ESPN and EA Sign Agreement for Sports Games; Relationship to Integrate Content and Introduce New Sports Games
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Jan. 17, 2005--Electronic Arts (Nasdaq:ERTS) and ESPN today announced a long-term agreement for the development and integrated marketing of EA SPORTS games containing ESPN content. The relationship will include established EA SPORTS franchises -- which will be enhanced by ESPN telecast, print and online content -- as well as new sports games to be published by EA based on ESPN media properties. Financial terms of the agreement were not disclosed.
The agreement gives EA access to ESPN programming, personalities and integrated marketing opportunities on ESPN television programming and other ESPN properties. The ESPN integration will appear in EA SPORTS console, handheld, PC and wireless games beginning in 2006 upon the conclusion of ESPN's existing video game licensing commitments.
"EA and ESPN have a shared belief that adding ESPN content will improve an already outstanding line of games," said George Bodenheimer, President, ESPN Inc. and ABC Sports.
"This relationship was created to benefit consumers who are passionate about sports games," said Larry Probst, Electronic Arts Chairman and CEO. "EA SPORTS recreates the real life experience fans enjoy while watching or playing their favorite sport; while ESPN programming captures the look, sound and excitement of the sports they follow. Together, we believe we can significantly grow the interactive sports category."
The agreement is for fifteen years with an option to terminate after ten years under certain conditions and gives EA exclusive first rights to all ESPN content for simulation sports games.
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Originally posted by: Savior
Sega will no doubt sell Viscarious Vissions the Sega Sports makers now...
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It's bad enough they ensured that Sega couldn't use the NFL. It's bad enough they ensured that Sega couldn't use the arena football league as an alternative. But now they're taking away the Sega Sports line's current brand name as well? This is just sick. It's like stabbing someone in the gut, killing the local doctor to prevent them from getting medical attention, and then cutting off their face for a mask so you can impersonate your victim as they slowly bleed to death.
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Originally posted by: Geos
Well I guess i will boycott EA now. Thats not really a big deal however considering i own 17 GC games and none of them were made by EA.
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Originally posted by: Ian Sane
It's bad enough they ensured that Sega couldn't use the NFL. It's bad enough they ensured that Sega couldn't use the arena football league as an alternative. But now they're taking away the Sega Sports line's current brand name as well? This is just sick. It's like stabbing someone in the gut, killing the local doctor to prevent them from getting medical attention, and then cutting off their face for a mask so you can impersonate your victim as they slowly bleed to death.
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Originally posted by: oohhboy
I can walk away from TS3.
QuotePerhaps you should consider Geist instead?
Timesplitters 2 was one of the better FPS games I have played in some time, and it's the best one on the Gamecube by some yards. I can't wait for the third one
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Actually, the French government is trying to halt EA's partial acquisition of UbiSoft, last I heard.
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Originally posted by: Bloodworth
Again, the way to change their tactics is to buy however few games they do right. But if they publish something like Timesplitters 3 and none of you buy it, I'll guarantee that it will only give them more incentive to make the next one more "mainstream" to increase sales.
On top of that why doesn't someone do a bit of research and tell me the last time a successful boycott was made against a major corporation? It generally takes a legal battle to change anyone's mind. You may be justified in wanting to make a difference, but it's a complete waste of time if you don't have a strategy that works.
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Originally posted by: Silks
I have new mottos for EA:
Instead of "Challenge Everything" --> "Buy Everything"
Instead of "It's In The Game" --> "It's in the game, but it doesn't matter if it isn't, because there are no other games LOL"
silks