Each individual character purchased for Disney's upcoming Disney Infinity will cost you $13, it was revealed today during the Disney Infinity event.

Disney Infinity, launching on the Wii U, Wii, and 3DS, will cost $75. This initial pack will include the game, a reader, and three characters: Sulley, Capt. Jack Sparrow, and Mr. Incredible. 

While new characters will run you $13, power discs cost significantly less. For $5 you can buy a package containing two random power discs. These discs can either add new toys into the game, or alter your playable character in some way.