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Gaming Forums => Nintendo Gaming => Topic started by: ShyGuy on April 18, 2013, 03:25:59 PM

Title: Bill Trinen is Director of Product Marketing
Post by: ShyGuy on April 18, 2013, 03:25:59 PM

Here I thought he was still head of Nintendo Treehouse (translations) but he has moved up in the world. Is he being groomed to take over for Reggie eventually?

HOWEVER if he is director of marketing, then he has dropped the ball with the Wii U.

Hey, Broodwars, you seem to hate Nintendo executives, should we get out the long knives for Bill Trinen?

Bill Trinen is a video game SAINT and I will fight anyone who says otherwise.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: alegoicoe on April 18, 2013, 04:05:39 PM
Not only he has dropped the ball with the Wii U but the 3DS as well, I think Nintendo Direct's have created more talking than the official marketing campaigns for both consoles.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Ceric on April 18, 2013, 04:15:29 PM
Theirs an official campaign?
Title: Re: Bill Trinen is Director of Product Marketing
Post by: alegoicoe on April 18, 2013, 04:33:59 PM
Theirs an official campaign?


I don't know, I imagine there is something official from NOA that promotes Nintendo products.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: broodwars on April 18, 2013, 04:36:10 PM
Hey, Broodwars, you seem to hate Nintendo executives, should we get out the long knives for Bill Trinen?

Actually, I believe the only Nintendo executive I've said I outright don't like is Reggie, who I think is incompetent and ineffectual in his role at NoA.  I don't think Iwata's doing a particularly good job as head of Nintendo, but I don't actually dislike him.  Ditto for Miyamoto, who I like personally but don't think has proven to be a good overseer of others' projects in the past few years.

Plus, I have previously stated on the internet (probably a Twitter conversation with Insanolord) that I'm in favor of Bill Trinen leading NoA. He has the experience, he knows NoA, and he knows firsthand the quality NoA can turn out from his experience as head of Nintendo Treehouse.  And unlike Reggie, even when he's shilling something I still buy some amount of sincerity from him about the product.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Kairon on April 18, 2013, 04:51:30 PM
Is it time to break out the #TeamReggie and #TeamTrinen tags?
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Oblivion on April 18, 2013, 05:07:31 PM
Sessler and Trinen in one video? Hell yes.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Ian Sane on April 18, 2013, 05:19:35 PM
I don't like Iwata and Miyamoto as executives but I admire their historical work as game creators.  Both men contributed a lot of my videogame fandom.  Reggie isn't a videogame guy so that hurts him.  Like if you had him play Super Metroid or Ocarina of Time would he get why those games are great?

Regarding the marketing of the Wii U, I don't see ads but I found in the past I used to see lots of Nintendo ads during WWF Raw and my TV viewing habbits are totally different now so for all I know Nintendo has tons of commercials but not on the types of programming I watch.  A lot of the concern is that the Wii U's name and appearance is too similar to the Wii, thus causing confusion that the Wii U is merely a Wii accessory.  Well NOA didn't design the name or the look of the system so I'm not going to hold Bill Trinen, Reggie or anyone at NOA responsible for that.  Bill also is not at fault for the Wii U having so little games out.  I tend to hold marketing responsible when a product SHOULD be selling but isn't.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: shingi_70 on April 18, 2013, 05:42:12 PM
Is it time to break out the #TeamReggie and #TeamTrinen tags?

#TeamAdelman
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Louieturkey on April 18, 2013, 06:56:27 PM
Is it time to break out the #TeamReggie and #TeamTrinen tags?

#TeamAdelman
Rick?
Title: Re: Bill Trinen is Director of Product Marketing
Post by: shingi_70 on April 18, 2013, 07:01:20 PM
Is it time to break out the #TeamReggie and #TeamTrinen tags?

#TeamAdelman
Rick?
Dan the gut behind Nintendo's digital efforts.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Louieturkey on April 18, 2013, 08:21:45 PM
Is it time to break out the #TeamReggie and #TeamTrinen tags?

#TeamAdelman
Rick?
Dan the gut behind Nintendo's digital efforts.
You want him to be CEO?
Title: Re: Bill Trinen is Director of Product Marketing
Post by: shingi_70 on April 19, 2013, 02:02:55 AM
Is it time to break out the #TeamReggie and #TeamTrinen tags?

#TeamAdelman
Rick?
Dan the gut behind Nintendo's digital efforts.
You want him to be CEO?
Not really just think he's a cool guy. If anything Trinen being the CEO with Adelman being over NOA's developer relations could be a boon for the company.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Caliban on April 19, 2013, 03:57:53 PM
I think Bill Trinen's a cool guy.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Ceric on April 19, 2013, 04:03:16 PM
Hey, Broodwars, you seem to hate Nintendo executives, should we get out the long knives for Bill Trinen?

Actually, I believe the only Nintendo executive I've said I outright don't like is Reggie, who I think is incompetent and ineffectual in his role at NoA.  I don't think Iwata's doing a particularly good job as head of Nintendo, but I don't actually dislike him.  Ditto for Miyamoto, who I like personally but don't think has proven to be a good overseer of others' projects in the past few years.

Plus, I have previously stated on the internet (probably a Twitter conversation with Insanolord) that I'm in favor of Bill Trinen leading NoA. He has the experience, he knows NoA, and he knows firsthand the quality NoA can turn out from his experience as head of Nintendo Treehouse.  And unlike Reggie, even when he's shilling something I still buy some amount of sincerity from him about the product.
I think you've said that on the Podcast.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Fatty The Hutt on April 19, 2013, 04:16:14 PM
Is it time to break out the #TeamReggie and #TeamTrinen tags?
I know which side I'm on!
(http://i71.photobucket.com/albums/i130/monorail77/TrinenLove2_zps195c5fb6.png) (http://s71.photobucket.com/user/monorail77/media/TrinenLove2_zps195c5fb6.png.html)
Title: Re: Bill Trinen is Director of Product Marketing
Post by: tendoboy1984 on April 19, 2013, 05:43:29 PM
What happened to Scott Moffit? I thought he was head of marketing?


I'm glad NOA is promoting Trinen to a better position where he actually has some influence within the company. Reggie is an outsider who knows next to nothing about video games, and Moffit just seems like a poser.


Between Reggie and Moffit, Trinen is the only one with actual experience in game development (as head of Nintendo's Treehouse localization team). He would be the perfect guy to take over NOA once Reggie is kicked out.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: TJ Spyke on April 19, 2013, 05:47:54 PM
What happened to Scott Moffit? I thought he was head of marketing?

He is Executive Vice President of Sales & Marketing.

Why would Reggie be kicked out? He's not doing that bad of a job, he is doing good with what Japan gives him.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: tendoboy1984 on April 19, 2013, 05:51:31 PM
What happened to Scott Moffit? I thought he was head of marketing?

He is Executive Vice President of Sales & Marketing.

Why would Reggie be kicked out? He's not doing that bad of a job, he is doing good with what Japan gives him.


Reggie should allow NST to make more games themselves, instead of just Mario vs DK sequels. And he needs to expand Retro Studios so they can work on multiple projects at a time.

And Nintendo of Europe doesn't even make anything. They're just a localizing branch. Why doesn't Nintendo just open up a few studios in Europe so they can have more games in development on a regular basis?

Nintendo really needs to expand their game development outside of Japan. It's one of the reason's why Sony has so many franchises at their disposal, they have studios around the world working on stuff.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: TJ Spyke on April 19, 2013, 05:54:22 PM
You realize it's NCL (Japan) who decides when branches of Nintendo gets to make games? Sony lets their regional branches have a lot of autonomy. Nintendo doesn't. So Reggie is not able to do the same things SCEA can. Trinnen would not be any different. You seem to be under the impression that Reggie has more power than Iwata actually gives him.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: tendoboy1984 on April 19, 2013, 05:57:13 PM
You realize it's NCL (Japan) who decides when branches of Nintendo gets to make games? Sony lets their regional branches have a lot of autonomy. Nintendo doesn't. So Reggie is not able to do the same things SCEA can. Trinnen would not be any different. You seem to be under the impression that Reggie has more power than Iwata actually gives him.


Well then Nintendo needs to get with the times. They should give their regional branches more autonomy and creative freedom, or else they'll always be stuck in the past. Even SEGA had a US studio back in the 1990's that worked on Sonic 2 and Sonic 3, in addition to games like Crazy Taxi and Daytona USA.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: TJ Spyke on April 19, 2013, 06:01:22 PM
And look what happened to Sega, and Sony is in deep red.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on April 19, 2013, 06:08:27 PM
Nintendo should have around 5 developers based in the western hemisphere, they could even call them 'The Western 5'
Title: Re: Bill Trinen is Director of Product Marketing
Post by: shingi_70 on April 19, 2013, 08:58:49 PM
And look what happened to Sega, and Sony is in deep red.

That's mostly due to systems not selling or being overpriced and not because of having more western devs.
Nintendo won't ever let NOA or NOE have more autonym in fear of exactly what's happening at sony where the leader system Architect is a Western and scee and sceaa having way more pull than scej has at this point.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on April 19, 2013, 09:01:38 PM
And look what happened to Sega, and Sony is in deep red.

That's mostly due to systems not selling or being overpriced
gee, sounds familiar
Title: Re: Bill Trinen is Director of Product Marketing
Post by: tendoboy1984 on May 03, 2013, 04:24:22 AM
And look what happened to Sega, and Sony is in deep red.

That's mostly due to systems not selling or being overpriced and not because of having more western devs.
Nintendo won't ever let NOA or NOE have more autonym in fear of exactly what's happening at sony where the leader system Architect is a Western and scee and sceaa having way more pull than scej has at this point.

Good point. So why doesn't the head Japanese branch (Sony Computer Entertainment Inc.) make more games to balance out that situation? They let Sony Computer Entertainment America and Sony Computer Entertainment Europe take all the credit, it seems. Amd now Mark Cerny is the lead system architect for the PS4.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: RarityGamer on May 03, 2013, 02:01:19 PM
I don't think marketing is the problem with the Wii u. It simply just doesn't have what people want at the moment. They released it with very little and developers simply weren't ready.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 03, 2013, 02:08:29 PM
I don't think marketing is the problem with the Wii u. It simply just doesn't have what people want at the moment. They released it when they've and developers simply weren't ready.
they can't even get across the fact that it's a new system, come on...
Title: Re: Bill Trinen is Director of Product Marketing
Post by: RarityGamer on May 03, 2013, 02:32:17 PM
I don't think marketing is the problem with the Wii u. It simply just doesn't have what people want at the moment. They released it when they've and developers simply weren't ready.
they can't even get across the fact that it's a new system, come on...


But again, who's fault is that? Instead of calling it something new or even just the Wii 2, they called it the Wii U. Which sounds more like an attachment like the Wii Balance board and so on...


Here in the UK another shop (ASDA) have just cut the price again and still, no-one is interested.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 03, 2013, 06:29:12 PM
I don't think marketing is the problem with the Wii u. It simply just doesn't have what people want at the moment. They released it when they've and developers simply weren't ready.
they can't even get across the fact that it's a new system, come on...


But again, who's fault is that? Instead of calling it something new or even just the Wii 2, they called it the Wii U. Which sounds more like an attachment like the Wii Balance board and so on...

isn't that part of the point of marketing? To dispel those previous ideas... the 3DS had a very similar problem that it managed to overcome.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Louieturkey on May 03, 2013, 07:21:08 PM
Sounds like they pushed a message to internet connected Wii's letting their owners know about the Wii U and how it is a new system and not an add on and how they should buy it.  Is this a result of Bill's influence? :P
Title: Re: Bill Trinen is Director of Product Marketing
Post by: TJ Spyke on May 03, 2013, 07:26:18 PM
I got that message a few days ago, I think it would have been better to send it out a few months ago.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: RarityGamer on May 04, 2013, 12:36:41 PM
I don't think marketing is the problem with the Wii u. It simply just doesn't have what people want at the moment. They released it when they've and developers simply weren't ready.
they can't even get across the fact that it's a new system, come on...


But again, who's fault is that? Instead of calling it something new or even just the Wii 2, they called it the Wii U. Which sounds more like an attachment like the Wii Balance board and so on...

isn't that part of the point of marketing? To dispel those previous ideas... the 3DS had a very similar problem that it managed to overcome.


That's different though. The DS and 3DS are one unit. A console isn't. A lot of people thought the Wii U was just a touch screen pad for a while.


Didn't Nintendo also cut the marketing budget?


And to be completely honest, if a friend of mine came up to me and asked should he buy a Wii U. I'd probably struggle to give him a reason to. Yes, the games will come, but it was a bit daft of Nintendo to release a console with such a drought of 1st and third party games...
Title: Re: Bill Trinen is Director of Product Marketing
Post by: ShyGuy on May 04, 2013, 08:53:28 PM
Is there a threshold for how many games it takes to make a system worth it? I probably won't have enough time to play all the games I want on the Wii U in 2013 already.

Resident Evil Revelations
Watch Dogs
Wonderful 101
Pikmin 3
Deus Ex Director's Cut
Wind Waker HD
Maybe Splinter Cell
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 04, 2013, 08:56:53 PM
I don't think marketing is the problem with the Wii u. It simply just doesn't have what people want at the moment. They released it when they've and developers simply weren't ready.
they can't even get across the fact that it's a new system, come on...


But again, who's fault is that? Instead of calling it something new or even just the Wii 2, they called it the Wii U. Which sounds more like an attachment like the Wii Balance board and so on...

isn't that part of the point of marketing? To dispel those previous ideas... the 3DS had a very similar problem that it managed to overcome.


That's different though. The DS and 3DS are one unit. A console isn't. A lot of people thought the Wii U was just a touch screen pad for a while.
And alot of people thought the 3DS was another revision for the DS... your point?
Title: Re: Bill Trinen is Director of Product Marketing
Post by: RarityGamer on May 05, 2013, 12:11:07 AM
I never knew or heard of anyone who thought the 3DS was a new DS. My point is, Nintendo did themselves no favours calling it the Wii U.

Gotta love forums. I get a minus for stating the obvious. Ah well, fanboys clearly.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 05, 2013, 12:15:37 PM
I never knew or heard of anyone who thought the 3DS was a new DS.
then you weren't looking hard enough... here is a nice start www.google.com/search?q=can+you+play+3ds+games+on+ds&btnG=&client=ms-opera-mini-android&channel=new (http://www.google.com/search?q=can+you+play+3ds+games+on+ds&btnG=&client=ms-opera-mini-android&channel=new)
Quote
My point is, Nintendo did themselves no favours calling it the Wii U.
and a good marketing campaign should remove any confusion over the name... and all I have seen is a stupid cubicle commercial
Quote
Gotta love forums. I get a minus for stating the obvious.
You get a minus for looking at somebody funny, but disregard the entire karma system it is pointless
Quote
Ah well, fanboys clearly.
Yeah... not really...
Title: Re: Bill Trinen is Director of Product Marketing
Post by: tendoboy1984 on May 05, 2013, 03:03:15 PM
I never knew or heard of anyone who thought the 3DS was a new DS. My point is, Nintendo did themselves no favours calling it the Wii U.

Gotta love forums. I get a minus for stating the obvious. Ah well, fanboys clearly.

But the 3DS is a new DS, just like the PS4 is a new PlayStation, and the Game Boy Advance was a new Game Boy.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: nickmitch on May 05, 2013, 03:31:51 PM
In that sense, you're right. But you're over-generalizing it. The GBA SP was another type of GBA, and the DS Lite, i, and XL were other types of DSes. The 3DS wouldn't fall in to that category.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: BlackNMild2k1 on May 05, 2013, 06:52:15 PM
I never knew or heard of anyone who thought the 3DS was a new DS. My point is, Nintendo did themselves no favours calling it the Wii U.

Gotta love forums. I get a minus for stating the obvious. Ah well, fanboys clearly.

I regularly hear it referred to as the 3D DS as in the next version of the DS.

Most people I know had no idea that the Wii U wasn't an upgraded version of the Wii, so I agree with you.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 05, 2013, 06:54:19 PM
i agree as well but i'm saying the marketing team should be able to overcome that
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Sarail on May 05, 2013, 07:03:02 PM
I've had several people at work (who know I'm a rather serious gamer) ask me about the Wii U, and what kind of game it is. People seriously don't understand that it's a new console.

Nintendo really should have just called it the Wii 2 or the Nintendo U. Or a new name altogether.

A friend of mine just bought a 3DS, and he had no clue it was a brand new handheld console. He thought it was just another extension of the DS line. Luckily, he bought a bundle that came with Mario Kart 7, so he actually has a new game to play and test out the new features on. He has several DS games from owning a DS Lite previously.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 05, 2013, 07:05:50 PM
I've had several people at work (who know I'm a rather serious gamer) ask me about the Wii U, and what kind of game it is. People seriously don't understand that it's a new console.

Nintendo really should have just called it the Wii 2 or the Nintendo U. Or a new name altogether.

A friend of mine just bought a 3DS, and he had no clue it was a brand new handheld console. He thought it was just another extension of the DS line. Luckily, he bought a bundle that came with Mario Kart 7, so he actually has a new game to play and test out the new features on. He has several DS games from owning a DS Lite previously.
Again marketing should be able to overcome these things...
Title: Re: Bill Trinen is Director of Product Marketing
Post by: TJ Spyke on May 05, 2013, 07:11:18 PM
Marketing sometimes can't overcome stupidity.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: pokepal148 on May 05, 2013, 07:29:43 PM
Marketing sometimes can't overcome stupidity.
then why do people buy so many iphones JK
no seriously it can make some effort to though
Title: Re: Bill Trinen is Director of Product Marketing
Post by: nickmitch on May 05, 2013, 09:21:27 PM
Nintendo clearly has a marketing problem. That can't be denied. I think they just didn't know what to do after all the free press the Wii got. They barely had to do anything. It seemed like every local news station had a story on the thing. With the Wii U (in the US, at least), there were other things going on, little interest was made by the press, and the name made it easily dismissible as "the new thing for Wii."

Nintendo can still turn this ship around though.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: AnGer on May 05, 2013, 11:41:56 PM
I believe what Nintendo should do is just keep up a constant flow of high-grade (1st party) games. It seems to have worked for the 3DS, which is picking up speed (although the outlook for 2014 seems pretty grim), so it should work for the WiiU. Of course an official price drop might also do the trick.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: ShyGuy on May 06, 2013, 12:02:27 AM
I think a library of Gamecube VC would do wonders for the console.

Nintendo should pay for the conversion of some cult favorite 3rd party games

Skies of Arcadia, PN03, Killer 7...
Title: Re: Bill Trinen is Director of Product Marketing
Post by: AnGer on May 06, 2013, 01:09:38 AM
VC will most likely not boost the WiiU sales for two reasons:

1. "The market" does not care for old games, it cares for new games.

2. Those who are interested in these games are most likely people who already own a WiiU anyway.

While VC is a nice gesture, and I for one do like it to some extent (mainly because unlike with Sony, we Europeans get to see some stuff we did not before), it is not a selling point for the general public.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: RarityGamer on May 06, 2013, 06:10:05 AM
VC will most likely not boost the WiiU sales for two reasons:

1. "The market" does not care for old games, it cares for new games.

2. Those who are interested in these games are most likely people who already own a WiiU anyway.

While VC is a nice gesture, and I for one do like it to some extent (mainly because unlike with Sony, we Europeans get to see some stuff we did not before), it is not a selling point for the general public.


I agree. VC can be great, but it's not enough to make it a huge selling point.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: ShyGuy on May 06, 2013, 10:07:55 AM
I think there is a significant percentage of "hard core" gamers holding off on the Wii U until it gets more titles that they want. I think desirable Gamecube VC titles would push some of them over the edge.
Title: Re: Bill Trinen is Director of Product Marketing
Post by: Ian Sane on May 06, 2013, 01:13:29 PM
A lack of titles is a big reason why I'm holding off on a Wii but old Gamecube VC games, which I already own, would have zero effect on me.  Nintendo also re-released a lot of Gamecube games as NPC titles on the Wii so a lot of the big Gamecube titles are not that obscure.  And Nintendo sure as hell wouldn't re-release Wind Waker any time soon with a remake on the way.  Also, this is Nintendo.  If they started a Cube VC they would release the games at a snail's pace and would pick the more common and readily available titles first.  It isn't like obscure titles like Skies of Arcadia Legends of Ikaruga would be out any time soon, if ever.

For me it's not just a lack of titles that keeps me from purchasing a Wii U but also what kind of future I think it will have.  I'm not in the mood for lousy third party support and the Wii U is doing horrible on that front.  I also did not like the direction Nintendo went on the Wii so I need evidence that the Wii U will not continue in that direction, but since it is called "Wii U" I would naturally assume it would go in the same direction.  That part of it is fairly personal and I don't know if there are enough people with the same opinion to seriously affect sales but general concern about the console's future is almost certainly a factor.