Dress up like Jon Lindemann.
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QuoteIGN: Do you think of yourself as the next Cliffy B, as the next big gaming rock star that’s going to come in and change the industry?Levine: Actually, I’m Cliffy B’s stunt double. [laughs] Cliff has been great, not only is he a really talented game designer, but he’s sort of building up his personality and that’s what he does. He’s a smart guy. He’s the real deal, too, ya know? He’s not some guy that throws his name out there, he’s a real game developer. I think I’m a little more like Todd [Howard, Elder Scrolls IV: Oblivion Executive Producer], it really doesn’t interest me. I’m a married guy, as well, so that doesn’t do it for me.All I care about is about making cool games, because that’s where I spend all of my time, in the office with guys on my team that make games. I could be at the office making BioShock, or I could be at the office making Pet the Pony 3 on the Wii or something, and I’d rather be making BioShock. The success, beyond the monetary benefits—hey, everybody likes money—the success means that they’ll keep throwing money at us to make cool games like BioShock, and the other aspects of it aren’t really as interesting to me because they just don’t hold a lot of value to me.