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Square Enix Sells Eidos Brand And Properties To Embracer Group In US$300m Deal

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Mythtendo:

--- Quote from: Luigi Dude on May 02, 2022, 10:57:14 AM ---Did Square Enix just take the first offer that was given because $300 million is extremely low for the IP's involved in this sale.  Yeah they bought it for $130 million back in 2009, but with all the high profile studio buyouts since then, the value of gaming studio's, especially with legacy IP's has grown quite a bit since then.

--- End quote ---

It does seem a little low compared to recent acquisitions. Sony bought Bungie for $3.6 billion even though the only IP of value they own is Destiny, EA bought a company called Playdemic (who make Facebook games) for $1.4 billion, ByteDance (parent company of TikTok) paid $4 billion to buy a company called Moonton (whose only really IP I can see is a MOBA called Mobile Legends).

Stratos:
Considering the massive losses the Marvel game experienced it may have been part of the reason for the low price. They wanted out before they went into the red fully.

Either way with the "market" of NFTs utterly crashing (down 92% and people with active wallets/accounts down 88%) this bid by Squeenix is ill-timed if they thought that would be a financial savior for them.

There were rumors of Sony in talks to buy them so that could still be on the table as well.

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