Lol if you goto the actual site the ads are even better with their captions/blog titles.
"PANTSU!"
"BWAAAH FOR WASABI"
"WATASHI WA BUNNY DESU"
If there is one thing I give the Rabbids is they have probably the wackiest personality of any VG characters ever . . . and I envy the team that gets to work on these games / ads cause they look like they can just do anything they want and that's always fun haha.
Edit: LOL ok ok these people are awesome.
Goto the european page and look for the picture with guys on bicycles. Who the hell thinks up this stuff? lol. So juvenile but I can't help but laugh.
Be sure to look at the video game section too, they have a great Assassins Creed picture featuring a Rabbid with a spatula and carrots around his belt for weapons.
Good on these guys they love their characters lol.