I'm not surprised The Bureau came out decent; it was clear they were planning to spend real money on it. It just seemed shockingly tone deaf for what that audience wanted. It felt like the standard "I have a license, apply it to whatever is 'hot' now and make money."
Command and Conquer: Rivals was sort of the gold-standard of this recently. It was clearly not what fans of the franchise wanted or needed, and fundamentally - no matter how much the devs swore otherwise - it wasn't "RTS on mobile" it was a mobile game with RTS elements. Fans predicted it would be pay-to-win, grind for hours to get anywhere. And they were right. The game itself is apparently decent, and a perfectly functional mobile game, but every review slammed its P2W elements as significant negative.
Just having a brand will get you coverage. If this wasn't XCom-themed nobody would have remembered it. It sure as hell wouldn't have had a PAX East presentation. But that initial impression matters and it can poison a product in the womb. Nintendo themselves were chastened by this with Federation Force, and they responded when they announced a logo for MP4 alongside Return of Samus Returns.
Does anyone remember Cing's successor's name?