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Gaming Forums => Nintendo Gaming => Topic started by: Matt on January 31, 2003, 07:02:45 PM

Title: GameCube's Appeal to the Teen Audience
Post by: Matt on January 31, 2003, 07:02:45 PM
I think that Nintendo has a problem appealing to the average teen audience.

For example, much of thier advertising does not occour on TV-slots and programs aimed at teens.  Also, thier M-rated titles don't get enough publicity and advertisement, and as a result, a loot of teens think the GameCube is a kiddy console, espically compared to Microsoft's Xbox.

In fact, I know a lot of people who look down on the GameCube.  These people were NES, SNES, Game Boy, and even N64 owners.  But this generation, they've gone the way of Microsoft, fully supporting thier Xbox, but dissing the GCN.

Its odd, because it seems like Microsoft is making its Xbox look better by simply getting more informaton and advertising out to the public.
Title: GameCube's Appeal to the Teen Audience
Post by: RickPowers on January 31, 2003, 07:32:00 PM
Actually, I'd say that Nintendo's appeal problem is largely a function of the typical teen (or anyone, for that matter) wanting to fit in.  GameCube is NOT "kiddy", but that doesn't stop people from branding it like that.  It's small, or purple, so it must be for little kids, right?  Well, only if you THINK so.  There is nothing inherently kiddy about the machine.  Sure, some of Nintendo's games are cartoony or bright, but does that make THEM kiddy?  These same people have no problem watching animated TV shows and movies, but in a game?!  Oh, that's so kiddy!  Please.

Fact is, people just want to fit in, and they'll spurn anything that isn't mainstream or seen as "cool" by their friends.  It's pretty pathetic, but it's a major part of marketing strategy for not just the game industry, but just about every major brand as well.  Clothing, drinks, food ... be the coolest, and you'll get the most sales.

That's really all there is to it.  When people learn not to be swayed by peer pressure and marketing, they'll be much happier consumers.  All that matters in game consoles is how fun the games are (and how many there are).  Unfortunately, the games industry suffers a Catch-22 situation where if the Developers or Publishers fall for that same "kiddy" argument against a console, they won't release games for it.  Less games, means less sales, and the cycle continues.

If anything, THAT is the reason Nintendo needs to work on it's image.  Not because of the public stigma, but the one in the developer/publisher communities.
Title: GameCube's Appeal to the Teen Audience
Post by: RABicle on January 31, 2003, 09:15:36 PM
You know the other day i was standing around in the local Harvey norman and a 9 year old was trying to tell me (I'm 15) that Gamecube was kiddy and Xbox more 'mature' it was just so funny listening to that come out of such a high pitched voice and a short body. I just stood really close to him and peered down on him. Then he shut up and I walked away.

But really It's Nintendo's fault that the public has this misconception of the system. All the other console have just as many colourful games as the Gamecube.
Title: GameCube's Appeal to the Teen Audience
Post by: Grey Ninja on February 01, 2003, 12:38:25 AM
I don't think it's Nintendo's fault.  They didn't do this to themselves, and it's not like they have been forgetting about the older gamers.  I am perfectly content with the amount of games on GameCube, and the quality.  I can't afford to keep up as it is.

I don't know what they have to do differently, and I don't know what they should do to fight this, but it just isn't fair.
Title: GameCube's Appeal to the Teen Audience
Post by: dogcow on February 01, 2003, 12:01:33 PM
In some ways it is Nintendo's fault. They got one Killer mature game this Christmas, what did they do ?? they create some wacky commercial for it, I didn't know how bad it was untill I saw the Metroid Ad for Japan. And look, Metroid Prime doesn't even have their own website yet, what is wrong with that picture, the Japanese Metroid website is already up and running before the game is released. Fusion gets it's own website while Metroid Prime doesn't, even Starfox Adventure gets it's own website? is Prime not big enough for a dedicated website ??

Rick if you have any connection within NOA, please kindly inform them that "they suck".  
Title: GameCube's Appeal to the Teen Audience
Post by: alexzman on February 01, 2003, 12:20:18 PM
It is largely Nintendo's fault. Mostly in the marketing area. They'll market a game that can be taken as "kiddy" non-stop to spots where teens will obviously be watching. But then for games like Metroid Prime, they'll advertise very sparcely during prime time. Rival companies, most notabley Sony, advertise old games months after there release to keep the game (and the mature content) in the public's eyes. I recall only seeing the Eternal Darkness commericial once or twice around 1am during crude, low brow (and thus (according to Nintendo) the perfect spot to advertise a mature game) programming like Howard Stern. Nintendo is a real sticler about not advertising mature games to younger children. But the fact of the matter is, they will buy the game anyway. So you might as well advertise durting shows that teens will be watching. I've seen Vice City commercials more than a handful of times during shows like The Simpsons and what have you. Also, dogcow has a point, even if voiced odd, that Nintendo is really bad about websites. Getting them up weeks, sometimes months after a games release, after it has slipped from a gamer's radar. Full sites should be up and swinging at least a month a head of time, because that is going to be the time when there is the most attention. The latest NP seems to be hinting that Zelda.com will be up BEFORE The Wind Waker is released, and most likely around the time when pre-orders begin. I certyainly hope this holds true, as Zelda could really help them out.
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 01, 2003, 01:00:32 PM
I think Nintendo needs to bump up the advertising.  They need to advertise MORE than Microsoft and Sony in order to gain an appeal and popularity
Title: GameCube's Appeal to the Teen Audience
Post by: manunited4eva22 on February 01, 2003, 01:05:58 PM
But more is not always better than well placed advertising Matt. Remember the Xbox sponsored random-town-lifeguards? Did that do anything, but waste money? I doubt it. Nintendo needs spots on the big channels, and well frankly hype.
Title: GameCube's Appeal to the Teen Audience
Post by: Kuchakor on February 01, 2003, 01:20:15 PM
I'm 14 years old and people at my school love the GCN, in fact, I know more people with a GCN than PS2, and only 1 person with an xbox (but he has all three). But I know this is not the same everywhere, even at my church people talk about games coming out on all the 3 "important systems", XBOX, PS2, and PC, and don't even recognize the GCN.  People are too narrowminded about what is cool to play and being mature. Even my own brother, FAMILY, wont give Zelda a chance cause of its "Sucky kiddy 2D graphics that belong on Sesame Street", FAMILY!! Personally, I love Zelda, and.... well.... Sesame Street is on.... later  
Title: GameCube's Appeal to the Teen Audience
Post by: MikeHrusecky on February 01, 2003, 02:03:06 PM
I received a great question for PGC's Mailbag that relates to this topic. This one will appear in the next Bag with our answers... but I figured I would pose it now for everybody else...

This is not directly an issue of sales, and I'd rather this not turn into a sales thread. There is a bigger point trying to be made:


Xbox's Top 10 Games for December:
1. Splinter Cell       633,337
2. Ghost Recon      262,019
3. Halo                   223,553
4. Mortal Kombat   179,147
5. Mech Assault     174,761
6. Bond: Nightfire   171,133
7. MOH: Frontline   146,216
8. Madden 2003     132,011
9. Unreal Champ.   103,556
10. Tony Hawk  4   103,843

total: 1,983,722 sales (average 198,372 each)

Judging by the titles... the Xbox is clearly focused on the older male audience, nose-on.


GameCube's Top 10 for Dec:
1. Metroid Prime      358,876
2. Mario Party 4       237,369
3. Mario Sunshine    177,409
4. Bond: Nightfire    148,438
5. SSBM                   131,281
6. Animal Crossing   130,321
7. Harry Potter         133,019
8. Resident Evil: 0    111,334
9. Star Fox                 98,899
10. Sonic Mega Col.  119,626

total: 1,646,572 sales (164,657 each average)

Looking at these titles, several demographics (audiences) are being represented. Clearly, Nintendo was correct and honest when they said they would make a platform for everybody.

Here's the question: Judging by the total and average sales, is Nintendo offering a platform for everybody hurting them by possibly making a platform that's not quite good enough for anybody? Think broadly about the market, not personal satisfaction.

Part 2: If you believe it's hurting Nintendo, should they change their strategy to focus on a specific market, and if so, which market? Again, think broadly about the market as if you were in charge of a business, not personal gameplay satisfaction as a fan. i.e. Don't say "mature" just because you're 18.



I think it's an interesting point. As far as the top 10 games go, this gives Xbox roughly a 20% sales lead for that month. Then again, there are more Xboxes out there than GameCubes (in the U.S.), so that can effect software sales. However, having fewer console sales ITSELF should account for something as well.

Making a platform for everybody may have resulted in creating a platform that's not good enough for anybody, broadly speaking, thus less than stellar sales overall. If someone is interested in mature titles, the GameCube is not a great choice. There are some great games out, but they are only a fraction of all games available, and not enough to feed that hunger on a regular basis. As great as Metroid Prime is, it's not going to hold someone over for X months until a MP killer comes along. This could hurt Nintendo in grabbing buyers.

Another issue I think is not being considered is Nintendo's overall business strategy. Nintendo makes a platform for themselves first. They have very specific ideals that go into the platform's creation.  3rd parties can join in if they want. If you are banging out grade A titles like a Metroid Prime or a Zelda or a Mario... there is bound to be tough competition for 3rd parties, resulting in fewer sales for them, while Nintendo's own sales remain satisfactory. Note that 6 of the 10 games are 1st and 2nd party games (and 4 of the top 5).

I'm throwing this one to the wolves. Chew on it as you will.  
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 01, 2003, 03:09:38 PM
I agree with what you said. Microsoft targets a certian demographic. (College Student, Tech Savvy) This demographic by and far has a large amount of expendible money. Nintendo by marketing itself to everyone basically apeels to those with families, younger audiences, and die hard fans, and many of these don't have the income to blow on a system and games as much as the students do.

Some may come hearing that it has good games on it. Thinking that it will feed their urge for a certin genre and third party needs, and that it would be cool. I can't tell you how many threads I have went through were these whined about getting a gamecube because it didn't fit their needs as a gamer.  

But not all is "lost" as some put it. Nintendo advertises in places were these "mature" potential customers reside. I just read today in thread on a different forum that Nintendo is running a Zelda ad in the recent Playboy.
Title: GameCube's Appeal to the Teen Audience
Post by: Red on February 01, 2003, 03:22:08 PM
How large can the pre-teen market really be? When I was younger I always negotiated my Christmas and Birthday presents and got mabye two games a year. You couildn't rent games back then either, we had to swap with our friends, on my NES I had Mario/Duckhunt and Ninja Gaiden. Now I'm 22, finished Uni, and have a good job I can buy as many games as I want and I do. If Nintendo was more concerned with their long term position they could have had Metroid and Zelda out in all regions for Christmas. You don't have to finish a game before you begin localisation. But instead I'll be waiting until April and May to play Metroid and Zelda. By that time I'll have paid of all the debt I accumulated moving towns after finishing Uni and I'll have probably given up and brought another system.  
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 01, 2003, 03:30:44 PM
Nintendo accually probally has the best marketing tactic out their. The problem is that it will take a while for it to come the fruition. Remember about that post with the 8/9 year old saying the Xbox is mature. These are the ones who will have to get a Gameboy SP when it comes out because it will be "cool" and "sleek". And the 8/9 year olds of today become the console buyers of tomorrow. The problem comes in when it fans want results now. And that is not going to happen. It will take more than one generation to clean up the "mess" of coolness they go into with the N64.
Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 01, 2003, 03:53:17 PM
Fact is gamers today are not the gamers of the SNES era. Gaming is mainstream now when it was shunned upon back then. In the SNES era, Mature gory titles were few and caused  controversy like MK1 wich got censored in the SNES version. Now a days the gamers dont want great gameplay, they want Sex and Violence in their games. If nintendo is serious in being a major player and not bowing out they have to change their whole idea. They need new marketting and they need to spend more money in advertisements. They need to make more mature games. Eternal Darkness and Metroid were a start, but they need more of this. One of the reasons Eternal Darkness sold so poorly IMHO was because Nintendo treted it like the uggly duckling. I only remember seing 2 comercials of it and they were really bad... They need to target the Mature audience. They also need to get third party software faster. Its pathetic that we dont have Hitman 2 yet.... When it comes out it wont sell as well since its been on the market for a while.  I dont want the makers of Hitman to whine about sales. Finally they need to stop this exodus of third parties. Visual Concepts, EA Sports and now supposidly Infogrames have spoken against the Cube. Gamers read this and they think the Gamecube is leaving the console buisness. They need to plug that hole quickly.
Title: GameCube's Appeal to the Teen Audience
Post by: Odin on February 01, 2003, 03:59:13 PM
Well...... the way other people see Nintendo, is that Nintendo is kiddy. I took my Gamecube to some college apartments the other day, and it was amazing at the response I got about it. Everyone said it sucked...... until I showed them RE, RE0, MP, SFA, Mario Sunshine, ED. Everyone one of them was floored. They never heard of any of them. All they talk about is PS2 this, Xbox that.
Title: GameCube's Appeal to the Teen Audience
Post by: adamhap on February 01, 2003, 04:00:23 PM
Intec's products will include Action Replay bonus discs with codes, game saves, and more.

DATEL AND INTEC INK STRATEGIC PARTNERSHIP  


 


Insures Rapid Expansion of Action Replay Brand and Product Line


 


Clearwater, Florida, February 4, 2003 – Datel Electronics, LTD, the leader developer and publisher of game enhancement products for all gaming formats, and Intec, Inc., a leading manufacturer of video game accessories, announced today that they have formed a strategic sales and marketing partnership.


 


The agreement allows Intec, Inc. to include specialized Action Replay sampler disks that contain select cheat codes, game saves and other unique content in with their broad line of gaming peripherals and value added bundles.  Additionally, Intec will have rights to distribute Datel’s Action Replay product line to a select number of retailers and distributors throughout the United States, Canada and Mexico.  


 


“The decision to publish our own line of game enhancement products affords Datel the opportunity to form strategic partnerships that will most effectively establish brand identity and increase market penetration,” says Ken Tarolla, Datel Design’s Senior Vice President.  “Intec shares our vision and commitment to provide the product breadth and innovation necessary to compliment the power of today’s videogame technology.”  


 


Datel’s product line includes the much anticipated Action Replay for GameCube®, as well as a full line of Action Replay branded game enhancers and peripherals for PlayStation®2, X-box®, PSone® and GameBoy® Advance.  


 


"We are extremely excited about this great opportunity to partner with a company that has been the dominant force in the technology of video game software enhancement as well as unique gaming peripherals,” states Kevin Resnick, Intec’s Sr. Vice President of Sales.  “Our accessories reach tens of thousands of gamers and now we can offer them even more value and enjoyment by including the highly sought after content that Datel and Action Replay offers.”  


 


The agreement goes into effect immediately and Intec plans to be shipping Action Replay products to its customer base in February.


 


Datel Design and Development, Inc., located in Clearwater, FL, is the North American sales, marketing and distribution arm for Datel Electronics, LTD, makers of Action Replay.  Visit www.codejunkies.com for more in depth information about their products and to get the latest Action Replay codes and gaming news.  


 


Headquartered in Miami, Florida, Intec, Inc. is a leading manufacturer of cross-platform video game accessories, offering an impressive assortment of controllers, game screens, sound systems, memory cards, racing wheels, cables and accessories for GameBoy® Advance, GameBoy® Advance SP, GameCube®, PlayStation®, PlayStation 2, and Xbox. Intec has the broadest line of gaming accessories with 59 patents (issued or pending) to enhance and maximize the gaming experience. For more information on Intec’s vast product line, visit www.inteclink.com.

Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 01, 2003, 04:05:21 PM
Nintendo would be very smart to aquire another exclusive franchise like they did with Resident Evil. In my opinion aquiring them helpred alot to change its image. Both the developers behind Medal of Honor and the guys making Legacy of Kain 2 said in interviews that Nintendo aquiring Resident Evil helped them change their mind when it came to the Cube. Konamis support hasnt been great at all, how bout sending cash their way for the Castlevania franchise? Especially since all the recent Castlevanias have been made on the GBA, Konami could make them conect to the GCN

Title: GameCube's Appeal to the Teen Audience
Post by: Toolvana on February 01, 2003, 04:15:05 PM
15 million GBAs last year wasn't enough, so Nintendo wants to go for 20 million next year.

After unvieling the Game Boy Advance SP, Nintendo has made some agressive sales goals for its flagship handheld unit.  Here's a few snippets from the Reuters story:


Nintendo aims to sell two million of its new GameBoy Advance SPs, which feature rechargeable batteries and a brightly lit screen, in the first six weeks after their February 14 launch, Nintendo President Satoru Iwata told a news conference.  


It plan to sell 20 million GameBoy Advance machines globally in the next business year, up from its target of 15 million this year.


For the rest of the story, as well as a look at a possible serious contender to Nintendo's handheld dominance, click here.

Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 01, 2003, 04:16:39 PM
Wario Ware, Inc. of Japan is open for business.

Nintendo of America recently published a list of games for 2003 which included a few surprises—one of the bigger ones being Wario Ware, Inc.: Mega Microgame$ for Game Boy Advance.  Left undisclosed for three weeks, Nintendo has finally posted the beginnings of its Japanese web page for this unexpected Game Boy Player launch title, known as Made in Wario overseas.


Currently the site sports a movie of the intro sequence and little else, and since the footage doesn’t really touch on the gameplay itself, we thought we’d share what little we’ve uncovered about the title.  Wario Ware is a collection of simple, ultra-quick, quirky and VERY Japanese mini-games for the GBA—the sorts of games you might find on, say, a cell phone.  Wario’s zany attitude will no doubt contribute to the package, but it isn’t really a Wario game.  Exactly what mini-games the cart will contain is still a mystery.


Wario Ware comes out in North America right alongside the Game Boy Player on May 26th.  

Title: GameCube's Appeal to the Teen Audience
Post by: nolimit19 on February 01, 2003, 04:33:10 PM
well to add to this thread, my roommate this year who made fun of me last year for my purchase of a gamecube made a very interesting comment today. some guy who was just kidding said gamecube sucks because it cant play dvd's. my room mate(who is 19) then replied, that is the gamecubes only down fall, besides that i think it is the best console.......i was shocked. this is the same kid who said "why did u get a gamecube?" it was one of the most suprising things i had seen in a while. this just goes to prove that the glass ceiling, or what ever nintendo has imposed on itself, can be broken. if they make the games the gamers will respond. its as simple as that. the thing nintendo needs is word of mouth. thats what got my room mate to respect nintendo. they seriously need to just pay 1 big star to endorse the cube. there were those nelly rumors a couple weeks ago. if nintendo could get someone like that, or kobe bryant or some huge icon that many people love, that could be a huge turning point. even some really hot girl. maybe christina agulara. didnt nintendo not spend a quarter of a billion dollars on advertising last year??? just have a star sign a 20 million dollar contract for 10 years or something. its a really good investment and i believe at this point it is the best way to get attention to one of their comercials. and people would become so familiar with these advertisements, that they would just see the guy and think its a nintendo comercial. nintendo can get back some of the market share, they just need an idea.
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 01, 2003, 04:38:13 PM
er...well it's now official.  So is the Players Choice line-up, and a price drop on the Super Mario Sunshine Bundle Pak.  

Nintendo GameCube -- the Player's Choice!

Special Retail Offers:  Free Hit Game With Purchase of a Nintendo GameCube;

Nintendo GameCube Software Favorites See New Lower Price

REDMOND, Wash.--Feb. 6, 2003--Beginning February 9, some of the best video games of the current Nintendo generation will be more affordable than ever.


With the purchase of a Nintendo GameCube(TM) system, at a manufacturer's suggested retail price (MSRP) of $149.95, Nintendo of America Inc. is offering consumers their choice of one of the following hit games for free -- Metroid(R) Prime (2002 Game of the Year*), Star Fox(R) Adventures, Mario Party(R) 4 or Capcom's Resident Evil(R) 0 -- at participating retailers.


In addition, the Super Mario(TM) Sunshine Bundle Pak, which includes a copy of the Super Mario(TM) Sunshine game, Nintendo GameCube system and Memory Card 59, which was previously $189.95, will be priced at $159.95.


Finally, continuing its prestigious "Player's Choice" program, the MSRP for Luigi's Mansion(TM), Pikmin(TM), Super Smash Bros.(R) Melee, and other classic Nintendo GameCube titles, originally priced at $49.95, will drop to $29.95.


"These three offers are about giving players what they want -- great entertainment at a great value," says George Harrison, senior vice president, marketing and corporate communications, Nintendo of America Inc. "For less than $150, players will find a world of quality only available with Nintendo."

Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 01, 2003, 04:51:26 PM
Quote

Originally posted by: Matt
But seriously, Nintendo must do more to break the kiddy image to the casual gamer.


Of course, weve established that already The question is What will nintendo do to break the kiddy image and when will they do it.

Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 01, 2003, 04:56:45 PM
They need to get developers of mature titles to keep working with the GameCube.

They also should try spending more money, buy exclusives and franchises and such like Microsoft has.

And, advertising.  They need to advertise more.  Today, I've seen no GCN commercials on TV, but three for the Xbox... Nintendo needs to OUTPERFORM Microsoft with advertising.
Title: GameCube's Appeal to the Teen Audience
Post by: dogcow on February 01, 2003, 04:58:30 PM
I have confidence is Nintendo trying to get away from the Kiddy image, and Gameboy Advance SP shows that. although they are on top of the game already, they really don't need to do it, but still they created a cooler looking device to appeal to the older audience.

The problem is not in NCL, the problem is with NOA ..
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 01, 2003, 04:59:38 PM
No, the problem is with BOTH of them.
Title: GameCube's Appeal to the Teen Audience
Post by: dogcow on February 01, 2003, 05:03:03 PM
Vivendi to release Bruce Lee: Return of the Legend on Game Boy Advance this March.

VIVENDI GIVES GAME BOY® ADVANCE DEBUT TO MARTIAL ARTS LEGEND, BRUCE LEE

"Bruce Lee: Return of the Legend" hits GBA in March 2003

Vivendi Universal Games has confirmed a March release for its highly anticipated "Bruce Lee: Return of the Legend" title for Nintendo's Game Boy® Advance handheld.


Developed by Vicarious Visions, "Bruce Lee: Return of the Legend" marks the first time Bruce Lee fans have been able to play as a character based on the world-renowned martial arts legend on a handheld system. Combining elements of stealth and platform elements alongside classic Bruce Lee fighting action and trademark moves, the game delivers both a dramatic movie-like story line and fast-paced action.


Vicarious Visions, critically acclaimed for their work on the GameBoy Advance conversions of Tony Hawk's Pro Skater and Crash Bandicoot® has developed a fast-paced 2D action-adventure boasting compelling mission-based levels. Controlling Bruce Lee, who in turn plays the of a skilled martial artist called Hai Feng, players must guide the young student through wave after wave of adversaries as he attempts to find the assassin responsible for killing his master.  


As the game progresses, players must perfect a variety of martial arts moves - including the jaw-dropping fists of fury - and become an expert in the use of knockout darts, the bo staff and nunchakus. Hai Feng's quest sends players across the globe to international locations of mystery and intrigue and is set to become a landmark fighting title for the handheld format.


"'Bruce Lee: Return of the Legend' continues the Universal Interactive tradition of strong character based franchises and quality handheld game experiences," said Nicholas Longano, general manager of Universal Interactive. "Universal Interactive's goal is to create an authentic and compelling Bruce Lee game that extends the Bruce Lee legacy."

Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 01, 2003, 05:05:43 PM
Empire Interactive nabs the rights for a multiplatform Bad Boys II game.

Empire Interactive signs game rights for Bad Boys II

Empire Interactive plc, a leading AIM listed computer games developer and publisher, announces that it has signed the global publishing rights to Sony Pictures' summer blockbuster film, Bad BoysTMII, through a license from Sony Pictures Consumer Products.


Will Smith and Martin Lawrence are back on the streets of Miami in Bad BoysTMII, reuniting them with producer Jerry Brukheimer and director Michael Bay for a Summer 2003 release.


The film has already received major promotion in the US through TV advertising. The multi-million dollar marketing support has already kicked off with an action packed teaser spot during this year's Superbowl® - which is one of the most important advertising events in the US.


Empire Interactive has signed the rights to the Bad Boys and Bad Boys II franchise to produce multiple titles across all leading console and PC platforms including successor console platforms. The first game title for PlayStation® 2, Microsoft® XboxTM, Nintendo® GameCubeTM and PC is being developed to coincide with this Christmas' DVD launch.  


Ian Higgins, CEO of Empire Interactive said about the signing: "It is very exciting for the Group to have signed such a significant property. The movie is one of the biggest to come out of Hollywood this year and crosses over perfectly with our core gamer demographic. Empire is looking forward to making this a hit franchise for a number of years to come."


"Bad BoysTMII has a high octane story-line which really hits its target demographic of young men on all cylinders," stated Mark Caplan, Executive Director Licensing, Sony Pictures Consumer Products. "Early indications are that Empire is well on its way to developing a video game that hits the same core demographic and has as much attitude and intensity as the film."

Title: GameCube's Appeal to the Teen Audience
Post by: nolimit19 on February 01, 2003, 05:29:12 PM
prime was made by an american company. and noa actually has gotten about 10 times the amount of 3rd party developers to make games for the cube in comparison to NCL. check the release list for japan compared to america. i believe that both play different roles and if its anyones fault it lies with NCL. arent they the ones that have the most power?
Title: GameCube's Appeal to the Teen Audience
Post by: Kai on February 01, 2003, 05:33:21 PM
Advertising is the key here. Word of mouth is great, but advertising their adult games will get the message out fast.

Nintendo have a image problem in Australia. Adults are buying the console, kids are buying the console, but teens, I don't know if they are making as many sales in that age group as they could be.

It's funny I think of Nintendo being really cool. Their system is smart and robust and well-designed. Their games are innovative and fun.  
Title: GameCube's Appeal to the Teen Audience
Post by: dogcow on February 01, 2003, 05:45:41 PM
The four-player portable racer is coming to America.

SEGA TO RELEASE SEGA RALLY FOR GAME BOY ADVANCE


SAN FRANCISCO - (February 7, 2003) - SEGA(R) of America, Inc. today announced plans to release "SEGA RALLY(TM)" for the Game Boy(R) Advance in March 2003.


"SEGA RALLY" features six all-new courses loaded with heart-stopping Rally race excitement challenging gamers to race around the globe in an all-out blitz for the Championship Cup.  Whether it's negotiating snow-covered mountains or tearing through the serpentine country backroads, "SEGA RALLY" delivers the same authentic Rally race experience on the Game Boy Advance that it pioneered in the arcades.


Before starting a quest for the cup, players will choose from 8 fully-licensed cars from the top manufacturers in Rally racing, including Subaru, Ford, Toyota, Lancia, Peugeot, and Mitsubishi.  As the competition heats up, gamers score points to purchase multiple mini-games, new courses, unlock cars, and open a SEGA Rally History and Art Gallery.


"SEGA RALLY" also features an all-new 4 Player mode, which lets gamers go head-to-head-to-head-to-head in a cut throat race to the finish.  


"Fasten your seatbelts and take your Dramamine because 'SEGA RALLY' is one helluva ride through some thrilling rocky roads - from rain soaked jungles to labyrinthine mountain trails," said Mike Fischer, vice president, SEGA of America, Inc.  "Now gamers can race around the world at top speeds, even while stuck in the subway on the way to work with 'SEGA RALLY.'"

Title: GameCube's Appeal to the Teen Audience
Post by: ThePerm on February 01, 2003, 07:03:42 PM
Teenagers ar e afickle bunch, quite strange. They know not what constitutes adulthood. They bleeive they are adults when they ar einfact not. I remember when I was talkign about Ninja Turtles and how cool i remember them. Well a freind who was a softmore(i was a senior at the time)...he jsut couldnt understand Ninja Turtles. Her thought of them as a childs thing. He also couldnt associate the fact that i was nastalgicizing them and they werent even out still(well they are makign a comeback but thats besides the point)  what he didnt understand was that since the generation that grew up with Ninja Turtles is now an adult generation and that Ninja Turtles are actually something adults would could relate to.
Title: GameCube's Appeal to the Teen Audience
Post by: deminisma on February 01, 2003, 07:32:59 PM
I think for a start, Nintendo needs to sack their advertising firm. The majority of U.S. ads i've seen, suck. Remember the Sega Scream? Of course, you do. The ad was hip, and hooked a lot of 18-30 year olds on Genesis. It was cool. Watch Mallrats, Swingers, Gen-X comedys, the people in them don't play Nintendo, they play SEGA.

I also think the need to start spending some REAL money. $6 billion in cash. $6 billion. Spend at least some, guys, remember, it takes money to make money. It's all about the culture of arrogance that seems to exist at Nintendo. It's like someone forgot to tell they weren't dominating the market with 95% like in the NES days. Sega learned the hard way about a culture of arrogance and it cost them badly. Not putting DVD in Gamecube was a f**k up. I don't want to hear about how it is "just a games system". Everyone I know who owns a PS2 has games for it as well as using it as a DVD player. Sega KNEW they were making a huge mistake not putting DVD capability in Dreamcast, they wanted to, it just would have cost them too much. Whereas Nintendo had the money but didn't. I predict in 5 years time we'll look back on that as the Gamecube's downfall. This was a confused muddled rant but I think I have some pretty valid points. Reading Sega's history made me realise that Nintendo is making those mistakes now.  If you've got a lot of time to burn: http://www.atani-software.net/segabase/
Title: GameCube's Appeal to the Teen Audience
Post by: Meta-Knight on February 01, 2003, 07:40:29 PM
The Resident Evil exclusive to the cube was a step in the right direction, but they need to do much more to change the image of Gamecube.  They also need third-parties to get interested to the cube.  I have nothing against ports, but a PS2 owner, for instance, would never buy a cube if he doesn't like Nintendo games and all other games are available for PS2.  Nintendo has deals with Capcom, Square, etc.  but they don't seem to care much about the US market and that is a problem.  Also, NOA really needs to be more aggressive marketing-wise.  The Eternal Darkness commercial sucked, and there was no other promotion for it.  The Metroid Prime ad was so-so, and once again, not enough promo for the game.
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 01, 2003, 08:03:47 PM
Yeah, Nintendo needs to start blitzing us with marketing.  I'd like for them to send people more mail, put out more ads online and on TV.
Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 01, 2003, 08:07:37 PM
Why havent they started marketing Zelda? The Zelda Pre order program officially starts very soon.  They could start  by advertising that. Alot of people remember Zelda OOT and would love to hear about the offer.
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 01, 2003, 08:47:35 PM
Nintendo should be starting major marketing for Zelda. They need to hype this game up.
Title: GameCube's Appeal to the Teen Audience
Post by: DarkDraco2K2 on February 01, 2003, 10:46:44 PM
Yes, Nintendo needs to advertise the hell out of games that will appeal to teens and adults. The majority of the mainstream gamers today buy stuff based on what "looks cool". They could still make a new, better Metroid commercial and show it way more often (I never even saw the original one on TV), and maybe feature some actual gameplay footage in it, and people would possibly pick it up. So many people overlook the GameCube because they think it's for preteens and younger, and even ignore the fact that a game on that system won Game of the Year in at least 3 different places. It's basically all in the advertising now, and the big N needs to realize that as soon as possible, and start making great commercials and good advertisements for Zelda right now.
Title: GameCube's Appeal to the Teen Audience
Post by: Hemmorrhoid on February 02, 2003, 02:35:35 AM
Nintendo is going about it the right way, but not yet enough.

With a wealth of mature blockbusters coming to GCN in the future, or titles that have appeal to everyone they are slowly going to win gamers over.

I dont think people want to miss out on Virtua Fighter RPG, PN03, Killer 7 and many more.

Nintendo has to win the gamers back just like they lost them in the N64 days.
Its not impossible.
Title: GameCube's Appeal to the Teen Audience
Post by: Clonester on February 02, 2003, 09:03:07 AM
It is funny that not including a DVD player in the Gamecube has and is a "fault", because not everyone has a DVD player or hadn't before buying a console. But what about in a few years when everyone does? It won't really matter. That would have been like putting a VCR in the N64 and Playstation. It wouldn't have mattered because pretty much everyone that wanted one had it already (some for many years). So it really isn't that big of a mistake, but it has hurt them in this current generation of consoles. I wonder if, when the next form of movie media becomes popular, if people will look back and call themselves stupid for not buying a game console because it didn't have the outdated DVD player with it? I could see that happening.  
Title: GameCube's Appeal to the Teen Audience
Post by: Justin Nation on February 02, 2003, 09:18:12 AM
One of the most entertaining aspects of people complaining about the lack of a DVD player in the GameCube is the fact that if you took the difference in price between the GameCube and another system, once you add the stuff you'd need to be able to play DVDs, you're pretty much at the price of a low-end stand-alone player. How about another pet peeve... people making so much of a lack of progressive scan support in some games. Don't people who mention that realize the incredibly limited portion of the market that cares about such things. Yeah, I have an HDTV and the goods but the vast majority of folks can't use it, so why make it a big deal?
Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 02, 2003, 09:24:35 AM
Anime is very popular right now. Check out the ratings for anime shows like Cartoon Networks Toonami and Adult Swim. Nintendo needs to market Zelda as a playable Anime. Maybe make a commercial thats fully animated? Get some good anime artists from Japan to make the comercials?
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 02, 2003, 09:35:22 AM
A lot of people I know who got an Xbox got it because the wanted to have that DVD player, or an extra one for thier room.

Nintendo did make a mistake with not including DVD playback in the GameCube, but that is something that could of been rectified by pushing the GameCube.
Title: GameCube's Appeal to the Teen Audience
Post by: alexzman on February 02, 2003, 01:42:20 PM
Yeah I agree that the absence of a DVD player has hurt the GameCube quite bad. More than a few times I've seen an un-informed parent purchase a PS2/Xbox over GameCube because they see the extra $50 for a DVD player more than worth it. I certainly hope they choose to include DVD playback in their next console. As well as backwards compatibility, it certainly helped move the millions of PSX owners into the PS@ muche easier.
Title: GameCube's Appeal to the Teen Audience
Post by: Nintendo on February 02, 2003, 01:49:11 PM
GameCube will not be targeted at kids, it will not be targeted at teens, and it will not be targeting adults. GameCube will appeal to anyone who enjoys being entertained by interactive gaming. And that is the code we believe strongly: that gaming is an attitude, not an age.
-David Gosen, Managing Director of Nintendo of Europe
Title: GameCube's Appeal to the Teen Audience
Post by: alexzman on February 02, 2003, 01:53:07 PM
But that hasn't been held to true.

I've heard that same thing said by a top guy at XBox. Saying "we want your grandma to be able to play", and they obviously haven't had much luck with that. The fact is talk is cheap, it seems only the PS2 has been able to even partly deliver to a large main stream audience.  
Title: GameCube's Appeal to the Teen Audience
Post by: thecubedcanuck on February 02, 2003, 01:56:34 PM
The big problem is not the lack of mature games, there are a some good ones and more coming. The problem is other than nintendo loyalists, nobody knows about them.

Nintendo needs a violent game, as sad as that it, that will get it noticed. They also need to market the living poop out of it with very strong commercials. Commercials that will leave people going "wow, cool, I need to have that game". I have never see a nintendo commercial that did this to me.
Title: GameCube's Appeal to the Teen Audience
Post by: ShanD on February 02, 2003, 01:59:32 PM
Quote

Originally posted by: alexzman
But that hasn't been held to true.

I've heard that same thing said by a top guy at XBox. Saying "we want your grandma to be able to play", and they obviously haven't had much luck with that. The fact is talk is cheap, it seems only the PS2 has been able to even partly deliver to a large main stream audience.


Yeah, I was flipping through channels, and there was some xbox dude selling xboxes on QVC, and he kept talking about how Amped, the pack-in game has "the most realistic graphics" and how many "bits" the Xbox has, and how this is "the" holiday gift. The persons ignorance bothered me. Bits don't matter. There are much better graphics than Amped on ANY console. And "the" holiday gift is what "the" kid wants. The guy even gave that QVC girl the controller, and they didn't show the screen at all while she was holding the controller.

--DISCLAIMER-- I have nothing vs the Xbox, its just that the guys ignorance/arrogence annoyed me to no end.
Title: GameCube's Appeal to the Teen Audience
Post by: Ace on February 02, 2003, 02:16:35 PM
Quote

Originally posted by: thecubedcanuck
The big problem is not the lack of mature games, there are a some good ones and more coming. The problem is other than nintendo loyalists, nobody knows about them.

Nintendo needs a violent game, as sad as that it, that will get it noticed. They also need to market the living poop out of it with very strong commercials. Commercials that will leave people going "wow, cool, I need to have that game". I have never see a nintendo commercial that did this to me.


I agree that nintendo needs a violent game.  How about getting the driver games exclusive and getting a kick @ss advertising campaign going for it?
Title: GameCube's Appeal to the Teen Audience
Post by: thecubedcanuck on February 02, 2003, 02:45:17 PM
Quote

How about getting the driver games exclusive and getting a kick @ss advertising campaign


I am not overly familiar with the driver series. I was thinking more along the lines of something new. Something GTA meets Bond meets TS2 meets Mafia.

I really dont know, but it has to ultra violent, ultra cool, and pushed as the greatest thing since sliced bread. Even then it will need a great follow up and then another to prove that the Cube means business.

Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 02, 2003, 04:03:26 PM
1.I still think they should aquire another Franchise exclusive. Castlevania makes so much sense its cracy. A new 2D Castlevania on the GCN with 3D backgrounds similar to the new Contra, make it connect to the GBA Castlevania Arria of Sorrow, and let Treasure help at making it.


2.Nintendo could also make their own Violent Big Budget game. Sony did this with "The Getaway" wich hasnt gotten stellar reviews, but its gotten alot of press, and alot of comecrials on TV. Maybe make Too Human from SK the new "big franchise" they need to market it well enough.
Title: GameCube's Appeal to the Teen Audience
Post by: Clonester on February 02, 2003, 05:13:03 PM
No matter what Nintendo does this generation (barring something huge like Square games exclusive), they will not shed the negative images they have aquired with the Gamecube in this console generation. All they can do is make sure they are in a position where they can successfully compete with Sony in the next generation. The slate is always wiped clean with a new generation of consoles. They need to make sure they have a great launch, hype, solid marketing, and NOTHING THAT CAN BE MADE INTO SOMETHING NEGATIVE! Fanboys always pick at anything they can turn into a weakness. Whether that be a purple colour, no dvd player, "kiddy" games, less storage space, etc. All those reps were gained at launch.

I have no gripes about the Gamecube in any way. Others do, which is their loss, because I believe that the console is near perfect. When the Gameboy Advance player comes out, I can have great classics on my TV again like DKC (Hopefully they port the 3rd one also), SMW, Yoshi's Island, Mario Kart, and LOZ:LTTP! That is absolutely awesome IMO!!! I dislike SNES ports for the Gameboy Advance itself, but playing these games on TV will make it feel like the SNES days again, the peak of gaming IMO, and my most favourite console, ahead of the Gamecube. I can only pray that they port Chrono Trigger, my most favourite game ever, and possibly the best game ever. Period.  

Gamecube+Snes+GBA=Console Perfection
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 02, 2003, 06:48:32 PM
Nintendo's image, however, isn't appealing to everyone.

They need to change it around.  They need to learn that the SNES days are gone, and they aren't going to have such an easy time.
Title: GameCube's Appeal to the Teen Audience
Post by: JSR on February 02, 2003, 07:08:52 PM
Quote

Originally posted by: Matt
Nintendo's image, however, isn't appealing to everyone.

They need to change it around.  They need to learn that the SNES days are gone, and they aren't going to have such an easy time.


I completely agree Matt. If Nintendo plans on staying in the console business they need to start shaping up. Nintendo still feels that the public will love the GameCube because of the Nintendo name. That isn’t the case. Nintendo’s name isn’t worth as much as it was and it isn’t going to be back to what it was unless Nintendo takes some action. To the casual gamer Nintendo means “Kiddy”. As sad as that is, it’s the truth. ED and RE aren’t enough; Nintendo has to push those games! Hopefully Nintendo will be able to learn their mistakes and make Nintendo a household name again.

Title: GameCube's Appeal to the Teen Audience
Post by: dogcow on February 02, 2003, 08:07:53 PM
I am pretty sure that Nintendo is not trying to sell gamecube based on the Nintendo name. On the contrary that's what xbox and playstation is doing, playstation is selling crap load of playstation because they are popular, and MS is advertising xBox as the Cool and powerful console everyday.

Nintendo is selling Gamecube with Games, and they are working on it. apparently people will forget whatever Nintendo did in the last year or so. Leasing out their franchise to Sega, Namco is a great start, they get great support fom Capcom. And still no one remembers that. it's like people will forget whatever Nintendo did right, and remembers that Nintendo sold Rare (though I wouldn't see that as a big lose at all, because all they made are essentially Mario clones anyway).

2003 should be the year where the result of Triforce and Capcom support become reality.
Title: GameCube's Appeal to the Teen Audience
Post by: Lao-tzu on February 02, 2003, 08:29:01 PM
I have to say... I disagree with all of you.

Nintendo doesn't have an image problem.

Let's look at this from their perspective, not ours.

Nintendo owns the hand held market.  Period.  There's no competition.  Everyhand held unit or game sold, Nintendo makes money.

They own the kid market.  Period.  Parents who know nothing about their kids games or wants get the Gamecube because it's purple.

And, like movies, this is a huge market that's getting bigger every day.  And nintendo owns it.  The other systems, what can the kids get?  Sports games- the games every system has.

Now lets look at the NESers.  They want to old franchises.  They love that there's a new Metroid game.  They'll buy Yoshi's Island: Cubed.  Nintendo owns this market.

And which concol is a user-friendly looking system.  Everything is is clear english.  The quality control is better then the other systems.  People who want to casualy buy a game are better off with a GameCube then an X-Box.

Hmm.. Nintendo is doing pretty well..


So let's look at what catagory most of us fit into.


Teens.

Is teens a huge market?  It's pretty big.  But it's only one market.  And it's expensive too.  You have to keep up with the trends.

Plus, every teen has a PC.  They spread their market over at least two systems.

And so, yes.  I know why you complain.  You're a minority.  You're the teens or college kids who went for Nintendo without them trying for your buisness.

And you say, 'I like Nintendo, why don't others?'  That's fair enough.

But then you make up reasons.  The teen market is valuable.  They need to do this or they'll go under.

But that's just not true.  Nintendo is doing fine, with or without you.  They don't need to take away buisness from x-Box to stay in buisness.
Title: GameCube's Appeal to the Teen Audience
Post by: RickPowers on February 02, 2003, 08:32:54 PM
Surprisingly well said!  
Title: GameCube's Appeal to the Teen Audience
Post by: Lao-tzu on February 02, 2003, 08:37:47 PM


Except "surprizingly" that was very nice.

....

Now when do I become a staffwriter?
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 02, 2003, 08:48:57 PM
Yes I have to agree to Nintendo they are basically doing nothing wrong from a business standpoint, they are making money and a lot of it They do aknowlege that their is a portion of their market that wants Mature titles and they have went on work on those. But so far they haven't been selling. They have aquired the help of the Retro and Silicon Knights to help with this. But we can't expect them to drop a very lucrative market that they basically own just because we think they should

As for Zelda they are advertising it, they did that movie theater blitz in November/Dec (They should do it again right before launch but that is my opinion.) They have to kiosks out. They even have ads in Playboy. And remember a good portion of the videogame market has a real short attention span so it would be a little bit of a waste to go all out just yet. (Oh, they also have POP in Video game stores.)
Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 03, 2003, 07:22:58 AM
Nintendo is doing nothing wrong? Thats why Eternal Darkness did not sell. Thats why Metroid Prime wasnt enough to catapult Nintendo to a secure seccond place? Thats why Visual Concepts, Midway, EA Sports and Infogrames might be or will cancel Gamecube software in the future? Look im as huge of a Nintendo fanboy as anyone here, but lets be serious. Nintendo isnt doing that well. They need to do alot of changes to stay competetive. If they keep the status quo they will never beat Sony.
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 03, 2003, 07:37:20 AM
In a business sense they are doing nothing wrong. Eternal Darkness sold more than enough to make a profit off of it, and Metroid prime. The Gamecube doesn't have the userbase to have many instant million copy sellers. (Zelda is more than likely going to be the first.) And we are not going to see an enormace jump in unit sales since there is three competitors out there.  There are few people willing to get more than one console even if there is one or two games exclusive to it that they want. So until there is a considerable pull these people are not going to get another console since the one they have is getting game just fine.
Title: GameCube's Appeal to the Teen Audience
Post by: DItaliaO on February 03, 2003, 08:25:30 AM
Perfect Cell:  What games are we expecting out of Midway and Infogrames that we are worried about them dumping support for the Cube
Title: GameCube's Appeal to the Teen Audience
Post by: Ian Sane on February 03, 2003, 11:50:22 AM
"Here's the question: Judging by the total and average sales, is Nintendo offering a platform for everybody hurting them by possibly making a platform that's not quite good enough for anybody? Think broadly about the market, not personal satisfaction."

This a very interesting point and surprisingly no one has responded to it.

I don't the problem is that the Gamecube is targetted towards everybody.  The PS2 is a huge success because it has something for everybody so that's not a bad strategy for Nintendo to emulate.  I think the problem is that the Gamecube is for everybody but it's not marketed as such.

The Xbox is without a doubt aimed towards teens and young adults.  It's games are mostly targetted to that demographic and its ads are targetted to that demographic.  The Xbox IS a console for the "mature gamer".  It doesn' t really have anything that's appealing to anyone else.

The PS2 is marketted towards everybody.  It has mature games but it doesn't promote itself as a console only for adults.  It has kids games but it doesn't just focus on them either.  Though it appears to target teens it really has very neutral marketing.  Whenever you see a generic PS2 commerical (ie: not for a specific game) the console doesn't focus on any one genre or demographic of games.  The PS2 is shown as an electronic device like a PC or television that ALL people can enjoy.  It's an entertainment machine and that's what it is advertised as.  It is as "cool" or trendy as any electronic device.

The Gamecube's marketing is all over the place which is likely why people are unsure of it.  Sometimes it's promoted as a toy and sometimes it's promoted as hip and cool.  Like the PS2 the Gamecube has games for everyone and therefore should be marketed in a similar way.  Instead the marketing is all over the place.  An advertisement for something like Mario has a very "this game is a for chidren" feel to it with people dressed in goofy costumes like you would see on Barney.  Is the game only for children?  No, but to the average consumer it sure looks that way.  Something like Metroid on the other hand is promoted as being hip and cool and for older gamers.  So you've got two extremes and therefore consumers are confused.  Who is the Gamecube targetted towards?

Now you're probably thinking "well the PS2 markets its games the same way with adult games targetted at adults, etc".  Well that's not exactly true.  A lot PS2 game ads still have a very neutral feel to them.  Many of them show a lot of in game footage while Gamecube ads show very little.  Why does this make a difference?  By showing just the game the consumer can see firsthand whether or not that game is for them.  Something like Jak & Daxter was obviously targetted more towards younger gamers but it didn't have anything particularly "kiddy" in its advertisements.  Its ads were very neutral.  The game was shown and the consumer is left to decide if the game is for them.  They can tell for the most part that the game is more for kids but they don't get a big over-the-top "THIS GAME IS KIDDY" message from the commercial.  The GTA ads are the same way.  You can tell the game has guns in it and is very crime based but you don't have anyone telling you "this game is cool".  Because the consumer sees mostly game footage they get to see what the game looks like and get a general idea of what it's about.  Everything has a very "Here it is. Do you think this game is interesting?" feel to it.  It's neutral and everyone can see the commercial and immediately understand what it's about.  The commericial is targetted towards everybody just as the console is for everybody.

With Gamecube ads there isn't very much game footage so the consumer can get confused about exactly what the game is about.  They therefore have to look at the rest of the ad to figure it out to the best of their abilities and they're likely to get misinformed.  "The Mario ad is full of dancing losers in costumes so I guess it's a kids game.  Metroid's ad has a dark sci-fi feel to it so I guess it's for adults."  One commericial is targetted towards adults and the other to kids.  Neither commericial is targetted to everybody which is the console's target demographic.  We all love the Japanese Metroid Prime commerical yet all it shows is gameplay footage.  So why do we all like it?  Because it's a very neutral commercial and therefore the commericial is targetted towards everybody even if the game itself isn't.  The Gamecube is for everybody so the Metroid Prime commercial is for everybody.

I don't think this is Nintendo only problem but it's one of them.  The console is for everyone and that's a good strategy.  They just have to make it so that the marketting appeals to everyone even if specific games don't.
Title: GameCube's Appeal to the Teen Audience
Post by: thecubedcanuck on February 03, 2003, 12:05:02 PM
ian sane

possibly the best post I have read in a long time.

I agree 100%, but until now didnt realize it
Title: GameCube's Appeal to the Teen Audience
Post by: Kai on February 03, 2003, 05:49:37 PM
OK, so the GameCube maybe doesn't appeal to teenage audiences the same way the PS2 does. But in one way, if Nintendo do try to appeal more to a teenage audience, I hope they do so without compromising what makes their games great. Do we need more games like BMX XXX that just sell on exploitation and controversy? Even games like Conker's bad fur day are kind of wince-inducing, to me.

The point here is I think that Nintendo make games that, whilst they often appeal to all-ages, don't insult the intelligence of any of their demographics. I hope that continues, and dumbed-down "cool" games aren't put out just to capture the teen games market.
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 06, 2003, 03:53:15 PM
The problem is by far market image, not commercials and not the games or who the console is for. In business once you get an image its hard to change it. The PS2 can do more generic commercials because their image is set. It was set by the PSX/One that it is a console for "mature/cool" teens.

Nintendo on the other hand has been labled a "kiddy" gaming company by Pokemon and its control of the handheld market which is view as a child's machine. (But the accual market demographic is rather contary to this view it is the most balenced of all game machines.) And Nintendo wants to market it self as a game machine that anyone can use and have fun with. And target market select games. But unfortunatly some view this as a reinforcement that the machine is for kids, because there is no "cool" way to effectivly market a game that has an E rating. And Nintendo wants to for very good reasons market M rated games to the age demographic they are suppose to be for. (Like it or not their is a reason why ratings were invented in the first place.)
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 06, 2003, 05:42:23 PM
Nintendo is not number 1, and they are not that far in front of the Xbox.

The problem is, Nintendo's got some good titles, but they aren't pushing those titles enough, or to the right audience.

For example, DOAX for the Xbox is heavily advertised now, but if a similar game for the GCN were made, ads might be only late at night and stuff.
Title: GameCube's Appeal to the Teen Audience
Post by: Perfect Cell on February 06, 2003, 05:44:47 PM
We still havent seen Zelda the Wind Waker comercials or at least comercials for the Pre order! or worst yet, no Skies of Arcadia commercials yet theres a heck of a lot of Panzeer Dragoon ones...
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 06, 2003, 05:59:53 PM
They did start to advertise it. They were doing the theater thing. And now they are running an ad in Playboy. And if you are referring to TV I'm sure there will be some advertisment about it in the month preceeding the release. And don't worry about the presale from what I have been hearing is that is preselling faster than Vice City which remains to be seen.
Title: GameCube's Appeal to the Teen Audience
Post by: RickPowers on February 06, 2003, 06:11:53 PM
That's the entire problem in a nutshell, BlkPaladin.  Nintendo's marketing is best described as "scattershot".  They have a very strange idea of the places it's appropriate to market certain games.  It's almost like marketing has a bullet list or something.

Mature Games: Playboy, Maxim.  Never on TV ... kids might see it!
Cinematic or Epic games: Movie Theaters.
Teen Games: Television, Movie Theaters.
Rated E: Television and Magazines.

Nintendo would be well served to not be so concerned with whether or not they are "marketing towards kids" if they put an ad for a mature game on TV, and in Prime Time.  In fact, they should probably counter any effect that might have by launching a full scale campaign to educate parents on the ratings system and by offering incentives to retailers that refuse to sell mature rated games to kids.
Title: GameCube's Appeal to the Teen Audience
Post by: BlkPaladin on February 06, 2003, 06:14:01 PM
I'm aware of that. I haven't said they have to best marketing in the world, I don't think.
Title: GameCube's Appeal to the Teen Audience
Post by: nolimit19 on February 06, 2003, 09:07:24 PM
i had written a lot, but i scratched it. basically nintendo needs more variety in its types of games. primarily fighting, racing, first person shooters, and rpgs. there are a few of these for gamecube that are quite good, but most of their good games are action or adventure games. another thing it could do is to make a controller that allowed u to play fighting and fps games on it with no problem.  fighting games are especially hard to play on the cube contoller. to me it will be a miricle if there will ever be a good fighting game for the cube besides smash brothers. i think thats one of the reasons the cube may not be getting a good variety, although mka was pretty good when i played it. actually the more i think about it, nintendo just needs its owners to buy some damn games. the reason that support is weak is because games dont sell well enough.  
Title: GameCube's Appeal to the Teen Audience
Post by: Matt on February 07, 2003, 10:00:32 AM
Quote

Originally posted by: RickPowers
That's the entire problem in a nutshell, BlkPaladin.  Nintendo's marketing is best described as "scattershot".  They have a very strange idea of the places it's appropriate to market certain games.  It's almost like marketing has a bullet list or something.

Mature Games: Playboy, Maxim.  Never on TV ... kids might see it!
Cinematic or Epic games: Movie Theaters.
Teen Games: Television, Movie Theaters.
Rated E: Television and Magazines.

Nintendo would be well served to not be so concerned with whether or not they are "marketing towards kids" if they put an ad for a mature game on TV, and in Prime Time.  In fact, they should probably counter any effect that might have by launching a full scale campaign to educate parents on the ratings system and by offering incentives to retailers that refuse to sell mature rated games to kids.


That's the problem.  A lot of people who would play a mature game don't buy the monthly issue of Playboy each time it hits the newstand.  They need to put these things on TV, where people can actually see them.

Title: GameCube's Appeal to the Teen Audience
Post by: GaimeGuy on February 07, 2003, 01:22:11 PM
I wouldn't worry about how Zelda sells........   Zelda is pretty much Nintendo's most popular franchise in America....  and out of all the GCs that have been sold,  the region with the most Gamecubes is North America.    Even though there ARE  people  who  don't like the graphics,  they, knowing it's Zelda, will give it a shot.  Trust me, I know.  All of the GC owners at my school  are either.
A:  pumped up and ready to get Zelda.
B:  Just getting informed about  the OoT/MQ bonus disk and  going out to pre-order.
C:  Skeptical about the game because of its graphics, but  they will rent it to try it out before deciding whether to buy or not.

Zelda will do very well...  likely even better in the U.S. than SSBM did In Japan.
Title: GameCube's Appeal to the Teen Audience
Post by: AlphaDragoon2002 on February 07, 2003, 01:53:58 PM
You know what the saddest thing is?  Nintendo makes quality games, but gets branded for not being "cool".  Tecmo churns out some processed monkey crap by the name of Dead or Alive Xtreme Beach Volleyball and it sells like hotcakes.  What's wrong with this picture...?  
Title: GameCube's Appeal to the Teen Audience
Post by: GBA>Gamecube on February 07, 2003, 03:09:15 PM
more like
"gamecubes lack of appeal to teen audiences"
which is why is it #3 in North America
Title: GameCube's Appeal to the Teen Audience
Post by: Bishman on February 07, 2003, 04:41:39 PM
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Hello and thank you for contacting Nintendo,

Thanks for your comments about our publicly efforts.  The satisfaction of our
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As our Nintendo GameCube library of games continues to grow, we will have a
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for our teen and older players are Metroid Prime, Resident Evil, Resident Evil
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Title: GameCube's Appeal to the Teen Audience
Post by: Bishman on February 07, 2003, 04:51:43 PM
When I was talking to a Nintendo rep. He told me that they won't advertise or feature 'M' rated games on Nintendo power because they want to have a family image and mag for everyone.
Title: GameCube's Appeal to the Teen Audience
Post by: KrazyJ1098 on February 07, 2003, 07:39:45 PM
i work for circuit city and i sell a heluvalot of gaming systems. i know what the problem is, it is advertising. you wouldn't believe how many people come in not wanting a cube because they think it's the worst system out there.  so it leaves the power of unbiased persuasion to at least let them know that the gamecube has more in it than just a few stupid kids games. but, no matter what, people will always have a mindset that gamecube sucks. even my co workers are like this. of course, in the past few months, many have turned their opinions around and decided to buy the cube or are waiting till monday forthe free game that comes with it. so i think things will be looking up for the gamecube soon enough. in fact, tonight, i sold one console, and that was a gamecube to a "GASP" teenager!! whoa.

jason
Title: GameCube's Appeal to the Teen Audience
Post by: Boffo on February 10, 2003, 07:00:19 PM
Speaking of advertising, it looks like Nintendo is finally turning around.  I love the new commercial with the store clerk.  Those are the kinds of commercials they need, along with showing game footage during it.
Title: GameCube's Appeal to the Teen Audience
Post by: penfold on February 10, 2003, 07:31:33 PM
No M games featured on Nintendo Power? I can name a few games that have been featured on Nintendo Power that have been M rated. Those include the Resident Evil series and even Mortal Kombat.  
Title: GameCube's Appeal to the Teen Audience
Post by: Mingesium on February 10, 2003, 07:48:05 PM
I think that when Conker came out, Nintendo Power didn't feature the game.  
Title: GameCube's Appeal to the Teen Audience
Post by: Icons by Size on February 11, 2003, 11:43:10 AM
I think the capcom 5 will help the image a little.  Capcom has really cool character design, and I think that contributes a lot to casual gamers buying games because the "judge books by their covers" so to speak.  You look at Devil May Cry 2 and you see a bad ass evil looking guy with two pistols.  You look at Splinter Cell and you see an elite military unit.  You look at Mario Sunshine and you see some fat guy with a big nose and a lame looking gadget on his back.  Which one would you buy if you knew nothing about games?
Title: GameCube's Appeal to the Teen Audience
Post by: Kuchakor on February 11, 2003, 01:00:54 PM
Know nothing about games or not, almost EVERYONE recognizes mario.
My grandparents, who probably don't even know that games are in 3d, knows who mario is.
I was born in 88, so maybe I'm wrong, but I read somewhere that in a poll in 1991 or 92, that Mario was more recognized than Bugs Bunny or even Mickey Mouse.
Title: GameCube's Appeal to the Teen Audience
Post by: Ian Sane on February 11, 2003, 01:09:57 PM
"but I read somewhere that in a poll in 1991 or 92, that Mario was more recognized than Bugs Bunny or even Mickey Mouse."

"1991 or 92" is the key part of that.  That's over ten years ago.  That's before Sony or Microsoft even entered the console business.  That's before the concept of a "casual gamer" existed.  Things have changed too much since then.  Therefore you can't use a poll from ten years ago to determine how popular Mario is.
Title: GameCube's Appeal to the Teen Audience
Post by: Stimutacs Addict on February 11, 2003, 03:41:22 PM
I agree with all those that agree with me.

There is very little about video games that makes them mature... think about it: you are sitting on your arse anywhere from 1 - 9.8 feet away from a TV screen (more if you use a Wavebird) while controlling some polygonal figure (sprites if you are down with the old systems). No goal is accomplished in this process, except in the case that you are playing a strategy game in which you are using your wit or if you are expanding your vocabulary by learning the definitions of the words in the games (i used to do this as a young child; now my little brother does the same). If you are playing online or a multiplayer game, you may meet new friends, but the same could be done outside (save for the online games, those are quite different)

anyways, next time someone pulls the "Nintendo's games are kiddy" on me i am whipping out the above rebuttal. anyone who wants to add more to support me i do appreciate their help.. this is practically mentally planned out in my head right now.. i am just waiting for my next encounter with a "Mature" gamer.

Title: GameCube's Appeal to the Teen Audience
Post by: Mr. McBlack on February 11, 2003, 06:38:22 PM
Quote

Originally posted by: Stimutacs Addict
I agree with all those that agree with me.

There is very little about video games that makes them mature... think about it: you are sitting on your arse anywhere from 1 - 9.8 feet away from a TV screen (more if you use a Wavebird) while controlling some polygonal figure (sprites if you are down with the old systems). No goal is accomplished in this process, except in the case that you are playing a strategy game in which you are using your wit or if you are expanding your vocabulary by learning the definitions of the words in the games (i used to do this as a young child; now my little brother does the same). If you are playing online or a multiplayer game, you may meet new friends, but the same could be done outside (save for the online games, those are quite different)

anyways, next time someone pulls the "Nintendo's games are kiddy" on me i am whipping out the above rebuttal. anyone who wants to add more to support me i do appreciate their help.. this is practically mentally planned out in my head right now.. i am just waiting for my next encounter with a "Mature" gamer.



This is great. I just copy-pasted it for posterity.