Not to mention that a lot of people never pay for them. For example, I love CityVille and play it every day, but I will never buy anything in it. There is a certain stigma attached to free to play games, that they are not worth as much as paid games.
Anyways, I am glad Nintendo will be allowing third parties to do stuff that they themselves don't have any intention of doing.
Flipster, executives never have to take a pay cut voluntarily. It's a big thing that Iwata cut his own salary by 50%. How many executives at other companies not only don't take a pay cut when they cause their companies to fall into financial ruin, but then they get rewarded by being given millions of dollars when they resign or get fired?