EA'S MADDEN NFL 06 HAS RECORD NUMBER OF FIRST WEEK FANS
EA SPORTS Gridiron Title Scores Big at Retail
Redwood City, Calif - August 18, 2005 -- Electronic Arts (NASDAQ:ERTS), today announced that, based on internal data, Madden NFL 06 scored big at retail in its first week in stores and sold-thru more than 1.7 million copies, making it the biggest week one launch of a Madden NFL Football game in the franchise's sixteen-year history.
"Gamers were demanding the best Madden NFL Football ever this year and the response at retail indicates that we delivered the game that everyone wanted," said EA Vice President of Marketing Todd Sitrin. "Consumers have voted with their dollars, and the vote is in - this is the best version of Madden NFL Football ever."
"EA ups its game for the best Madden yet," said Matthew Kato, Senior Editor of Game Informer magazine." They delivered substantial innovation to the Madden franchise, making Madden NFL 06 a must-have title of the year."
"You'd think the big news in the locker-room this week was the start of the preseason, but all everyone could talk about was the new Madden game," said Ahman Green, All Pro Running Back for the Green Bay Packers. "Everyone had to check out their new ratings and the new features in the game."
Based on internal tracking, EA estimates:
a.. Madden NFL 06 had the biggest week one launch in the history of the franchise, selling more than 1.7 million units.
b.. NCAA® Football 06 was the #1 selling video game on the PlayStation®2 computer system in July 2005.
c.. With double digit sales percentage increases this year, both Madden NFL 06 and NCAA Football 06 are tracking well ahead of last year's launch sales.
d.. Within a month of NCAA Football 06 shipping and with Madden NFL 06 on store shelves only a few days, EA SPORTST football fans have played more than 1.5 million games through the PlayStation 2 console and on Xbox Live® on the EA SPORTS Nation.
"The strong starts of NCAA Football 06 and Madden NFL 06 set the pace for a strong EA SPORTS lineup of titles this fall. Up next from EA are FIFA Soccer 06, Tiger Woods PGA TOUR 06, NBA LIVE 06 and the rest of our EA SPORTS lineup," added Sitrin.
In its 16th year and with more than 45 million copies sold, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Developed in Orlando, FL by EA Tiburon Madden NFL 06 is now on the PlayStation 2 console, the Xbox® video game system from Microsoft, Nintendo GameCubeT, Nintendo DST, Game Boy® Advance, and mobile. The PC version will be available August 17 and the PSPT (PlayStation®Portable) system launches later in September. Madden NFL 06 is rated "E" (Everyone) by the ESRB and has an MSRP of $49.99 for the PlayStation 2 console, Xbox, Nintendo GameCube and PSP, $39.99 for PC, and Nintendo DS, $29.99 for Game Boy Advance and Madden NFL Football for Mobile will range from $3.99 to $9.99, depending on the handset and terms of usage. For more information check out www.madden06.com.
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Originally posted by: gally
And of course they jack up the price to $50, knowing there is no longer any competition. Having no competition, the only incentive to bother to make the game better is potential lack of sales if people begin to suspect that EA is getting lazy..
QuoteI meant jack back up. I'd heard that Madden 2005 was $30 due to competition from ESPN (which was $20).
Originally posted by: WindyManUh, "jack up the price"? Weren't all previous Madden games since the PSone $50?
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Originally posted by: vudu
Gally - you're right. Madden 2005 was $30.
But EA paid $400 million dollars for NFL exclusivity. They need to get that cash back somehow.
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Originally posted by: thepogaQuote
Originally posted by: vudu
Gally - you're right. Madden 2005 was $30.
But EA paid $400 million dollars for NFL exclusivity. They need to get that cash back somehow.
Vudu, did you buy Madden 2005 for $30 (when it just came out), or did you just check the price now online?
Madden 2005 wasn't $30 when it was new. I think ESPN NFL 2K5 was $20 dollars either from the beginning or it became that cheap very quickly, forcing EA to lower the price eventually. But now that there's not other competition, I expect the price to lower a bit before next year's version.
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Gally - you're right. Madden 2005 was $30.
But EA paid $400 million dollars for NFL exclusivity. They need to get that cash back somehow.{/Q]
Um, Madden 05 was $50 when released. And they get their money back with or without exclusiveness. Some of you need to go back to business school....Quote
Madden was $50 initially but not for long. ESPN 2K5 was selling so well that EA quickly dropped Madden's price. F**k Madden, I didn't like it last year 2K5 was better and still is. Now that I have no option, I'm not buying a football game for the first time since.....well 94 or 95. Good EA. Thank you NFL for royally F**king me and the rest of the NFL fans that saw Madden for what it really was.
Okay, lets all get this straight. You get angry because a company {i}drops a price to be more competitive? Good Lord, there are so many anti-EA fanboys, it really is embarrassing. Just what was Madden, really, DR? I owned both 2K4 and Madden 04, and guess what? Madden was more realistic AND more fun to play multi-player. There were so many stat bugs in ESPN, I returned it. If you want an arcade football game, I contend that Blitz is more to your liking than either Sega or EA. But for realism, Madden wins, hands down.
Fast forward to present, -EA releases a game for the same price it's been for TEN years, and people cry. YOU don't have to buy it, right? And if you really want to split hairs, dropping a price on a product only to sabotage a competitor is not fair business practice. Sure, they can get away with it, because technicallly, they can state they're making a profit on it. But seriously, how about making the game just plain better? Sega couldn't, so they dropped the price 30 dollars. And still, they couldn't compete. That's the real insult.
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Madden was $50 initially but not for long. ESPN 2K5 was selling so well that EA quickly dropped Madden's price. F**k Madden, I didn't like it last year 2K5 was better and still is. Now that I have no option, I'm not buying a football game for the first time since.....well 94 or 95. Good EA. Thank you NFL for royally F**king me and the rest of the NFL fans that saw Madden for what it really was.
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That's another thing. Madden did have a decade or so to perfect itself, and it practically had a monopoly on the football scene. The 2K series did really well actually. So well, that EA itself took notice and got the exclusive NFL licence.
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Read what he said. He was clarifying the whole price thing. And THEN he went into a different topic. Maybe he should've made a new paragraph, but at least he didn't misread what someone was saying.
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One thing I don't get is why some people hate Madden so much. I've never actually bought the game, but according to reviews (of the unbiased sort) there really isn't THAT big of a gap in quality. Madden is the better game, but I've heard that the 2K series was quickly catching up, and really turned people's heads to the question of which one was better.
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Originally posted by: uwvark
*Waiting for a roster update for ESPN 2K5.*