In 2010, EA Sports has managed to put one more soccer game than usual onto store shelves, that being 2010 FIFA World Cup South Africa, released across four platforms earlier this year. By the time the next FIFA title hits stores, Bilbey predicts that America will become the worlds biggest market in terms of video game sales for football/soccer.
The 2010 FIFA World Cup in South Africa is currently underway. Assuming that the strong American team continues to do well, sales of FIFA titles may see sales spikes across the country.