That is the conventional wisdom in gaming, yes, but I think it's completely wrong. Electronics retailers are quite happy to continue selling televisions, set-top-boxes, digital music players, smart phones, and any number of other devices that are primarily used to play content that is not purchased at retail. Giving consumers the option to download games (at whatever price the publishers deem competitive) but also use games purchased at retail allows console makers to lower prices overall while still allowing less savvy and less connected shoppers the ability to buy games in a store. Things are already moving this way, and it's only going to continue.