The "All Play" moniker is what killed Madden 09. Madden 07 and 08 sold much better.
wrong. marketing is what killed madden 09 on wii.
Almost all sales on wii are a result of marketing. It's a self fulfilling prophecy. They don't market the game. It doesn't sell. They say all wii games aren't selling. They sometimes put less effort into the game making it not as good and then it doesn't sell and so they don't make anymore wii games. It's pretty obvious. When's the last time you saw a commercial for a third party wii game? Boom Blocks?
Marketing is the absolute key to everything in the gaming industry. Marketing first, quality second. The way people find out about wii games is by looking at store shelves. They're not pointed in one direction. That's why game sales are spread out. Wii and DS sell more games than anyone, but you don't see many of them in the top ten because they'll sell five thousand copies of two hundred different games.
The way you find out what's good on xbox360 and PS3 is by watching tv, reading magazines, reading comics, listening to the mainstream gaming podcasts, reading their sites. Why do Wii Fit and guitar hero crank out sales? They're on tv all the time. Not just commercials but GMA and the daily show and on sitcoms. You can find them in commercials for other products. Madden is all over the sports world. Watch ESPN and they talk about it all the time. They use it in their shows. That's extra commercial time that sam and max is just not going to get. and I don't see lucas arts pushing it either. and it's not going to sell.