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NWR Interactive => TalkBack => Topic started by: Jonnyboy117 on February 11, 2003, 01:19:17 PM

Title: Crave Goes Value-Priced
Post by: Jonnyboy117 on February 11, 2003, 01:19:17 PM

The publisher will sell off its remaining regularly-priced titles and shift its focus to the under-$20 market.

Crave Entertainment Group Announces New Strategy For Publishing Unit

LOS ANGELES, CA - February 11, 2003 - Crave Entertainment Group announced today that it has revised the strategy of its publishing unit, Crave Entertainment, to focus exclusively on the acquisition of value and mass market products.  This new strategy is designed to capitalize on the anticipated growth of the $19.99 and under segments of the next generation console platforms.

This new product strategy will fully capitalize on the strength of the company's SVG Distribution operation and give the company a single focus and positioning in the marketplace.  As a result, Crave Entertainment has entered into, or is finalizing, a number of transactions with other publishers to sell components of its entire frontline development project portfolio. The proceeds from the sale of these assets will be reinvested in value product acquisition, as well as, distribution based opportunities.

Title: Crave Goes Value-Priced
Post by: nickpipwest on February 11, 2003, 01:38:03 PM

What titles does Crave publish? I'd pick some 20 dollar games up if they were any good...