IT'S A HAND-HELD HOLIDAY AS SHOPPERS SNAP UP 500,000 NINTENDO DS UNITS
Game Boy Advance and Nintendo GameCube Also Post Big Numbers
REDMOND, Wash.--Dec. 1, 2004--Shoppers spent Thanksgiving week stuffing their shopping bags with Nintendo hardware, setting the stage for 2004 to be the year of the hand-held holidays. Shoppers snapped up more than 500,000 Nintendo DS(TM) systems during Thanksgiving week, representing more than 90 percent of all units available in stores across the United States.
With Nintendo DS sales moving faster than anticipated, some locations have reported sellouts, and Nintendo predicts the initial North American supply will be depleted within days. As additional shipments are rushed to stores by this weekend to meet the demand, Nintendo expects to sell 1 million Nintendo DS units in North America alone by the end of 2004 -- a mark that took Apple's iPod 19 months to achieve.
"Consumers have voted the Nintendo DS as the hot item this holiday, so if you see one, you'd better buy it," says Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "Nintendo owns the hand-held market, and once again we're the hit of the holiday season."
Nintendo's other hand-held system, Game Boy(R) Advance, also soared during the holiday weekend. Nintendo sold more than 800,000 Game Boy Advance and Game Boy(R) Advance SP units during the past week. The combined 1.3 million Nintendo DS and Game Boy Advance units sold last week set a new one-week sales record for hand-held systems. And the Game Boy Advance line remains on track to be the best-selling hardware line of the year.
Nintendo GameCube(TM) also posted impressive numbers. The special bundle of a Nintendo GameCube and a "Mario Kart(R): Double Dash!!(TM)" game has sold more than 250,000 units since its introduction in mid-November.
Nintendo DS is revolutionizing video games by providing players completely new ways to interact with their games. The sharp, angular, silver-and-black dual-screened system comes with a stylus and features a touch screen, voice control and wireless communication. Nintendo DS, available now at an MSRP of $149.99, represents a third, distinct product line for Nintendo, along with Game Boy Advance SP and Nintendo GameCube. Nintendo DS comes packaged with both a free, embedded "PictoChat(TM)" communication program, and a playable demo of "Metroid(R) Prime Hunters" with both single-player and multiplayer modes.
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Originally posted by: Ian Sane
"And that's great for the DS, and all, but from another angle, it's embarrassing...this is the long awaited (though Nintendo won't admit it) next Game Boy, while Halo 2 and GTA both sold more than it in one day."
Consider three factors and the DS sales look more impressive:
1. Nintendo is currently quite limited in DS supply.
2. Nintendo has not used the term "Gameboy" in regards to the DS despite the interest the name would bring with it.
3. The DS launch lineup is ass.
Give most new systems those three factors at launch and they'll bomb. The DS is selling well despite some notable cons. And remember the DS is HUGE in Japan which is good for us. Who honestly is interested in any non-Japanese DS titles?