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Community Forums => General Chat => Topic started by: Dasmos on March 04, 2008, 12:23:54 AM

Title: Digital Download
Post by: Dasmos on March 04, 2008, 12:23:54 AM
Radiohead did it with In Rainbows, some rapper (who was working with Trent Reznor) did it and now NIN has released Ghosts I-V as a digital download.

In Rainbows was a massive success with many fans opting to pay for the album, NiggyTardust not so much (only 1 in 5 people paid for the album) and it is yet to be seen if Ghosts is sucessful.

Can you see this being the way of the future with album releases? I can definitley see this catching on, maybe it's a better path for already established bands to take rather than somebody releasing a debut album.
Title: Re: Digital Download
Post by: vudu on March 04, 2008, 02:09:51 PM
NiggyTardust was amazing.  I never would have given it a shot if it was released any other way.  (I couldn't even be bothered with acquiring it through illicit means.)  Which brings me to my response.
Quote
NiggyTardust not so much (only 1 in 5 people paid for the album)
You have to keep in mind that a lot of people downloaded NiggyTardust just because it was Nine Inch Nails related.  Most of these people (like me) wouldn't have given the album a second thought had it not been free to download.  So even if only 20% of people download it, if 1,000% more people check it out than would have otherwise, Saul Williams (aka some rapper who was working with Trent Reznor) comes out ahead.
Title: Re: Digital Download
Post by: Dasmos on March 04, 2008, 06:25:37 PM
I guess coverage-wise it was a success, but I think read somewhere that more people had purchased his last album than they had paid for it this time. I guess we'll just have to see his next release to see how much an effect it has made on the whole thing.
Title: Re: Digital Download
Post by: Shift Key on March 05, 2008, 05:32:56 AM
http://www.techdirt.com/articles/20080304/162842435.shtml

Seriously, its about better marketing. The music industry is no longer the "turn the crank, money comes out" cash cow that it was.