Pokemon Rocks, Game Boy Advance SP Rolls
Pokemon FireRed and Pokemon LeafGreen Hit 1 Million in Sales; Price Drop of Game Boy Advance SP Sends Sales Soaring
REDMOND, Wash.--Sept. 30, 2004--Two of the video game industry's iconic names -- Pokemon(R) and Game Boy(R) -- are recording booming sales -- again!
Pokemon FireRed and Pokemon LeafGreen, both released Sept. 7 for Game Boy Advance SP, combined to sell more than 1 million units in North America within the first 21 days of its availability. Since its Sept. 2 price drop to an MSRP of $79.99, Game Boy Advance SP sales are up 70 percent.
"The key to success in our industry is no secret," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "When you offer great interactive entertainment at a great price, players respond in droves."
Part of the impressive sales success of these two new games can be attributed to the inclusion of the new Game Boy Advance Wireless Adapter, with wireless communication technology from Freescale Semiconductor, which lets players trade and battle their Pokemon or simply engage in a wireless chat. Pokemon FireRed and Pokemon LeafGreen also includes cross compatibility with Pokemon Ruby and Pokemon Sapphire, as well as Pokemon Colosseum for Nintendo GameCube(TM), allowing players to trade and battle more than 300 Pokemon.