Unbelievable growth in the market over the past few years is giving Nintendo reason enough to more aggressively pursue it.
http://www.nintendoworldreport.com/newsArt.cfm?artid=16574
In an interview with Reggie Fils-Aime at the Nintendo NEX Latin America 2008 conference in Playa Bonita, Panama, it was revealed that Nintendo intends to more aggressively pursue the Latin American market. According to Fils-Aime, "Nintendo has experienced phenomenal growth in the region over the past few years, growth that has even surpassed what we have seen in the United States."
Head of Nintendo's Latin America branch, Bill van Zyll, claims that the market could be worth $2 billion this year. Though only a fraction of the $57 billion market, "the long-term economic potential of Latin America makes this an extremely important market" says Fils-Aime. Nintendo has not currently described their plan of action for the region, but more information should be presenting itself soon.
