I'm pretty sure Nintendo understands how badly they will need to advertise the Rev in order to make things happen this time around. They're doing everything else right, by my count.
1. Offer something the competition does not to differentiate yourself, something which will appeal to developers and gamers alike: the Revmote.
2. Offer incentives for existing and hardcore/retro gamers to own the console: Zelda TP support and the Virtual Console.
3. Form REAL alliances with 3rd parties and help them to bring their ideas regarding your new technology to life: Ubi and Red Steel (and who knows what else).
4. Advertise it like crazy to ensure that it's well-known just how it works. Simple, concise commercials which CLEARLY show the functionality of the Revmote and it's application to a game. Frankly, I can think of no better game than Red Steel: a video of a player shooting the guns out of the hands of thugs then swordfighting a Yakuza boss and forcing him to submit would be perfect. It's dark, it's gritty, it's intense, and as long as the commercial makes it clear that it's the player's hand motions which are controlling the sword, it would perfectly convey the point.
If Nintendo can make good on #4, then they'll have a serious bid for the console war.
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I would like to point out to the Apple people that OSX stole feature from Vista. They were just to the market faster.
So Apple has spies in MS's development teams?