The North American division, Level-5 International America Inc., will be based in Santa Monica, CA and will employ about ten people and is expected to be open by September. A European division will follow sometime in 2011.
These expansion plans serve two goals. Level-5 will now be able to self-publish their lucrative franchises outside of Japan, greatly increasing their revinue. In an interview with Nikkei Trendy, Level-5 President Akihiro Hino specifically mentioned the Layton series, which has proven to be an evergreen success in western markets, as one of the franchises for which Level-5 hopes to take over international publishing responsibilities. Level-5 also hopes to gain access to local development talent, and shape their brand so that it better appeals to western markets.