The customer to console ratio is one-to-one while the customer to games ratio is one-to-many.
Actually I'm sure that their Customer to console ratio is closer to 4 to 1 where their customer to handheld ratio is 1 to 1. I see nothing wrong with Nintendo trying to encourage multiple Wii purchases per family. We all have more than one tv and the Parents might want to do their gaming at the same time as the kids. Nothing wrong with having 2 Wii's taking the customer to console ratio down to 2 to 1 in that household.
Since Nintendo makes a profit on ever piece of hardware, letting that income stream dry up because you've already put
one console in every gaming house would be bad business. If Nintendo can change it up enough to make me buy a second Wii even though I don't technically need one, then more power to them. Make it happen. there is no reason they should ever just leave money on the table(W
hereTF is my BLACK WII!!)if their business model is to make money.
I'm not saying all money is good money, but if they can make a profit giving the customer what they are asking for, then why not. If they can refine their system in a way that makes me feel like i want to pick up the new revision, then why not. It's not like they have one division that is either working on games or working on hardware but not both at the same time, they can and have been doing both, so why wouldn't they try to continue their hardware sales dominance through continued revisions if thats whats gonna keep it selling at a very profitable rate?
They already know that for every Wii bought, 3-4 games are bought to go along with it(on avg.), so it only makes sense to keep pushing that hardware into every home they can, and if you've already reached every home, then sell them a second and third one if possible.