Post by: Karl Castaneda #2 on July 13, 2005, 12:13:55 PM
EA SIGNS JOHN MADDEN TO MULTI-YEAR AGREEMENT
July 13, 2005 – Redwood City, Calif. – Electronic Arts (NASDAQ: ERTS) today announced that John Madden, football icon and television analyst of ABC’s Monday Night Football, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations of the blockbuster game that bears his name. Madden NFL 06 , the newest iteration of the EA SPORTS™ best-selling football franchise with the official videogame license of the NFL and its players, will feature the name, voice, likeness and expertise of the celebrated sports personality. EA SPORTS Madden NFL 06 is scheduled for release on August 9, 2005 . Financial terms of the agreement were not disclosed.
“John Madden personifies authentic football in any medium -- television or interactive," said Electronic Arts Chairman and CEO Larry Probst. "We look forward to a great future with John in EA SPORTS Madden NFL.”
“I am proud that we started to develop Madden Football twenty years ago,” said Madden. “Each year our goal is to improve the game, and with EA, we have been able to do that.”
With the official videogame license of the NFL and its players, and in its 16th year of the franchise, Madden NFL Football offers game changing innovation and complete NFL authenticity. With more than 43 million copies sold, Madden NFL Football continues to be the #1 football franchise and the all-time best selling sports franchise in North America . Since its inception in 1989 the game has become a cultural phenomenon and is the game the players all play. Madden NFL 06 is rated “E” (Everyone) by the ESRB and will be available on August 9, 2005 for six platforms and the PSP™ (PlayStation®Portable) entertainment system version will launch in September. For the first time in 10 years, the Madden NFL Football franchise has revolutionized its passing game with the new quarterback vision and precision placement. For more information check out www.madden06.com
Post by: Smash_Brother on July 13, 2005, 01:52:14 PM
The bastard can't possibly have too many years left in him...
-SB
Post by: joshnickerson on July 13, 2005, 02:20:44 PM
Post by: nickmitch on July 13, 2005, 03:50:42 PM
"I know! I'll bring him some tough actin Tenacin! But first I must run and get a 10 foot hogie"
Post by: KnowsNothing on July 13, 2005, 04:23:35 PM
I rove EA
Post by: Bloodworth on July 13, 2005, 05:16:15 PM
Post by: dafunkk12 on July 13, 2005, 09:38:32 PM
Post by: couchmonkey on July 14, 2005, 05:40:34 AM
Post by: nickmitch on July 14, 2005, 09:44:35 AM
Post by: KDR_11k on July 14, 2005, 11:16:24 AM
Post by: nickmitch on July 14, 2005, 04:35:31 PM
Post by: KDR_11k on July 14, 2005, 10:01:12 PM
Post by: Deguello on July 14, 2005, 10:20:24 PM
What, will they be able to plaster his craggy visage onto the boxart like a lumpy ghoul far after his death?
Post by: KDR_11k on July 15, 2005, 04:06:02 AM
Post by: nickmitch on July 15, 2005, 04:31:44 PM
Quote
Originally posted by: KDR_11k
How long are they willing to wait and how much would that impact EA's quarterly results?
Good point. I guess that EA would have to have a seriously strong ad campaign. Sales would still take the hit for the year but the on after would see normal sales.
Post by: stevey on July 16, 2005, 05:30:43 AM
Post by: ShyGuy on July 16, 2005, 06:18:07 AM
Post by: KDR_11k on July 16, 2005, 11:07:56 AM
Post by: nickmitch on July 16, 2005, 01:22:36 PM
Mission 1-147: Keep pissing off the same guy eery day.
