Gaming Industry Leader Looks to Increase Visibility Among Urban Demographic By Tapping into Vital Marketing's Youth Marketing Experience & Insight
NEW YORK, Nov. 16 /PRNewswire/ -- Nintendo of America Inc. has selected VITAL MARKETING (http://www.thevitalgroup.com), to be its Urban Agency of Record. In this capacity, Vital Marketing is tasked with increasing Nintendo's market share in the $10 billion video game industry, through marketing and branding efforts aimed at young adult gamers in the urban marketplace. Vital Marketing's strong track record of raising brand awareness for clients such as the U.S. Army, NASCAR, Tommy Hilfiger, Boost Mobile and Motorola made them a natural choice for Nintendo.
"With our proud history as pioneers in the gaming industry, we want today's consumers to know that not only is Nintendo their preferred brand of the past but also the future," said Reggie Fils-Aime, Nintendo of America's executive vice president of sales and marketing. "Vital Marketing's ability to reach the urban consumers who have become today's trendsetters will be crucial in positioning Nintendo as a cutting edge brand that has cultural relevancy among today's urban inspired consumer."
Vital Marketing will create proprietary programs for Nintendo as well as advise them on existing events and programs to maximize product visibility. Vital Marketing plans to use the event space as a sounding board to create a distinct branding experience that will bring the Nintendo brand into the lives of the urban consumer, for further penetration of the market on a national and local level.
"With our experience and presence in the urban market, we look to bring Nintendo into the lives of the 17-24 year old gamers. Through culturally relevant experiential marketing initiatives we will build upon Nintendo's history as the leader in the video game industry and position them as the premier video game company," said Joseph Anthony, Founder and CEO of the Vital Marketing Group.
In addition to creating experiential marketing programs aimed at the urban demographic, Vital Marketing will serve Nintendo on several other capacities. They will help construct the brands urban positioning statements as well as develop image building programs targeting various influencer groups within the entertainment industry.
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Personally I'd love to see Mario in blackface dancing alongside Judy Garland's earlier efforts--à la Fred Astaire and his vacuum. They be gettin' mad street cred. But that might actually be the end of Nintendo. (Except in the Netherlands. They'd be #1!)
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Originally posted by: Djunknown
Now this is a step in the right direction. Nintendo decided to go with at the very least, a competent ad agency that can appeal to everyone. This should help them shed their KiTtY skin/fur a little bit.
As much as the the cult of the Reggie think that he alone on the TV can sell and Revs, he can't be everywhere at once. Though it'd be interesting if he was featured in a commercial....
