I don't understand it either. EA is one of the most important game developers for attracting the modern American gamer.
1)They create the best sports games (sometimes the only) on any system. Sport gaming is a huge market and franchise...what other market can still make money by creating a very similar game every year and selling it? However, this time we are finally getting real innovation with our yearly sports games. This is a very good thing.
2)Franchise games: I don't know why they sell, but franchise games sell very well. To the casual gamer it is their opportunity to live the movies. These games are also usually the games that appeal to younger markets.
3)EA BIG SPORTS Series: This series brought fun back into sports games, and was definately needed. EA for years has been pushing their regular game lines to true sports sims. This delighted many, but I stopped playing, because I don't know anything about football, nor do I want to learn...I just want to play. Besides those games, SSX is one of the most successful new franchises ever created. Sure it appears like it is becoming stagnite...but, there is definately life still in the series, and with some really creative ideas, I am positive they will create something great. Besides that, with the new controller, SSX will feel completely fresh and new again.
Finally, these six games mean that EA is giving Nintendo another shot at attracting an older audience. After these six games sell well (hopefully) do you think the support will end? NO.
We will get basketball, baseball, boxing, burnout, and much, much more.