I saw this game at Wal-mart and wasn't sure what it was, but it was in the value games section at $14.99
The game starts off kinda goofy, but then it gets really really good.
It's a survival horror game with branching choice timelines. It is almost an interactive movie, but it has just enough gameplay to be an actual game. It stars Hayden Panattiere, Rami Malek, Peter Stormare, and Nichole Bloom. I played through it and beat it in a day. I haven't tried playing it differently to change the story yet.