Post by: The Omen on April 29, 2006, 07:45:17 AM
The major fans of Madden are normally huge fans of the NFL. So, the first thing they should do is show young adults in football jerseys, lets say Mcnabb, and show him throwing something off screen. The guy then looks in the camera and says "Wii are Mcnabb". Show the next person wearing a Strahan jersey and using the swim move. Looks into the camera and says "Wii are Strahan". After doing this a few times, pull the camera back and reveal that they are infact playing Madden Wii, and repeat the throwing motion while showing the action on screen correspond with said motion. "Wii are the NFL" Madden 08 Fade to black.
This accomlishes two things 1)Really hits the NFL geeks hard. They'll eat it up. 2)But it also brings in the non sports fan with the interesting control.
Post your ad ideas in here.
Post by: EasyCure on April 29, 2006, 07:51:20 AM
show the on screen action, pan out to show the players on the couch or wherever doing the throwing motions, and when it fades to black it shoudl fade from that perspective, but the gamers should morph into the i i 's of the logo and the W appears ginormously next to it. that way you see the cool Visual as well. maybe even then have the i i's morph into the controllers for a second, then back to i's. thats what nintendo needs to push.
Post by: Artimus on April 29, 2006, 08:01:18 AM
Post by: The Omen on April 29, 2006, 09:00:41 AM
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If they use "Wii are ____" in the ad, it will go down as one of the worst ads ever. How can you even stand that amount of cheese?
Are you serious? Those Mario commercials=worst f'n ever. In fact, there hasn't been a good Nintendo commercial since N64 days.
Besides, give me better material to work with! As it stands now, the Wii lends itself very little in terms of cool techy adverts. Obviously, it's a bit on the nose, but I'm trying to use what we have- a difficult name to market. How about you come up with something?
Post by: Artimus on April 29, 2006, 09:03:31 AM
Post by: The Omen on April 29, 2006, 09:12:21 AM
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The best thing I've seen so far is Traveller's original ad (the song is perfect). But I also think that marketing it as a name, not a product, works best. Such as: "Meet Wii."
I thought that was cheesy as well...not to say it's not good.
Post by: Hostile Creation on April 29, 2006, 09:14:05 AM
You must not watch ads, because they become WORLDS worse than what Omen just posted. Like, if that ad is in hell, it's still in the first circle.
Besides, they don't necessarily have to stress it. I mean, would you mock any other commercial if someone said the word we in a sentence? If they don't spell it on screen or add some ridiculous emphasis to it, that would be fine. Better commercials have existed (I'm hoping for more ii animations), but it's not that bad.
Post by: The Omen on April 29, 2006, 10:07:54 AM
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If they don't spell it on screen or add some ridiculous emphasis to it, that would be fine. Better commercials have existed (I'm hoping for more ii animations), but it's not that bad.
Exactly. They could spell it as 'we', then have the two dudes playing the game merge into ii, just like the trailer.
Post by: Artimus on April 29, 2006, 10:48:08 AM
Post by: Hostile Creation on April 29, 2006, 11:29:25 AM
Post by: TrueNerd on April 29, 2006, 11:31:30 AM
Post by: Crimm on April 29, 2006, 11:36:26 AM
Little slogans are secondary.
Remember Madden fans are classified as "casual gamers" so you can't show people playing who look like idiots.
They won't buy it.
I think the most important thing to stress is how it is like you're actually playing; let's admit it, Madden fans would love to actually play football. By emphasizing how this is more like the real thing, you might sway them from the beading sweat engine of the Xbox 360.
Post by: SixthAngel on April 29, 2006, 12:06:23 PM
Post by: Michael8983 on April 29, 2006, 06:32:48 PM
A "We are..." statement is empowering, catchy, and most importantly gets the name of the console and its proper pronunciation out there. Even if it's cheesy, face it, some of the cheesiest advertising has also been the most effective. Sony advertised the PS2 by promoting the fictional PS9. It got the original PSX into the spotlight with the U R not (red)E slogan. Something which most people didn't even get, but it still grabbed their attention.
I think it would be interesting if the initial advertising followed this pattern.
"We are ___"
"We are ___"
"..and we are ___"
followed by the tagline
"Wii IS here".
It needs to be spelled on screen with big black letters to indicate that as much as it may seem gramatically incorrect, it's actually not. It's a simple announcement of the console's arrival. It could seriously be one of the most memorable and most repeated slogan's in advertising history. It would get people's attention and get them talking about the Wii which is what Nintendo needs.
Post by: Avinash_Tyagi on April 29, 2006, 07:26:42 PM
Post by: Smash_Brother on April 29, 2006, 09:52:17 PM
Just show them using the controller and show what's happening on screen.
Post by: Hocotate on April 29, 2006, 11:02:12 PM
Post by: Blue Plant on April 29, 2006, 11:12:23 PM
Post by: Michael8983 on April 29, 2006, 11:16:41 PM
Once the name becomes familair, it no longer needs be the focus of the advertising.
Post by: GoldenPhoenix on April 30, 2006, 12:28:51 AM
Post by: wandering on April 30, 2006, 05:11:41 AM
Anyway. Personally, I think "We Will Rock You", while cheezy for general Wii ads, would be great for Madden ads. Though maybe not with TheOmen's idea specifically. What with the talking.
Post by: vudu on May 01, 2006, 10:16:59 AM
Show a bunch of real football player playing the game for 15 seconds. Show some gameplay movies from the PS3 or Xbox 360 version. Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.
Post by: Smash_Brother on May 01, 2006, 10:20:11 AM
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Originally posted by: vudu
Here's how EA will advertise the game:
Show a bunch of real football player playing the game for 15 seconds. Show some gameplay movies from the PS3 or Xbox 360 version. Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.
Normally, I'd agree, but Nintendo would likely have them do something with the FHC to emphasize it as a feature.
If that means that Madden would get coverage from Nintendo's ads, so be it.
I'm insanely glad to see Madden offering FHC features in gameplay. Sports are basically what determine a large portion of the older audience and having the best sports experiences would go a LONG way toward reestablishing Nintendo in NA.
Post by: NWR_pap64 on May 01, 2006, 10:30:22 AM
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Originally posted by: Smash_BrotherQuote
Originally posted by: vudu
Here's how EA will advertise the game:
Show a bunch of real football player playing the game for 15 seconds. Show some gameplay movies from the PS3 or Xbox 360 version. Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.
Normally, I'd agree, but Nintendo would likely have them do something with the FHC to emphasize it as a feature.
If that means that Madden would get coverage from Nintendo's ads, so be it.
I'm insanely glad to see Madden offering FHC features in gameplay. Sports are basically what determine a large portion of the older audience and having the best sports experiences would go a LONG way toward reestablishing Nintendo in NA.
Yeah, but didn't the GC also had a Madden game before or after it's launch? I know they always release a GC version, unless I am mistaken...
And what does FHC mean?
Post by: Smash_Brother on May 01, 2006, 11:02:11 AM
Like I said, the control scheme could make ALL the difference if marketed properly.
That, and the GC didn't have an online mode.
Post by: The Omen on May 01, 2006, 11:09:29 AM
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Here's how EA will advertise the game:
Show a bunch of real football player playing the game for 15 seconds. Show some gameplay movies from the PS3 or Xbox 360 version. Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.
You're wrong sir. I'm fairly certain the Wii version will have a solo commercial, just as some EA GC games did this generation. Considering that the Wii version will sell the most, I would think EA would market it that way.
Post by: NWR_pap64 on May 01, 2006, 11:17:08 AM
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Originally posted by: Smash_Brother
Free hand controller (the remote).
Like I said, the control scheme could make ALL the difference if marketed properly.
That, and the GC didn't have an online mode.
Yeah, but what I am wondering is if the GC had a Madden game at launch or a few days after.
I actually have an idea for a commercial...
The commercial starts with real life, gritty, hardcore, live action football footage. It does a close up of a beaten down player. Then when the play starts the action becomes intense. Then, we see a guy that seems to be doing the exact, same thing as the player...Or is it the other way around? You see the player fall down after the guy falls down. They both move in perfect synch. Then the player reaches the end field and score a touch down, his team wins! The guy is extremely happy for his victory.
Then the commercial pans out and shows the same guy but holding a Wii controller and the joystick, happily celebrating his victory along with friends.
Then the announcer says:
"You no longer watch and play. You play and LIVE IT! Ready for this new kind of game?"
MADDEN FOOTBALL 2008
Nintendo Wii
Fade to black
Guaranteed Wii sales
.
Post by: Smash_Brother on May 01, 2006, 11:23:50 AM
The EXACT kind of advertising they need...
Post by: NWR_pap64 on May 01, 2006, 11:31:39 AM
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Originally posted by: Smash_Brother
That sounds excellent.
The EXACT kind of advertising they need...
I'm going even further...
The other players the main player confronts on the field could represent the hordes of other players that are waiting to take you down online. And then when the camera zooms in on another incoming player, he will flash and reveal yet another player that is supposedly in control of that player.
Post by: Smash_Brother on May 01, 2006, 11:37:27 AM
There's online play and you actually throw the ball in game now (I wonder how you tackle...). There's almost no excuse for people to not play the game on Nintendo's console.
Post by: Michael8983 on May 01, 2006, 11:51:02 AM
It did create several Gamecube specefic commercials. I believe even the multi-platform titles had the Gamecube logo and SOLELY the Gamecube logo displayed at the end. It all really seemed to begin after Nintendo made that aggreement to help EA implement GCN/GBA link-cable features into a few of its games. Now if that relatively pointless feature got EA on Nintendo's good side I imagine the Wii-mote and Wii-Fi could work wonders.
Don't get me wrong. EA is cr*ppy and over-rated. But it could still be a powerful Nintendo ally.
Post by: Michael8983 on May 01, 2006, 11:54:52 AM
I could honestly see it. Sports titles have a big draw among college students as much as they may want a 360 or PS3 might settle for the much more affordable Wii with the special controls and free online more than making up for whatever graphical disadvantage there may be.
Post by: NWR_pap64 on May 01, 2006, 12:02:00 PM
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Originally posted by: Michael8983
Yeah, you have to give EA credit for being surprisingly Nintendo friendly this past generation.
It did create several Gamecube specefic commercials. I believe even the multi-platform titles had the Gamecube logo and SOLELY the Gamecube logo displayed at the end. It all really seemed to begin after Nintendo made that aggreement to help EA implement GCN/GBA link-cable features into a few of its games. Now if that relatively pointless feature got EA on Nintendo's good side I imagine the Wii-mote and Wii-Fi could work wonders.
Don't get me wrong. EA is cr*ppy and over-rated. But it could still be a powerful Nintendo ally.
The thing is that even with all the support they got from EA the GC still didn't sell as well as expected...
Although I have to take into consideration that the GC versions never had online gameplay...
Kind makes me wonder how Online gameplay will affect the Wii...
Post by: couchmonkey on May 01, 2006, 12:30:28 PM
I hear a lot of people complain about Nintendo's current ads, but in my opinion a big part of the reason they're boring is because the games are boring. Honestly, I don't find Microsoft, Sony, Capcom, Square, or anyone else's ads a lot better. The thing is, we all know what we're getting into with practically any of these games. That's where Wii is different. As someone else said, all the ads should basically show the players acting and the graphics reacting. The only thing left to worry about is to make sure the players look cool. Well, there's also the name, but I'm talking about advertising individual games here, not the system as a whole.
Post by: Smash_Brother on May 01, 2006, 12:35:48 PM
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Originally posted by: couchmonkey I honestly think Nintendo's advertising could take a huge leap this generation simply because the company has features that it needs to sell.
I'm basically praying for this.
Iwata said something along the lines of having a good idea how to market the concept. I just hope he wasn't blowing smoke. Nintendo's ads have been sparse in the past, seemingly adopting the attitude of "People will buy it whether or not we advertise."
This time, they have something they NEED to advertise, and like I said, advertising will make ALL the difference between the Wii succeeding and people only finding out about the FHC concept after Sony and MS rip it off.
Post by: MaryJane on May 01, 2006, 12:47:42 PM
someone mentioned before showing in split screen the players action and the onscreen action. for a game like madden that would be brilliant as ur basically doing what the qb is doing.
i think the same idea would also work if you showed the person doing the motions first. initially the casual gamer (someone who doesn't already know about wii) will be like WTF! then you go to gameplay and you see the qb doing the exact same thing, pulling his hands up to receive the snap, cradling the ball, then the throwing motion. for the sake of the commercial it would be good to include the player taking drop steps like the qb does, maybe even beef it up by having him duck a couple sacks. as a former football player that'd be the kind of commercial that would appeal to me, thinking of reliving the experience. i was never a qb but i wouldv'e liked to have been, which is one of the reasons i can't wait for this game.
Post by: The Omen on May 01, 2006, 01:18:49 PM
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i think the same idea would also work if you showed the person doing the motions first. initially the casual gamer (someone who doesn't already know about wii) will be like WTF!
That's what I said. We think alike.
Post by: IceCold on May 01, 2006, 09:34:59 PM
Although I have suspected Reggie on the charge of embezzlement for a while now..
Post by: BlackNMild2k1 on May 01, 2006, 11:24:30 PM
I picture it as you see a guy come sit on the couch and pick up the contoller. The camera immediately swings around behind him so that you can see his Big Widescreen TV. As he starts to play the game and you can see his movement controlling the character on screen, the camera does one of the depth perception tricks that makes it look like he just merged into the onscreen action(kinda like zooming in on the screen, only the guy playing the game doesn't get smaller, he is now the active character in the game).
The guy is now wearing a Jersey and he pulls his arm back to throw the ball, does a little juke and then releases. *The camera follows the ball as it arcs through the air revealing the guy playing the game actually recieving the pass, now wearing a different #'d jersey. As he does a spin move or stiff arm after catching the ball, the camera then does a reverse depth perception to reveal him excitedly controlling the action from the couch.
then comes a slightly modified EA slogan "E...A...Sports, Get in the Game!"
followed by a Nintendo catch phrase being whispered loudly "Wii Can Make It Happen!"
as a beautiful shot of the system and controller appears in the background, out of the same color liquid like the promo video.
*This part can also be modified to promote online play too.
-The camera follows the ball as it arcs through the air revealing an opposing team member intercepting the ball just before the original guy is able to catch it. Just as this opposing team member does a juke move or a stiff arm to get away, the camera does a reverse depth percetion revealing some other guy on some other couch happily contolling the action with several other friends in the room cheering him on.
then comes a slightly modified EA slogan "E...A...Sports, Get in the Game!"
followed by a Nintendo catch phrase being whispered loudly "Wii Can Make It Happen!"
then show the Nintendo WiFi logo as a beautiful shot of the system appears in the background, out of the same color liquid like the promo video.
Post by: eljefe on May 02, 2006, 05:26:11 AM
If its in the Game
Its in your Hands.
Lame, I know, but so is there real motto. Plus we're all just bouncing ideas around.
Post by: The Omen on May 02, 2006, 07:54:41 AM
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I'm not sure if you guys remember a commercial where a guy is flipping channels, but everytime he does he is right in the middle of whatever is happening on the screen. That is the inspiration of my idea.
Thumbs up. Promote the aspect of being IN the game...you are the character you control.
