Players Flex Their Mental Muscles With Brain Age for Nintendo DS
Incredible 'Brain-Training' Craze in Japan Moves Across Ocean to the United States
REDMOND, Wash., Jan. 30 /PRNewswire/ -- After decades of exercising players' thumbs, Nintendo is now moving to their minds. Brain Age(TM): Train Your Brain in Minutes a Day for Nintendo DS(TM) will help players flex their mental muscles. Brain Age represents the first in a series of U.S. brain-training titles that already have taken Japan by storm.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060130/LAM055 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20050516/NINTENDODSLOGO )
Brain exercise has been a hot topic lately. Baby Boomers and test-prepping school kids alike want to challenge themselves. In fact, a recent Time magazine article cited Brain Age in its exploration of the trend of people looking for ways to exercise their brains.
But Baby Boomers picking up a video game system? It's not as far-fetched as you might think. Three separate titles in the brain-training series are currently a huge craze in Japan. Each of them has achieved sales of more than 1 million units, with the most recent title hitting that milestone in less than a month. The craze has been fueled largely by older players, many of whom had never played a video game system before.
Brain Age (known as Brain Training in Japan) was inspired by the work of Professor Ryuta Kawashima, a prominent Japanese neuroscientist. His studies evaluated the effect of performing reading and mathematic exercises to help stimulate the brain.
"Young or old, everyone looks for ways to get a mental edge," says Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "Our brain-training series, led by Brain Age, builds on the popularity of word and number puzzles and acts as a treadmill for the mind."
Brain Age presents players with a series of fun mental brain-training challenges that incorporate word memorization, counting and reading. It even includes sudoku number puzzles, which have become extremely popular features in newspapers around the country. The distinctive touch screen of Nintendo DS lets users write their responses, just as though they were using a PDA. Players even turn the Nintendo DS sideways to make it feel more familiar, like a book. The more often users challenge themselves, the better they become at the tasks and the lower their estimated DS "brain age."
Nintendo's brain-training series of games represent a cornerstone of Nintendo's aim to expand the world of video games to new audiences. The second title in the series, Big Brain Academy (known as Brain Flex in Japan) offers players 15 fun activities that test their brain powers in areas like logic, memory, math and analysis. Up to eight people can play with a single game card, and each activity takes less than a minute to complete.
Brain Age: Train Your Brain in Minutes a Day is rated E for Everyone and launches on April 17. Big Brain Academy is Rated E for Everyone and launches May 30.
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Originally posted by: Artimus
Once again NOA proves they no longer care about real gamers and only care about nongamers. This continued focus on worthless products like this is tiring. I am no longer a Nintendo fan because I cannot take any more of this obsession with these games. The normal games have suffered so much because of the hundreds of non-games. Shame on you Nintendo!
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Originally posted by: Artimus
Once again NOA proves they no longer care about real gamers and only care about nongamers. This continued focus on worthless products like this is tiring. I am no longer a Nintendo fan because I cannot take any more of this obsession with these games. The normal games have suffered so much because of the hundreds of non-games. Shame on you Nintendo!
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Originally posted by: Smash_Brother
The GC, on the other hand, has been left out in the cold to die.
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Nintendogs...wasn't a failure, but it didn't appeal to the mainstream. This doesn't even appeal to me as a gamer, forget the mainstream.
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Nintendogs wasn't the best test because as a puppy simulator it still has a lot of resemblance to "real" games.
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Who cares about Nintendo's success if they achieve it with an audience you're not a part of?
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Originally posted by: KnowsNothing
That box art looks suspiciously like my avatar.
QuoteWhat focus? Nintendogs, Electroplankton, and two Brain Training titles don't equal a focus on non-gaming. That's all of four titles compared to over three times more standard Nintendo games on the system: Advance Wars, Animal Crossing, Yoshi, Wario Ware, Princess Peach, Mario Kart, Metroid, Pokemon Trozei, Pokemon Mysterious Dungeon, Tetris, Metroid Pinball, Mario 64, Kirby, Mario and Luigi, and probably others I'm forgetting or that were less noteworthy.
Originally posted by: kirby_killer_dedede
I know Artimus was being sarcastic, but if the focus remains on non-games, this coming gen may very well be Nintendo's last generation as a console maker.
QuoteFour titles are hardly "a bunch," especially when one's sold exclusively over the Internet and another one performed extremely well.
Originally posted by: Ian Sane
True but what if Nintendo fails to create this new market in North America? Then they risk being stuck with a bunch of games that the existing market has no interest in.
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Oye. This conversation again. Nintendo can make all the Brain Age and Nintendog games they want AS LONG AS they don't neglect their more involved GOOD epics, create new ones, AND get more 3rd party support (of "gamer" games) as well. "Good" is subjective, but such is life if you claim to be an everybody company.
And before anybody says they won't neglect them, or there will be more 3rd party support, there's no proof of that yet. However, my Cube will have basically collected dust for over a year by the time Zelda is released. If the past predicts the future, then a segment of Nintendo fans are screwed... at least on the console front.
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Wait, what, you're trying to say one caused the other?
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But the Brain Training games look like something that could be replicated on paper with a pencil. Brain Training is something that doesn't have to be made in videogame format in order to work.
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To me the difference is that Nintendogs really wouldn't work at all except in game format.
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Nope, I wasn't. All I was saying is that as long as they don't interfere, then go nuts. That seems to be most people's opinion.
There has been a growing drought in the second half of the Cube's life, for whatever reason, which is not comforting. Surely some of the silence means they're working on next-gen. I just have a wait and see attitude about their strategy until we know what they've been working on. I'd be more enthusiastic if Cube hadn't underperformed in general, if Iwata didn't give a 50 minute speech about non-gamers, and then introduce the Revmote in the context of attracting them... so I feel more "show me the money" this time around.
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Originally posted by: Ian Sane
"Dogs really do exist in the real world! =o"
Well yeah. But then you can play football in real life too but that's a pretty weak arguement against Madden.
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Originally posted by: Artimus
According to AMN, it's going to be just 19.99!!!!!!
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A free game made available for sale... Hm... Bejewelled? Counterstrike?