ACTIVISION AND THE MILITARY CHANNEL INK DEAL THAT PROVIDES
CALL OF DUTY® GAMES WITH AUTHENTIC WAR CONTENT
Santa Monica, CA – Sept. 23, 2005 – In a move that will add even greater authenticity to the best-selling Call of Duty brand, Activision, Inc. (Nasdaq: ATVI) announced today that it has signed a deal with the Military Channel to produce a series of historical vignettes that will be featured in the company’s upcoming World War II-themed games Call of Duty® 2 and Call of Duty® 2: Big Red One. As a part of the agreement, the Military Channel will also air a half-hour special on The Big Red One, America’s most decorated fighting unit, and the making of the highly anticipated first-person-action game, Call of Duty 2: Big Red One. ”The Big Red One: Behind the Game” will premiere November 1 at 9:00 pm/EST on the Military Channel.
“We are pleased to partner with the Military Channel for our Call of Duty brand,” said Dusty Welch, Activision’s Vice President of Global Brand Management. “They are providing us with compelling World War II video content that will take players back in time and draw them even further into the epic and cinematic Call of Duty experience.”
“The Military Channel takes viewers behind the lines with the highest quality video programming, and we’re excited to help bring that spirit to the most authentic WWII first person action game in interactive entertainment,” said David Karp, General Manager of The Military Channel. “Our relationship with Activision is another pivotal step in growing the Military Channel brand and puts our name and content in front of a passionate audience of potential viewers.”
Call of Duty 2 is scheduled for release this fall for Windows® PC and the Xbox 360™ video game and entertainment system from Microsoft; Call of Duty 2: Big Red One is also slated for release this fall for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and Nintendo GameCube™. Both games are currently rated “T” for “Teen” by the ESRB.
