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NWR Interactive => TalkBack => Topic started by: WindyMan on August 02, 2007, 03:54:16 PM

Title: Nintendo Getting New Ad Agency
Post by: WindyMan on August 02, 2007, 03:54:16 PM
Karmarama will be the new force behind Nintendo's creativity in advertising.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=14153

 Advertising agency Karmarama will soon be in charge of Nintendo's $26.5 million advertising account.  Marketing Week magazine got the scoop, stating that the firm has apparently won the account over three other ad agencies.  Some of Karmarama's previous and current clients include Amstel Beer, Goodyear Tires, the History Channel and CNN.    


The appointment of Karmarama comes after Nintendo's previous agency, Leo Burnett, declined to renew its deal with Nintendo.  Leo Burnett had been with Nintendo since 2000, and helped oversee the GameCube, Nintendo DS and Wii launches.

Title: RE: Nintendo Getting New Ad Agency
Post by: Mashiro on August 02, 2007, 04:36:47 PM
Thank God.

Nintendo ads have always seemed . . . I dunno not that great as of late. I will miss the "Wii would like to play" guys though.
Title: RE: Nintendo Getting New Ad Agency
Post by: Ceric on August 02, 2007, 05:03:26 PM
Changing Agency doesn't mean the campaign will change right away but, it could.

Though $26.5 Million seems awfully low to me.   Even if thats just for the States.
Title: RE: Nintendo Getting New Ad Agency
Post by: pSYCO-gAMER321 on August 02, 2007, 05:32:43 PM
Wii will like to play...
Title: RE:Nintendo Getting New Ad Agency
Post by: nickmitch on August 02, 2007, 05:48:00 PM
Quote
Originally posted by: Ceric
Changing Agency doesn't mean the campaign will change right away but, it could.

Though $26.5 Million seems awfully low to me.   Even if thats just for the States.


Agreed. Nintendo should put some of it extra earnings in the budget. They don't actually need better commercials, just more of them.
Title: RE: Nintendo Getting New Ad Agency
Post by: Guitar Smasher on August 02, 2007, 06:03:17 PM
I've started seeing more commercials for the first Brain Age as of late...  I'm in Canada, and I've never seen any advertising for the game before.
Title: RE:Nintendo Getting New Ad Agency
Post by: Arbok on August 02, 2007, 06:13:21 PM
Quote
Originally posted by: Ceric
Though $26.5 Million seems awfully low to me.   Even if thats just for the States.


I fully agree, considering that covers both the systems and first party games (and probably most things they publish as well).
Title: RE: Nintendo Getting New Ad Agency
Post by: IceCold on August 02, 2007, 06:54:57 PM
Last I checked, it was a $200 million dollar campaign..
Title: RE: Nintendo Getting New Ad Agency
Post by: NWR_pap64 on August 02, 2007, 07:21:04 PM
This means no more masterpieces in Nintendo advertising like the "Who are you?" campaign! Hooray!

Although, the Touch generation ads, the Brain age ads and the Wii ads were really good.
Title: RE: Nintendo Getting New Ad Agency
Post by: Enner on August 02, 2007, 07:32:16 PM
This is a nice change of pace. I hope they will do better then their predecessor.