Pretty much this. Console gamers never really seemed to understand the internet....If your average Joe had his way, we'd all be using AOL again. Most people never leave their glorified portals, whether it be YouTube, Facebook, Xbox Live, etc. The world wide web may be more popular than ever, but the breadth of unique content has shrunk dramatically.
Ah...good ol' PC gamer condescension: making me glad to not be a PC gamer since the 1990s.
As for the topic at hand, I really don't see much difference between the two, either, and it's part of the reason I rarely use my 360 (that and not having a WiFi adapter). I'd actually argue that on-disc DLC is
better than Xbox Live simply because gamers can choose to pay a small fee to unlock the content they want. It's still not a great practice, but at least the gamer can only pay for what they want on a case by case basis.
With Xbox Live, though, you're paying that $60 regardless of whether you want Netflix, Hulu, etc. or the vast majority of Xbox Live online play experiences. I can't just pay say...$5 to experience Halo 4 online for a year. No, I have to pay for content I don't want just to access the content I
do want. It'll be interesting to see if Microsoft will still be able to charge a subscription fee for online play when they transition to the their next console, as services like PlayStation Plus give you
so much more return on your investment without making you feel like you're locked out of content.