And some new details about the expanded service.
http://www.nintendoworldreport.com/news/41875/my-nintendo-launching-worldwide-in-march
The My Nintendo loyalty program will be launching before the end of the quarter.
Nintendo announced the details of the program at a shareholder's meeting following last night's release of their 3rd quarter financials. The program will launch in all major territories this March, and will feature two classes of points:
The existing Nintendo Network ID structure appears to migrate over to My Nintendo, but the game achievements may not be available for 3DS or Wii U titles - this would begin with the next console/handheld.