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General Gaming / RE: Microsoft showing their true colors once again.
« on: June 19, 2007, 11:02:54 AM »Quote
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I think 'lemon-flavored dead fetus souls' would be more accurate.
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MS said that they'd enter the market if Sony attempted to take over the "living room" area because MS wanted a piece of that, too.
Both Sony and MS are tolerating the loss of money right now because the eyes on the prize see a living room situation where families sit down and buy their content off of MS/Sony media services, downloaded right to their media box, and both MS and Sony want to be that box (as does Apple).
Neither company sees gaming as a profitable venture, but they both see gaming as a trojan horse to deliver downloadable media to living rooms everywhere and for that reason, they're both willing to endure the losses that come with it.
It's pretty ironic, considering that Nintendo is the one who actually landed the first REAL "mainstream" console with the Wii.
Selling games and making $5-10 off a licensing fee every sale is a pittance, not only compared to the costs of operation for Sony/MS, but also the amount they COULD be making on "owning" the living room.
So yeah, if Sony pulls out of the gaming market and focuses on a different path into the living room, you can probably expect MS to do the same.
Neither of these companies is here for games, what with Sony's declaration of "The PS3 can sell without games" and MS's goal of being the media box.
All that said, the amount of irony in Nintendo being the winner AND having the most mainstream appeal this gen is unbelievable...
I remember people were talking about a possible iTunes channel when the Wii first came out. That being said, I seriously doubt that either MS/Sony will ever be able to 'dominate' the living-room captive-audience market. I don't think either company could have done it even if their respective console had won this generation by a landslide.
Think about it. MS/Sony want you to buy and make their consoles the center of your entertainment life so that eventually they can sell you other things (computers, TVs, media players) that are overpriced but which your 'entertainment hub' is locked into. But that's never going to work. A person might have a Sony TV, a computer running Microsoft Vista, an iPod for listening to music, a Wii gaming system, a HD-DVD player, etc. Neither company is ever going to be able to make a home media hub so compelling that someone will be willing to forgo market choice for compatibility. Period.

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