Dunaway addressed some important points. Among them:
• Advertising will not begin until the week of the game’s launch. Its ad slogan will be “How will it move you?”, and will feature pictures of people balancing on the Wii Balance Board.
• NOA will be trying very hard to reach women and, in particular, moms. The reason for the delayed ad campaign is that NOA doesn’t believe that your mother is going to mark “Wii Fit” on the calendar weeks before the release. Rather, mom hears about the game on the radio or through a magazine, becomes interested, and buys it. She might also be bugged to do so by her kids.
• Rather than going all-out on television and magazine ads, NOA is preparing a massive public-relations campaign. Diane Sawyer already tried the game and said that “it really does make you work.”
• The thinking here is that women and moms are more influenced by family, friends, and the news than TV and magazine ads.
• Unlike most exercise equipment, Dunaway does not believe the Balance Board will end up in the garage. Wii Fit tracks your progress over time, which Dunaway believes will keep people motivated.
For the full interview, click the link above.
Cammie Dunaway on Wii Fit
Didn't Cammie Dunaway used to work for Frito-Lays before Yahoo and Nintendo? Maybe she needs to be on Wii Fit.
I started seeing ads for both GTA IV and Wii Fit from the moment Mario Kart got released 2 weeks ago. There's a huge double page cover ad on the front of the Metro for Wii Fit this morning.
Wii Fit used the exact same "what's this?" introductory-style ad as the Wii itself. It worked very well at describing what it is and what it does.
That said, I'm still seeing ads for NSMB and Nintendogs 3 years later.
