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Gaming Forums => General Gaming => Topic started by: Toruresu on June 22, 2005, 11:03:50 AM

Title: Sony's new strategy starting in September
Post by: Toruresu on June 22, 2005, 11:03:50 AM
Hi all.

Anyone remember the article I translated from my local newspaper about Sony firing most of its employees?
Well, here is an another article from CNN. Apparentlly they'll start doing the same thing worldwide. Will this affect their game division?

http://money.cnn.com/2005/06/22/technology/sony.reut/index.htm?cnn=yes

Title: RE:Sony's new strategy starting in September
Post by: Flames_of_chaos on June 22, 2005, 12:43:07 PM
It just only shows that sony is bleeding even more financially.
Title: RE: Sony's new strategy starting in September
Post by: stevey on June 22, 2005, 03:08:03 PM
yeah!!!!!!!!!!!!!!! Sony dieing like sega was! DIE! SONY! DIE! ha ha ha ha ha ha ha ah ha ha ha ha ha ha ha ha ha ha ha ah ha ha ha ha ha ha ha ha ha ha ha! Yes! Die and go to hell and burn for the evil you have done
Title: RE: Sony's new strategy starting in September
Post by: nickmitch on June 22, 2005, 04:00:45 PM
Sony's not going to die. They're just too big to bleed to death.
Title: RE: Sony's new strategy starting in September
Post by: stevey on June 22, 2005, 04:47:16 PM
I know but if they bleed too much they will have to cut there losts end making game for the broke station 3.(same go to xbox1.5)
Title: RE: Sony's new strategy starting in September
Post by: jasonditz on June 22, 2005, 07:06:00 PM
I wouldn't expect any major immediate changes in Sony's game division. You might see less spent on R&D or maybe a little less advertising, but they're not going to pull the Ps3 or anything, especially as the assembled media mavons predict its inevitable victory (despite never seeing any actual play footage).

if anything I think the first step would be to pull back on the PSP hype machine. Clearly taking over the handheld market is not the walk in the park they and everyone else in the know were anticipating, and its seeming less and less likely the machine (with its dreadful tie-in ratios) is going to turn them any kind of real profit or open the door to any future revenue streams. I don't think they're going to pull the plug or anything (because that might damage the brand), but you might see a steady decline in Sony-funded exclusives, less and less real work done on it, and just an ever decreasing trickle of mediocre third party titles and other things that were far enough along in the process that it would be cheaper to finish them than to cancel them. In short, the slow death of a failed system by a company that doesn't want to admit its failure (think the last couple of years of Sega Saturn).

I wouldn't expect any significant changes to the console business though until after the PS3 launches. Depending on where Sony's other cost cutting measures sit by then, if the PS3's launch isn't overwhelming, or if its post launch lull is as dreadful as the PS2's was, you might see them pull the plug altogether and maybe try to sell the computer entertainment division or spin it off as a seperate entity.





Title: RE: Sony's new strategy starting in September
Post by: stevey on June 23, 2005, 05:27:20 AM
The ps3 is going to bomb, once people find out that they selling broken ps3 and not let people fix or return them just like they did with psp lcd or "?" they going to dunp ps3 and buy a ceap everlasting rev .  
Title: RE: Sony's new strategy starting in September
Post by: Stimutacs Addict on June 23, 2005, 05:45:50 AM
maybe in your world stevey, but as long as morons exist, Sony will suceed
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on June 23, 2005, 05:49:39 AM
PFFFTHAHAHAAHAAAA! Yeah, like they returned their broken PS2s and bought Cubes instead. You're delusional, just because Sony makes shoddy hardware doesn't mean people will stop buying their crap and just because the Rev is durable doesn't mean anyone outside of the fanboys is going to buy one.

I wouldn't expect Sony to slash the Playstation division, that'd be like MS slashing the OS division. It's their main source of income.
Title: RE: Sony's new strategy starting in September
Post by: couchmonkey on June 23, 2005, 07:45:31 AM
I don't think Sony should give up on PSP whatsoever.  I believe if the company sticks with it and pumps out some exclusive titles, it will be a success.  I think a lot of us are also getting an overly-rosey picture of DS vs. PSP because the Japanese sales are in favour of DS right now.  Anybody know how PSP is doing in North America?  No, because NPD hasn't published any numbers since April.

I think KDR is right about the games division, it's the most layoff-proof.  There might be a some very small sacrifices, but it won't change much overall.
Title: RE: Sony's new strategy starting in September
Post by: vudu on June 23, 2005, 09:14:08 AM
Quote

just because Sony makes shoddy hardware doesn't mean people will stop buying their crap
If Sony keeps selling its hardware at a loss, the more PS2/PSP/PS3 units you purchase, the more Sony loses.  
Title: RE:Sony's new strategy starting in September
Post by: jasonditz on June 23, 2005, 09:34:04 AM
Quote

Originally posted by: KDR_11k

I wouldn't expect Sony to slash the Playstation division, that'd be like MS slashing the OS division. It's their main source of income.


Actually their movie division is their main source of income. The games division is a profitable division that's seeing declining sales year over year, especially in Japan. Unless something major changes, they'll be lucky to do as well in games next generation as they did in this one. The PSP was supposed to be their big growth segment in the games division, but so far its just been a drag on profitabilitty.

Sony's stock has taken a beating primarily because of declining revenues, and as such it is trying to position itself for growth. In light of that fact, its not inconceivable that upper management could become disillusioned with the game division, seeing it as a saturated market where increasingly tough competition is threatening its already thin margins. So long as its profitable they're not going to just close up shop, but it wouldn't shock me to see them look to sell out of it while the value is still comparatively high.

Title: RE: Sony's new strategy starting in September
Post by: Guitar Smasher on June 23, 2005, 10:07:02 AM
If anything, they might just drop their other divisions and focus on Playstation.  As KDR said, it's their main source of revenue.  Everywhere else they're failing.
Title: RE: Sony's new strategy starting in September
Post by: nickmitch on June 23, 2005, 10:11:15 AM
But let's be real here. Microsoft is far more likely to pull out of the market than Sony is. Sony probably expects this to happen. Even if PSP's and PS2/3's break there will still be people who will just say, "Well I guess I'll have to buy another one." Also there'll be some who can get another one for their birthdays and their holiday celebrations. Then Sony will just say, "Hey profits are down but sales are UP!" as they do now.
Title: RE: Sony's new strategy starting in September
Post by: stevey on June 23, 2005, 11:21:47 AM
"just because Sony makes shoddy hardware doesn't mean people will stop buying their crap and just because the Rev is durable doesn't mean anyone outside of the fanboys is going to buy one."

"shoddy" No defective Yes sony plan to sell ps3 with a broken cell cpu.

Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on June 23, 2005, 11:11:09 PM
Wearing your tinfoil hat again, eh? Sony will NOT sell the PS3 with broken hardware. I don't know what gives you that idea (probably fanboyism that's strong enough you'd steer a plane into Sony's HQ to bring down the "infidels") but if you took a look at how reality works (that's the world that isn't just in your head) you'd see that you cannot sell defective hardware, that'as fraud and Sony would be dead if they did that. Besides, there is no single f#cking reason they would do that.
Or do you mean "broken" as in "the inactive SPE is defective"? Well, might want to take a look at how the computer hardware market works. Perfect chips are rare, most have imperfections that would kill an entire part of the chip. Most manufacturers just disable a number of subsystems on the chip and sell it at a lower price (e.g. NVidia Geforce *600, Ati Radeon *600, Intel Celeron, AMD Duron). The problem is called the "yield rate" and it's lower for a new chip. They can get about twice as many Cells if they use only 7 of the 8 SPEs and can use ones that have one defective SPE. This is absolutely common practice and you probably have quite a few devices with damages in unused areas.
Title: RE:Sony's new strategy starting in September
Post by: BlackNMild2k1 on June 24, 2005, 12:51:22 AM
I'm never 100% sure what stevey is saying(no offense), but I'm gonna take a crack at it this time
I just got back from the bar, many, many beautiful women!!! in other words, I'm DRUNK.....
I think he is talking about the famous Sony 'make it work until the warranty runs out' manufacturing policy that they seem to have, I know quite a few people that have had thier PS1 &/or PS2 die on them.  I suggested that they get it fixed through the warranty and after they checked, the warranty had expired anywhere from 1 to 4 months before .

How else could they have 60+ million systems sold?  it isn't all individual owners or multi system owner, alot of it is replacement buyers.  
Title: RE:Sony's new strategy starting in September
Post by: Dasmos on June 24, 2005, 01:06:05 AM
Well at least you could make sense of that idiocy.......
Title: RE: Sony's new strategy starting in September
Post by: stevey on June 24, 2005, 04:53:49 AM
KDR do you have to point out every bit of idiocy in every one of my post? do you? and your wroge my fanboyism is only strong enough that I steer a semi of gasoline into Sony's HQ to kill the evil infidels and I jump out before it crashs.
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on June 24, 2005, 04:56:49 AM
KDR do you have to point out every bit of idiocy in every one of my post? do you?

Yes because I get my paycheck for that.
Title: RE:Sony's new strategy starting in September
Post by: Toruresu on June 24, 2005, 06:33:31 AM
Come on guys, back on topic...

Do any of you have similar local reports (like I did a month ago)? It would be interesting to track their movements in a larger scale, see how many people and from what divisions get cut off.

Title: RE:Sony's new strategy starting in September
Post by: Djunknown on June 24, 2005, 11:50:46 AM
Quote

KDR do you have to point out every bit of idiocy in every one of my post? do you?


That whole line is my new sig

Seriously, it might be a long slow decline for Sony. They've bumbled with the PSX, the PSP isn't pwning, the recent reshuffling, Kutaragi's talking like he's not from this earth, they're too many signs.

I'll say it again: The next gen is Sony's to lose. They can still ride out with brand recognition, but they'll have to make some smart moves once again before these missteps add up.
Title: RE: Sony's new strategy starting in September
Post by: stevey on June 24, 2005, 12:14:40 PM
"Yes because I get my paycheck for that."

What kind of job is that? I mean who and why would one pay you for that?  
Title: RE: Sony's new strategy starting in September
Post by: nickmitch on June 24, 2005, 08:07:48 PM
If Sony does start to die then it'll really depend on the length of the next gen.
But more importantly if Sony and start producing a profit then MS are the ones that are f***ed.
Title: RE: Sony's new strategy starting in September
Post by: Zach on June 25, 2005, 07:00:02 PM
Sony will start out strong just because they are sony.  I think before too long though, they are going to have to lose their arrogance, or it will destroy them (like hurt Nintendo back during the N64).  If (big if) that happens, then we will start to see more cutbacks in the games division.
Title: RE:Sony's new strategy starting in September
Post by: Toruresu on September 14, 2005, 08:32:49 AM
I'm sorry to bring this back. Has anyone else heard anything new about this 'new strategy'? Anyone else have local reports of Sony employees being fired?
Title: RE:Sony's new strategy starting in September
Post by: Hostile Creation on September 14, 2005, 08:51:54 AM
Quote

KDR do you have to point out every bit of idiocy in every one of my post? do you?

Yes because I get my paycheck for that.


I hope they're paying you a lot, KDR.
Title: RE: Sony's new strategy starting in September
Post by: stevey on September 14, 2005, 09:12:58 AM
" I'm sorry to bring this back. Has anyone else heard anything new about this 'new strategy'? Anyone else have local reports of Sony employees being fired?"

well I heard sony got rid of the wifi router from the ps3 and on the same day evey big suit at sony got more pay, dont know if it was posted before.
Title: RE:Sony's new strategy starting in September
Post by: Toruresu on September 14, 2005, 09:16:45 AM
Quote

well I heard sony got rid of the wifi router from the ps3 and on the same day evey big suit at sony got more pay, dont know if it was posted before.


Link? Cutting features on the PS3 to raise the pay on the big guys is funny.
Title: RE: Sony's new strategy starting in September
Post by: vudu on September 14, 2005, 10:22:23 AM
Don't believe stevey.  He lies.  About everything.

Watch.  He'll lie about lying.  Don't believe him--it's a lie.  I'll bet you a dollar.
Title: RE: Sony's new strategy starting in September
Post by: stevey on September 14, 2005, 04:04:58 PM
I'll take you on that bet (I'll get the link in a few min, god I have alot of f*ckin retarded links) Router functions were dropped from PS3 spec sony executives get promotions on same day.  
Title: RE: Sony's new strategy starting in September
Post by: vudu on September 15, 2005, 08:39:04 AM
There's a difference between a promotion and a raise just for the Hell of it.
Title: RE:Sony's new strategy starting in September
Post by: denjet78 on September 16, 2005, 02:05:55 AM
I heard once that during the PS2s hayday, way back when Sony was taking a HUGE beating and their stock was devalued by about 50% because of how much they were eating per unit sold, they almost cut the games division right then and there. Anyone believing that they're not willing to consider it again if they start loosing tons of cash is dillusional.

Just like MS, you can only loose so much before you have to be accountable to your stockholders, and if you don't do what they say, well... they sell, and you go under.
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on September 17, 2005, 05:36:17 AM
Anyone believing that they're not willing to consider it again if they start loosing tons of cash is dillusional.

We're not doubting that they'd cut them if they were bleeding money, we're doubting that they'll lose tons of money anytime soon.
Title: RE: Sony's new strategy starting in September
Post by: Renny on September 17, 2005, 06:52:52 AM
The PlayStation brand is riding the high that their electronics once did. I'm sure they're capable of messing that up, but who knows when. Worst case scenario for them this generation would be an average performance.
Title: RE:Sony's new strategy starting in September
Post by: Toruresu on September 23, 2005, 08:54:08 AM
Hey guys;

Today I was reading the local newspaper, when BANG, I found this. I did the translation, sorry if there are errors.

-----------------------------------------------------------------------------------------------------------------------------------------------

10,000 laid off in Sony

Tokyo - Sony Corp announced their first loss in more than ten years, and precised that they would eliminate 10,000 positions after loosing leadership in music players and TVs due to competitors like Apple Computers Inc. and Sharp Corp. and the downgrade of their stock.
The second worldwide maker of electronics said that it would cut its labor (people) by 6.6% by March 2008 and close down eleven plants, said Howard Stringer, CEO, in a press conference in Tokyo, where he predicted a loss of $90 million, which changes the sales forecast set last july. (Bloomberg)

-----------------------------------------------------------------------------------------------------------------------------------------------

This is really big, but at the same time, it isn't. If it's by 2008, would this affect their games division? How many of those 10,000 would be from SCE? Can anyone track the original article from Bloomberg?

With rumors of PS3 launching in 2007 if the Xbox 360 doesn't sell well, is it possible they are not just watching the market, but also their pockets and how much of a loss they can take with PS3?
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on September 23, 2005, 09:33:55 AM
Why would they lay off people in one of their most profitable divisions? Except that idiot Kutaragi, I mean?
Title: RE:Sony's new strategy starting in September
Post by: Toruresu on September 23, 2005, 09:51:06 AM
Because of a $90 million loss? I think that they will cut from everywhere.
Title: RE: Sony's new strategy starting in September
Post by: BigJim on September 23, 2005, 10:32:32 AM
I read that many of the non-profitable divisions are being sold off, closed, or reduced. The gaming group is staying intact since it's profitable and has also become a staple of sorts for Sony. They could still see job cuts, but nothing that would throw off PS3. They have a huge stake in the success of Blu-ray and the Cell (oh yeah, and games).  They're not going to screw that one up.
Title: RE:Sony's new strategy starting in September
Post by: Toruresu on September 23, 2005, 10:37:54 AM
That's what I figured BigJim, but still, how much of a loss can Sony receive with just PS3 hardware? That loss will definately affect them, either in taking the hit themselves, or having PS3 at $500+
Title: RE: Sony's new strategy starting in September
Post by: BigJim on September 23, 2005, 12:59:30 PM
No doubt. If I were creatively juggling their money, I would consider not only games but also Blu-Ray and memory stick revenues as subsidizing the cost. Makes the picture look a little better. Heh.  But unless something bad happens to PS3, by 2008 it'll probably be fine.
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on September 23, 2005, 09:25:06 PM
Most of the cost for the PS3 is R&D and it's spent already. Pulling out now would mean having thrown billions at research for nothing.
Title: RE:Sony's new strategy starting in September
Post by: Nephilim on September 23, 2005, 11:00:24 PM
well Im sure in the last year, they have lost great profit because of there triniton technology becoming obsolete (many companys used there technolgy, tons of licencing cash and there own sales), and iv noticed they have fallen well behind in the LCD and Plasma market which is booming
Title: RE: Sony's new strategy starting in September
Post by: stevey on September 24, 2005, 10:32:31 AM
"That's what I figured BigJim, but still, how much of a loss can Sony receive with just PS3 hardware? That loss will definately affect them, either in taking the hit themselves, or having PS3 at $500+"

even at 500+ sony still might take losess because the ps3 Blu Ray drive will cost Sony $100+ to make plus the cell chip and all the other useless sh!t sony putting in the ps3 will make sony take huge loses or outright die (like they should) over the ps3.
Title: RE:Sony's new strategy starting in September
Post by: boggy b on September 24, 2005, 12:14:45 PM
The $100 was an unconfirmed analyst prediction. In other words, they might simply have selected that number by throwing darts at a board for all we know. As for Cell being 'useless s***', what do you recommend they put in instead? It's got great potential for physics simulations in games, and it'll be great at throwing around an assload of vertices. What else in the PS3 is 'useless'?
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on September 24, 2005, 09:44:46 PM
boggy: Don't bite, Stevey just insults random things in order to get someone to defend these things and maybe break loose a flamewar on the subject.
Title: RE:Sony's new strategy starting in September
Post by: Artimus on September 24, 2005, 10:53:54 PM
Quote

Originally posted by: boggy b
The $100 was an unconfirmed analyst prediction. In other words, they might simply have selected that number by throwing darts at a board for all we know. As for Cell being 'useless s***', what do you recommend they put in instead? It's got great potential for physics simulations in games, and it'll be great at throwing around an assload of vertices. What else in the PS3 is 'useless'?


The controller, the architecture, the case design, the developers, the company, the coporation, but most of all:

KRAZY KEN KUTARAGI!  
Title: RE: Sony's new strategy starting in September
Post by: stevey on September 25, 2005, 06:43:29 AM
"As for Cell being 'useless s***', what do you recommend they put in instead? It's got great potential for physics simulations in games, "

what do you need more physics power for? we got "bouncing melon" what more do you need?

and for the last time KDR I don't try to start flamewar! if I was I'll say stuff like ninteno tiku tiku tiku! . I just a big fanboy of nintendo and hate all thing that not nintendo or sega or google
Title: RE: Sony's new strategy starting in September
Post by: KDR_11k on September 25, 2005, 07:29:49 AM
Come on, flaming isn't flame baiting. You know fully well that in order to have a flamewar you need two opposing groups that will sustain it and that "Nintendo is only for children" lacks the group that agrees so it wouldn't be a flamewar, it'd be you against the world. In conclusion: If you were flamebaiting you wouldn't say "Nintendo si teh Kiddeh!", you'd say "The Cell is a completely worthless piece of s###" because there's a higher chance there'll be a fanboy on this board that agrees with you on that.

By the way, stop pretending you have no clue about BBcode, the open font color tags you added to some of your posts to make posts quoting them look bad clearly prove the opposite.
Title: RE:Sony's new strategy starting in September
Post by: nickmitch on September 25, 2005, 07:47:06 AM
Now who's biting the flame bait?
Title: RE: Sony's new strategy starting in September
Post by: stevey on September 26, 2005, 01:09:14 PM
"Come on, flaming isn't flame baiting. You know fully well that in order to have a flamewar you need two opposing groups that will sustain it and that "Nintendo is only for children" lacks the group that agrees so it wouldn't be a flamewar, it'd be you against the world. In conclusion: If you were flamebaiting you wouldn't say "Nintendo si teh Kiddeh!", you'd say "The Cell is a completely worthless piece of s###" because there's a higher chance there'll be a fanboy on this board that agrees with you on that.

By the way, stop pretending you have no clue about BBcode, the open font color tags you added to some of your posts to make posts quoting them look bad clearly prove the opposite. "

I just think the cell be useless and wont add to any games to make them funner and if you dont fine you have a right to think like that there no need to say I'm "baiting" so stop and what "BBcode" if you mean that dont put [/] in that because I forget or just to lazy to put it in sometimes.