Nintendo and Wii Fit branding will appear on one car each in two different races: The No. 16 IndyCar Series car in the Indianapolis 500 held in Indianapolis, Ind; and the No. 40 NASCAR car in the Coca-Cola 600 held in Charlotte, N.C. Both races will be held on Memorial Day, May 25.
“Wii Fit is an easy way for every member of the family to keep active and play together, and we felt this day of auto racing was a perfect match,” said Steve Bickham of Nintendo of America. “A day at the races is always lots of fun, but these drivers need to be in top shape to endure the 1,100 miles that Team Ganassi will race that day.”
Formula 1 is only really popular in EuropeAsia too, and South America. Basically everywhere except the USA. That's way too expensive a business for Nintendo to get involved in though, there'd be no point. Nintendo could have saved the F1 Super Aguri team from bankruptcy and become heroes in Japan, which would have been really cool but the costs would be astronomical. This move makes the most sense.
Formula 1 is only really popular in Europe, Nintendo can't risk selling them any more Wii Fit, the continent is a couple hundred thousand balance boards away from sinking into the ocean.
Asia too, and South America. Basically everywhere except the USA.
lol Wii Fit car crashed and almost killed a group of people in pitlane