Topic: Wii Madden advertising ideas-and others

[The Omen]

No reason in my beating a dead human and complaining about the name.  It's over with, so time to move on.  Since Madden looks to be about to kick ass on the Wii, I have a good idea on how they can incorporate the name in the ads.  

The major fans of Madden are normally huge fans of the NFL.  So, the first thing they should do is show young adults in football jerseys, lets say Mcnabb, and show him throwing something off screen.  The guy then looks in the camera and says "Wii are Mcnabb".  Show the next person wearing a Strahan jersey and using the swim move.  Looks into the camera and says "Wii are Strahan".  After doing this a few times, pull the camera back and reveal that they are infact playing Madden Wii, and repeat the throwing motion while showing the action on screen correspond with said motion.  "Wii are the NFL"  Madden 08  Fade to black.

This accomlishes two things 1)Really hits the NFL geeks hard.  They'll eat it up.  2)But it also brings in the non sports fan with the interesting control.

Post your ad ideas in here.  

[EasyCure]

i like it! cept do one more thing...
show the on screen action, pan out to show the players on the couch or wherever doing the throwing motions, and when it fades to black it shoudl fade from that perspective, but the gamers should morph into the i i 's of the logo and the W appears ginormously next to it. that way you see the cool Visual as well. maybe even then have the i i's morph into the controllers for a second, then back to i's. thats what nintendo needs to push.

[Artimus]

If they use "Wii are ____" in the ad, it will go down as one of the worst ads ever. How can you even stand that amount of cheese?

[The Omen]

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If they use "Wii are ____" in the ad, it will go down as one of the worst ads ever. How can you even stand that amount of cheese?

Are you serious?  Those Mario commercials=worst f'n ever.  In fact, there hasn't been a good Nintendo commercial since N64 days.
Besides, give me better material to work with!  As it stands now, the Wii lends itself very little in terms of cool techy adverts.  Obviously, it's a bit on the nose, but I'm trying to use what we have- a difficult name to market.  How about you come up with something?  

[Artimus]

The best thing I've seen so far is Traveller's original ad (the song is perfect). But I also think that marketing it as a name, not a product, works best. Such as: "Meet Wii."

[The Omen]

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The best thing I've seen so far is Traveller's original ad (the song is perfect). But I also think that marketing it as a name, not a product, works best. Such as: "Meet Wii."

I thought that was cheesy as well...not to say it's not good.

[Hostile Creation]

" If they use "Wii are ____" in the ad, it will go down as one of the worst ads ever. How can you even stand that amount of cheese? "

You must not watch ads, because they become WORLDS worse than what Omen just posted.  Like, if that ad is in hell, it's still in the first circle.
Besides, they don't necessarily have to stress it.  I mean, would you mock any other commercial if someone said the word we in a sentence?  If they don't spell it on screen or add some ridiculous emphasis to it, that would be fine.  Better commercials have existed (I'm hoping for more ii animations), but it's not that bad.

[The Omen]

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If they don't spell it on screen or add some ridiculous emphasis to it, that would be fine. Better commercials have existed (I'm hoping for more ii animations), but it's not that bad.

Exactly.  They could spell it as 'we', then have the two dudes playing the game merge into ii, just like the trailer.

[Artimus]

"We are _______" is still horribly cheesy.

[Hostile Creation]

I could say the same for "We love to see you smile" and "Zoom zoom" and any number of advertising slogans.  Yet those companies are very successful.

[TrueNerd]

I hope all ads concerning the Wii show side-by-side footage of people using the controller on one side and the direct result of the controller usage on the other side. Then, when it's done, just flash the Wii logo. It looks good at least. It's when you say it and try to use the name in conversation that the problems surface. I'm already barfing from all the "We are whatever" puns.  

[Crimm]

I think the most important thing is to show the difference.
Little slogans are secondary.

Remember Madden fans are classified as "casual gamers" so you can't show people playing who look like idiots.
They won't buy it.

I think the most important thing to stress is how it is like you're actually playing; let's admit it, Madden fans would love to actually play football.  By emphasizing how this is more like the real thing, you might sway them from the beading sweat engine of the Xbox 360.

[SixthAngel]

I think it is a great idea for a commercial.  The slogan emphasizes both the name of the system and the unprecidented interactivity.  It is also catchy and seems very memorable do to the word pun and its shortness.

[Michael8983]

""We are _______" is still horribly cheesy."

A "We are..." statement is empowering, catchy, and most importantly gets the name of the console and its proper pronunciation out there. Even if it's cheesy, face it, some of the cheesiest advertising has also been the most effective. Sony advertised the PS2 by promoting the fictional PS9. It got the original PSX into the spotlight with the U R not (red)E slogan. Something which most people didn't even get, but it still grabbed their attention.

I think it would be interesting if the initial advertising followed this pattern.
"We are ___"
"We are ___"
"..and we are ___"
followed by the tagline
"Wii IS here".
It needs to be spelled on screen with big black letters to indicate that as much as it may seem gramatically incorrect, it's actually not. It's a simple announcement of the console's arrival.  It could seriously be one of the most memorable and most repeated slogan's in advertising history. It would get people's attention and get them talking about the Wii which is what Nintendo needs.  

[Avinash_Tyagi]

Have a few of the i's running around throwing and kicking footballs to each other.

[Smash_Brother]

I don't think they'd have to say anything (you can pay them less if they don't talk).

Just show them using the controller and show what's happening on screen.

[Hocotate]

I like your idea. I think it would work well for the type of people that play games like Madden. I'm not sure how I'd feel about all the adds having "Wii are___" all the time... but it could take off and really be the next big thing.

[Blue Plant]

I like the idea of 'Wii are ___', but hopefully it doesn't stay as long as MasterCard's 'Priceless' campaign has.  Gotta know when to stop and change...

[Michael8983]

Yeah, it should be an initial launch thing. Let it sweep the nation. Have everyone quoting "we are..." and come up with something new just when people start getting sick of it.
Once the name becomes familair, it no longer needs be the focus of the advertising.

[GoldenPhoenix]

Interesting ideas TC, but like alot of marketing it can be tough to judge how things will come across. Even the lamest sounding slogans can catch on (such as an already stated "Zoom Zoom"), so I think this will not only have to have a catchy slogan but also enticing visuals to represent the name. Personally I am excited to see what Nintendo can do with the name within their adds, and with what seems to be better marketing by Nintendo (alot of their DS commercials have been great) the ads may very well be entertaining and catchy.

[wandering]

I like your idea, Omen. The way you have it, showing the people playing doesn't sound like it'd be all that cheezy...which is something I've been concerned about.

Anyway. Personally, I think "We Will Rock You", while cheezy for general Wii ads, would be great for Madden ads. Though maybe not with TheOmen's idea specifically. What with the talking.  

[vudu]

Here's how EA will advertise the game:

Show a bunch of real football player playing the game for 15 seconds.  Show some gameplay movies from the PS3 or Xbox 360 version.  Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.

[Smash_Brother]

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Originally posted by: vudu
Here's how EA will advertise the game:

Show a bunch of real football player playing the game for 15 seconds.  Show some gameplay movies from the PS3 or Xbox 360 version.  Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.

Normally, I'd agree, but Nintendo would likely have them do something with the FHC to emphasize it as a feature.

If that means that Madden would get coverage from Nintendo's ads, so be it.

I'm insanely glad to see Madden offering FHC features in gameplay. Sports are basically what determine a large portion of the older audience and having the best sports experiences would go a LONG way toward reestablishing Nintendo in NA.

[NWR_pap64]

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Originally posted by: Smash_Brother

Quote
Originally posted by: vudu
Here's how EA will advertise the game:

Show a bunch of real football player playing the game for 15 seconds.  Show some gameplay movies from the PS3 or Xbox 360 version.  Show the Madden logo and at the bottom of the screen show the PS3, Xbox 360 and Wii logos.

Normally, I'd agree, but Nintendo would likely have them do something with the FHC to emphasize it as a feature.

If that means that Madden would get coverage from Nintendo's ads, so be it.

I'm insanely glad to see Madden offering FHC features in gameplay. Sports are basically what determine a large portion of the older audience and having the best sports experiences would go a LONG way toward reestablishing Nintendo in NA.

Yeah, but didn't the GC also had a Madden game before or after it's launch? I know they always release a GC version, unless I am mistaken...

And what does FHC mean?

[Smash_Brother]

Free hand controller (the remote).

Like I said, the control scheme could make ALL the difference if marketed properly.

That, and the GC didn't have an online mode.