All trolling/viral marketing aside and getting back to the topic, one of the other things the game media doesn't do that it used to was ask game companies some really tough questions. I remember an IGN Story that was basically an interviewer grilling a top level Nintendo executive as to why there was only one Gamecube Game coming out in April, 2005. It was hard-nosed investigative journalism.
Today, there is a similar line of questions to be asked of several video game companies, but today we'll focus on just two. Firstly, UBISoft, after years of shovelware, decided to start rolling back Wii support because the Wii owners aren't buying minigame collections and knockoff junk. IGN simply won't ask them the critical questions to make them a real press outlet. In their 2005 days, they'd ask UBISoft if the reason their games were selling poorly is because they are bad (get bad ratings, etc.). Today they just let it pass.
But the company and the IGN to watch in the next few weeks is Capcom and Dark Void. It seems that Dark Void could be another bonafide flop from Capcom this generation, and one that might swallow the development team, again. This is mere weeks after Capcom announced that they will be scaling back Wii support because a sequel to a spinioff didn't go over as well as planned. A good press outlet will definitely point out the discrepancy, and ask Capcom if this means they will be scaling back PS3/360 development as well.
Media consumers want their press outlets to find the truth, not waste their time on angry editorials against fans of a game. Maybe if IGN did this, they'd get some of those readers back.