I have to disagree with the idea that you shouldn't bother trying. You'll never eliminate it 100%, sure - but you shouldn't just roll over and accept it either.
There's a happy medium, somewhere between one's company going broke in spite of millions of downloads and the likes of SOPA or SONY's Rootkit debacle.
Additionally, I have to disagree about people being willing to legitimately purchase media. We're at a point where stuff still sells, but we're also still at a point where there are a lot of old timers like myself who *like* physical media.
A good peek into this is music - due to the size/ease of uploading/downloading songs, music was, as you likely know, the first major form of entertainment to really be hit by piracy.
Now, who's the #1 selling artist in the most recent years? Justin Beiber? The kids from Glee? Someone from American Idol?
Garth Friggin' Brooks.
His last album of new material was released in 2001. Yet, no one has managed to top his sales figures. Like him or hate him, Garth was *huge* back in the day... but there are artists who have came along with a much bigger stage presence since his time - why haven't any of them managed to find album sales (physical or digital) that come anywhere close to him?
Hell, look at this list:
http://en.wikipedia.org/wiki/List_of_best-selling_albums_in_the_United_StatesAs much as I hate linking to Wikipedia as reference, that list is pretty convenient.
The last album to go 10-times platinum was in 2004.
The sales just aren't there. Piracy dominates the music field, and it shows. Hell, this was the first year in several that combined music sales were actually up - it has been falling, sharply, in recent years.
This is another fun chart to look at:
http://en.wikipedia.org/wiki/Best-selling_albums_by_year_in_the_United_States#2000sI can't say 100% that this includes digital album sales - though I know the 2011 number for Adele does.
There's a *significant* decrease in numbers between the first half of the decade and the second half. Of course, this being the major decade in which music piracy really took over.
Meanwhile, turn on the radio and all you hear is American Idol-auto-tuned-pop-crap.
Yes - there are still artists out there who have a real talent and a real love of the music industry. Sadly, unless they fit the "major sellers" mold, they're going to have a hard time making a living with their passion... and I'm going to have a hard time finding their CD in stores to purchase. Seriously, I can't find Kasey Chamber's new album in a single store... I'm going to have to end up ordering it online, aren't I?