Microsoft’s Home & Entertainment vice presidents Robbie Bach & Peter Moore presented Microsoft’s perception of the handheld market and, more specifically, Sony’s PSP, when questioned during a Halo 2 launch event.
Microsoft’s representatives reinforced the company’s stance that the handheld gaming market is distinct from the console market. Bach alluded to Nintendo’s failed GameCube-GBA connectivity movement to support Microsoft’s belief that handheld gaming is a completely different market.
Bach coyly stated MS will not complain if Sony is distracted from its console business in a handheld war with Nintendo; Microsoft is not convinced Sony can succeed with Nintendo’s strong history in the handheld sector. He explained that the situation is analogous to "developing your own little operating system and saying, 'Well, I'm going to challenge Windows.' ".
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Originally posted by: Bill Aurion
I think it has to do more with MS not wanting to support Sony's console(since they are first) so they are going to help Ninty(who is currently behind them)...Fairly simple strategy, and how Ninty does in the handheld industry really doesn't affect how they do in the console industry...So in other words, helps MS, helps Ninty, hurts Sony...(at least, that's what they are hoping)
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PSP targets a whole different audience though, it will sell to people who own PS2s and have never played a Nintendo game and never gave a second thought to getting an underpowered Gameboy.
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Originally posted by: couchmonkey
I disagree, Lokno. I think that the Gameboy Advance will enjoy a long, profitable retirement...
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Originally posted by: Spak-Spang
Lokno: I disagree. I don't think people view portable gaming as a luxury device for gaming...
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Originally posted by: Spak-Spang
Lokni: Ok. For average gamers I can see how portable gaming is a luxury...but portable gaming also has a second market. The one I tried to describe. Its an interesting market. Right now its the market that is willing to play crappy games on cellphones. They just want something to do with their down time.