Penny Arcade Report has a good take on this
Many years ago when I became a little more business minded and inquisitive I started to realise that these gaming websites I go to had to survive on ads. Not just any ads but ads for the very games they were reviewing. If they trashed a game then it could also mean a loss of revenue for the website.
At the time I was a frequent visitor of GameSpot, their review scores were very much in tune with what I felt a game deserved and the wording of their reviews reflected what I had felt about games I had already played. If Gamespot gave a score above a 9.0 then it was a game I would definitely buy. Somewhere along the line I felt the scores were getting padded and especially so when the game was being advertised on the front page. I grew very suspicious of their review process and felt they had been compromised.
This is when I went to Eurogamer. Being British myself had nothing to do with it, I read some of their stuff and felt it was more in tune with me. The opinions were honest and sometimes brutally honest, they gave praise and snide remarks in equal measure. Often they would have very interesting articles that made you think about gaming in a different light. What they were advertising on front page didn't stop them from giving a bad score where it was warranted.
I've been a long time reader of Eurogamer but I've never bothered remembering any of the journalists names. I didn't think it was necessary as long as I felt the website's integrity had not been compromised. Reporting on people that have compromised their journalistic integrity is something they should do. If they don't do it then who will?