...And Boom Again! EA Sports Madden NFL 2004 Shatters Records with Two Million Units Sold in Three Weeks
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 2, 2003--Electronic Arts, the world's leading developer and publisher of videogames, today announced that based on internal tracking, two football titles launched in July and August have broken records. Madden NFL 2004 has sold through more than two million units in just over three weeks. NCAA® Football 2004 has sold through close to one million units.
"The data we're getting from retailers indicates this could be another record breaking year for Madden NFL and NCAA Football," said EA Senior Vice President of Marketing Frank Gibeau. "The season is just beginning and serious fans have already been to the store twice for football games made by EA SPORTS."
Major retailers have confirmed a record-breaking launch. "Based on the first three weeks of sales across all platforms, Madden NFL 2004 is the fastest selling game in the history of EBGames," said Jeff Griffiths, President and CEO.
"EA broke the record," said GameStop President and Chief Operating Officer Dan DeMatteo. "Madden's first week numbers made it the fastest-selling game we've ever had in our stores."
Based on internal tracking, EA estimates:
"We couldn't be happier with the way this game has been received by fans and critics," said EA's Tiburon Studio General Manager Steve Chiang. "Gaming critics have overwhelmingly chosen Madden NFL 2004 as the top rated game and we've achieved our highest ratings in the history of the franchise."
"Consumer enthusiasm for our football titles suggests it's going to be an unprecedented year for the entire EA SPORTS brand," said Frank Gibeau. "September releases include NASCAR Thunder 2004, NHL 2004 and Tiger Woods PGA TOUR 2004. In October, we'll launch a major marketing campaign to promote breakthrough game play innovations in NBA LIVE 2004. We'll finish up the year in sports with FIFA 2004 and NCAA March Madness 2004 launching in November."
Quote
Seriously what sort of dumbsh!t pays a company $50 each year for a game that is virtually the same thing as last year and doesn't clue in that they're being royally ripped off?
Quote
Seriously what sort of dumbsh!t pays a company $50 each year for a game that is virtually the same thing as last year and doesn't clue in that they're being royally ripped off?