National Promotion with Nestle Waters’ Aquapod™ Bottled Water and Dewy’s Adventure™ Video Game Offers Grand Prize Trip to Costa Rica and Other Prizes
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Konami Digital Entertainment, Inc. and Nestle Waters North America Inc. will provide a positive “Green" and health message to children this fall with a promotional partnership surrounding the highly anticipated release of Dewy’s Adventure™ for the Wii™ home video game system and the popular Nestle Waters’ beverage option for kids, Aquapod™ Natural Spring Water. Through the partnership, Aquapod™ will administer a national contest and sweepstakes offering consumers a chance to win an exciting rain forest/eco-adventure to exotic Costa Rica along with other fabulous prizes, including copies of Dewy’s Adventure™. The sweepstakes will run from September 12th through November 30th.
The program is supported by a multi-million dollar marketing and promotional campaign which includes national print, television, radio advertising, Internet media, coupon offers, in-store point-of-sale messaging, and more. Television spots announcing the sweepstakes will air nationally on major television stations, and will feature gameplay footage of Dewy’s Adventure™ and the Aquapod™ logo. Radio spots will also support the Program, running on stations nationwide, from October 1st to November 17th. An FSI will run during the first week of the sweepstakes period, reaching 25 million households nationwide with coupon offers as well as the launch of www.aquapodmoms.com website that will provide moms information about the importance of kid’s hydration.
A number of half-liter 24 pack cases of Poland Spring®, Deer Park®, Zephyrhills®, Ozarka® and Ice Mountain® brand Natural Spring Waters, and Arrowhead® brand Mountain Spring Water will contain on-pack stickering that will feature Dewy’s Adventure™ artwork along with the Konami logo and information about the Program.
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End his life early by incarcerating him in a bottle and ingesting Dewy.
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Originally posted by: Kairon
Wow, it's great to see Konami trying a little bit to advertise this...
Hopefully this game exhibits sales legs throughout the duration of this product tie-in and the holiday season!
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Originally posted by: Kairon
How well is really well GP? I know that both Elebits and Dewy were sent to die in Japan with almost no push from Konami... it's almost as if they've decided that they don't want these games to sell, no matter how much effort the dev team puts in.
