Gotta give credit to NoE when they do something right for a change.
For you American importers, I hope you know what you're getting into. Game prices are pretty crazy here (40€ would be a good price, 50€ is likely, 60€ could happen in an extreme case but Nintendo usually charges less). Well, at least it's not for an HD console, games cost 70€ (100 USD!) on those.