In the newest Nintendo DS commercial, Steve-O nearly gets mauled by a lion while Chris Pontius frags away on Metroid Prime: Hunters while riding atop an elephant. Oh, Chris also says "ass". Welcome to the Nintendo DS hype train.
The commercial was directed by Jeff Tremaine and stars both Wildboyz as they compete wirelessly in the African wild. The highlight is when a female lion hanging out underneath Steve-O's tree decides to climb up and say hello. The event was completely unscripted, but since Steve-O didn't get hurt, the scene was left in. The ad begins airing on MTV today.
Hit the link above to download both the commercial and a "making of" video from Nintendo's official website.
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Originally posted by: Ian Sane
Since this relates to DS advertising I'll mention it here. On WWE.com anytime the letters 'D' and 'S' appear in a word together they're printed in big letters. Apparently it's a Nintendo promotion. You can see it here.
It's a neat idea though it's so subtle I don't know how it could be that effective.