Bill: Consumer show means that it is aimed at the consumer, a show where the end user goes around looking at the stuff offered (e.g. CeBit). TGS, like E3, is a show aimed at the press and business customers. Nintendo thinks that reaching the end user directly is more effective, but the media can work as an amplifier. Okay, considering how the media thinks of N, it's probably more effective to go the direct route in their case...