Prince of Persia, Prince of Persia, Prince of Persia, Prince of Persia, Prince of Persia. UPDATED with the full list of winners.

The Interactive Achievement Awards just wrapped up, and we have the results right here.

Outstanding Innovation in Computer Gaming

Prince of Persia: The Sands of Time

Outstanding Innovation in Console Gaming

Eye Toy

Computer Strategy Game of the Year

Command & Conquer : Generals

Four marketing VPs on one stage, including Nintendo's Perrin Kaplan.

Although gamers' focus on the DICE Summit is the Interactive Achievement

Awards, the summit also features two full days of seminars for developers. Since Nintendo's Perrin Kaplan was speaking, PGC attended the

second seminar this morning, entitled "Targeting Tomorrow's Consumer Today".

Moderated by Newsweek's N'Gai Croal, the panel featured marketing vice-presidents from

Nintendo of Europe discovers girls love Game Boy Advance, and decides to do something about it-—at least in Spain.

Nintendo has long claimed girls make up a large percentage of its handheld market. Today, NOE’s Spanish division posted a press release revealing its plans to further tap into the female market. It seems NOE is especially confident of the market potential in Spain, and aims to prove its point with Game Boy Advance SP, dubbed the GBA SP GE.

Starting tomorrow, you can reserve your seat for the chance to listen to Uematsu's musical masterpieces.

Nobuo Uematsu, the genius behind the music of Final Fantasy, has updated his English homepage to inform us that tickets for his "Dear Friends - Music From Final Fantasy" concert in will be going on sale tomorrow, March the 5th.

The concert, which was announced last month, is currently scheduled... Read more...

Don't mess with Eidos, they can now call on #47!

EIDOS ANNOUNCES ACQUISITION OF IO INTERACTIVE

Eidos, one of the world's leading publishers and developers of entertainment software, announces that it has reached agreement to acquire IO Interactive, the Danish based studio responsible for the hugely successful Hitman franchise.

The acquisition... Read more...

Oh look, another wildly popular and successful videogame brand is about to be horribly ruined by Hollywood!

Anthem Pictures (a Sony Pictures unit) and producer Warren Zide have acquired the rights to create a feature film based on Namco's Soul Calibur game franchise. Zide will be producing the film along with Craig Perry, reuniting the team that brought the American Pie and Final Destination movies to theaters.

Apparently, the Nintendo DS can play back movies. Don't get too excited about it, though.

Chris Morris, the resident game business expert over at CNN Money, talks about an analyst report about the Nintendo DS in his

Some experts think the quality of games can be raised by coming to a consensus on what makes a game great.

The New York Times has an article about the study of computer and video games as artforms, an emerging profession among academics. The article discusses various difficulties of the medium when approached from a critical point of view, as well as some of the methods being used by students and professors to study games.

It looks like America might get their own retro-styled GBA SP soon.

According to Game Informer Online, Nintendo just might be planning to release a new Game Boy Advance SP system designed to look like the original 8-bit Nintendo Entertainment System. The system will probably be released this summer, in a move similar to the Japanese launch of the Famicom styled Game Boy Advance SP. The inner part of this NES GBA SP will be designed to look like the original NES controller.

Here's a friendly little reminder that Solid Snake's game is coming out soon. Very soon.

Konami to ship METAL GEAR SOLID®: THE TWIN SNAKESTM Worldwide in March

Critically acclaimed multi-million selling Metal Gear Solid® franchise debuts on Nintendo GameCube™

KONAMI CORPORATION (CEO: Kagemasa Kozuki, hereafter "Konami") is set to release its first METAL GEAR SOLID series... Read more...

Konami Japan has re-launch the official website for Metal Gear Solid: The Twin Snakes. Also, check out the first commercial for the game.

With the Japanese and US releases of Metal Gear Solid: The Twin Snakes quickly approaching, Konami has decided it's time to take the wraps off the game's final website.

The new site supports a complete redesign and a new tagline "MGS that surpasses MGS." Although it's been re-launched, the entire website has not yet been completely updated. Some areas, such as the Mission Records still have their content "coming soon."

Nintendo's president speaks out on how the DS will communicate.

Mainichi Interactive has just posted an interview with Nintendo's president, Satoru Iwata. In the interview, which was conducted before Nintendo had officially announced the DS, Iwata speaks about the forthcoming handheld system.

Most importantly, he revealed that the Nintendo DS will feature... Read more...

Wowsers! North American GameCubes in short supply?

In an interesting turn of events, Nintendo of America today stated that its reservoir of GameCube consoles has nearly run dry. Nintendo news hounds may remember a time when Nintendo discontinued their console’s production in order to clear a backlog of unsold systems. It seems last year’s price cut certainly did the trick! NOA is now looking to acquire more units from international waters.