MALIBU, Calif.--(BUSINESS WIRE)--Leading U.S. toymaker JAKKS Pacific, Inc., (Nasdaq: JAKK) announced
today that it has been granted rights in major toy categories by
Nintendo of America Inc. to manufacture, market and distribute a line of
toys and related consumer products based on a robust library of iconic
Nintendo characters that generations have come to love. In addition,
JAKKS’ Halloween costume division, Disguise Inc., has been given rights
to offer Halloween costumes and accessories based on these Nintendo
properties. With this licensing agreement, fans of all ages will be able
to engage with their favorite Nintendo video game characters, from Mario
and Luigi®, to Donkey Kong® and Princess Peach™, to Game Link® and
Zelda®.
“Nintendo is a classic brand rich in content that appeals to today’s
kids, parents and collectors alike and we are excited to partner
together to bring their video game heritage to life in the toy aisle,”
said Jack McGrath, COO, JAKKS Pacific, Inc. “We are looking forward to
expanding our top-tier roster of properties through this comprehensive
licensing deal, which covers a wide array of category rights for almost
all Nintendo properties, and for nearly all worldwide territories.”
“We are eager to offer, a robust and comprehensive line up of products
to satisfy our fan base and generations of Nintendo enthusiasts,” said
Steve Singer, Nintendo of America’s Vice President, Licensing. “This
partnership with JAKKS Pacific affords us tremendous opportunity to grow
the presence of our iconic brands at retail.”
The licensing agreement allows JAKKS Pacific to manufacture, distribute
and market toys, games, playthings, novelties, plush, key chains, and
costumes worldwide (excluding Japan and Korea). JAKKS Pacific is
expected to launch this new product line at retailers nationwide in
Spring 2014. Disguise plans to launch Halloween costumes and accessories
for the 2013 Halloween season.