I don't understand how someone could conclude a that a large company with thousands of employees is cumulatively lazy. Could you be more specific? I could understand "unoriginal," sure. I kinda think it's more likely that they are making highly calculated and active marketing decisions that you don't agree with.
Agreed. Not understanding what is meant by "lazy" when you can be sure Nintendo is trying to squeeze all of their available resources to create profitable revenue drivers. They are very busy people over there and, hopefully, feeling a sense of desperation to prove their products because this transitional period is the most dangerous time to lose market and mind share.
Their marketing direction however, especially regarding my own U.S. home market, is not something I am pleased with.
I definitely think they can improve on the way they communicate with their customer base, their scope in promoting titles and most recently I am questioning their market awareness (looking at their colour choices for 3DS XL launch). They were out-marketed by a grass-roots fan-driven loose organization for pitys sake, and while we are on the topic of Rainfall, NOA's localization efforts could use a revamp. I refuse to believe Atlus and XSeed can find a profitable business model and Nintendo cannot...not to mention their stone-faced acceptance of the PR hit they took at the time.
In a broad sense, I also think that the main leadership is struggling to identify and establish the core of what their products offer going forward. Wii U, as potentially cool as it may be, is looking like a train wreck in terms of marketing what it is and who it is for. Value is shifting in this industry, who captures it and how, and I fear Nintendo is unsure how to respond and move forward.