceric on June 23, 2006, 09:28:09 AM
What happened with plimp? Also where is Bill?
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Smash_Brother on June 23, 2006, 11:27:18 AM
The real key is advertising. We need to see a Wii ad campaign the likes of which outdoes anything and everything Nintendo ever did in the past.
Otherwise, the Wii will probably do well in Japan but won't get much press here in the US, where word of mouth doesn't carry the same power that it does in Japan. If they want to get it out there, they need to advertise it like CRAZY.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Kairon on June 23, 2006, 11:37:02 AM
Huge Advertising Campaign = Throwing money at the problem!
I have no problem with advertising, except that I'd rather we be talking about what TYPE of advertising should be entertained, rather than HOW MUCH.
For example...
Oprah = GOOD!!! Daily Show with Jon Stewart = ?
~Carmine M. Red Kairon@aol.com
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Smash_Brother on June 23, 2006, 12:12:44 PM
According to Nintendo, though, their audience for the Wii is "Everyone".
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Kairon on June 23, 2006, 12:15:37 PM
So...are we talking about Super Bowl Ads?
~Carmine M. Red Kairon@aol.com
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Smash_Brother on June 23, 2006, 12:20:47 PM
That'd probably work quite well, as long as they show off the right games/non-games and the full functionality of the Wiimote, yeah.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: IceCold on June 23, 2006, 02:47:50 PM
Nintendo can't just think that nongamers are not interested in the current offerings, and that's why they don't play games. It's not that simple - Nintendo has to break the stigma of videogames; that being that games are for kids, or are too violent, or are not acceptable in society past a certain age. To undo what years and years of videogames have done is asking for a lot in only one generation; it's a daunting task.
I'm also constantly surprised that no one mentions Internet advertising. They did a good job with it for the DS, and they should expand on it with the Wii. They could even have (or link to) a flash presentation where the mouse replicates the NRC in certain situations. They could have a few demonstrations like this - even though it won't give a full representation of what the controller can do, it would at least help people understand it a bit, then they can try it out later.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Kairon on June 23, 2006, 02:58:09 PM
But...would a Super Bowl spot be worth it at 2.1 million dollars for 30 seconds, or can Nintendo achieve more by using $2.1 million distributed for more ad time, at more venues, and with greater variety?
Like I said before, do we throw money at the problem or is there a more fiscally-responsible way to do this?
~Carmine M. Red Kairon@aol.com
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ceric on June 23, 2006, 08:00:07 PM
Word of Mouth is King. If Nintendo can find the right mouths to give words too. A lot can happen. If they got a major official in each one of the religions and branches of government to love the Wii that would carry a lot of clout. Shoot if the Pope or the Queen of England liked the Wii that would get it about everywhere.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: couchmonkey on June 26, 2006, 05:58:13 AM
Pope: Hey everybody, let's forget about God for a second, I've got a great new false idol for you here!
I still like the kiosk idea. I think getting to the non-gamers may require a different approach than normal advertising. Where else have we seen something break into a new demographic? Home computers, I guess. Those seemed to cruise in on the power of the internet, did PC companies even have to bother trying to sell computers? They did compete with each other, but just with plain old average commercials, if I recall.
Kiosks did work for broadband internet here in Calgary, it seems. Shaw used them for a long time. My company has been looking at doing kiosks for VoIP phones. The advantage is that you can show people how the thing works in person, which is a really good technique when you've got something new and different. My aunt was really curious about my bongos when she saw me playing with them. She may have seen ads for Donkey Konga, but only seeing it being played in person got her interest.
Title: RE: How will the Wii reach out to the non-gamers?
Post by: Ceric on June 26, 2006, 07:15:54 AM
Great. Now I just need to find out how to apply to be a Nintendo Kiosk operator. I'll have to change my name to Bruno though.
(Like a Demo team or the free sample lady.)
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Smash_Brother on June 26, 2006, 08:19:22 AM
Quote Originally posted by: Kairon But...would a Super Bowl spot be worth it at 2.1 million dollars for 30 seconds, or can Nintendo achieve more by using $2.1 million distributed for more ad time, at more venues, and with greater variety?
I think 30 seconds of Red Steel during the superbowl could do a massive amount of damage in the Wii's favor.
All they need to do is communicate the fact that the Wiimote is used to aim and fire the gun as well as swing the sword and they'd be all set.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: BlackNMild2k1 on June 26, 2006, 08:33:14 AM
While I think a polished up RedSteel would be good to attract the crowd that is watching the SuperBowl, I think they should also get some footage of Madden 2007 in there somewhere too. I mean it IS the Superbowl and Madden IS all about Football.
Title: RE:How will the Wii reach out to the non-gamers?
Post by: Smash_Brother on June 26, 2006, 09:36:02 AM
Quote Originally posted by: BlackNMild2k1 While I think a polished up RedSteel would be good to attract the crowd that is watching the SuperBowl, I think they should also get some footage of Madden 2007 in there somewhere too. I mean it IS the Superbowl and Madden IS all about Football.
Very true.
I mention Red Steel because we know how much the American gaming market adores crime games and games with gunplay. While I love MP3 and TP, I think it'll be Red Steel which appeals far more to the mainstream than any Nintendo franchise.
But yeah, Madden should be a shoe-in, just showing the QB throwing the ball and then the player using the Wiimote to do the same would no doubt turn a lot of heads.