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Shame nothing in the Apple store costs less than $300.
There's plenty of apparel that costs less than $100. There's software packages for less than $100 (games, iWorks, iLife), iPod shuffles are less than $100, and hey that's 100 songs from the iTunes music store.
That's a good selection of items for free if you ask me . . .
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This is just as bad (good) as when Nintendo was punished by being forced to give customers $5 coupons.
Because Apple was forced by law to give $100 credit to the early adaptors right?
Also . . . simple math here 100 dollars > 5 dollars =P